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Optimizely Content Marketing Platform Reviews & Product Details - Page 7

Optimizely Content Marketing Platform Overview

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—powered by agents and thoughtfully-embedded AI.

Optimizely Content Marketing Platform Details
Product Website
Languages Supported
English
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Product Description

Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.

How do you position yourself against your competitors?

A 7x leader in the CMP space, Optimizely Content Marketing Platform is purpose-built for marketers with an intuitive and user-friendly interface that gives marketing teams unprecedented visibility into upcoming campaigns and content. The platform provides a single space for collaboration to support the entire campaign and content lifecycle - from planning to creation to publishing - helping marketers to increase output and elevate performance with thoughtfully-embedded AI.


Seller Details
Company Website
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,357 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


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Optimizely Content Marketing Platform Integrations

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Verified by Optimizely Content Marketing Platform

Recent Optimizely Content Marketing Platform Reviews

BS
Brigitte S.Enterprise (> 1000 emp.)
4.5 out of 5
"Great tool to manage your multi-segments & channels marketing campaigns"
What is really great about the platform is that you can manage the whole workflow of a campaign, from teh brief to the results analyzis. It gathers...
TY
Tara Y.Mid-Market (51-1000 emp.)
4.5 out of 5
"Has helped streamline our marketing efforts, workflow and project management"
We've been using the Optimizely Content Marketing Platform for over 2 years, and it’s been a game changer for how we manage content, projects and w...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"We are very satisfied with the Optimizely CMP, and the Team´s collaborative approach and expertise"
- Very comprehensive and powerful tool - Massive development of the platform over the years, reflecting voice of the customers - We appreciate th...
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Optimizely Content Marketing Platform Media

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Optimizely Content Marketing Platform demo available

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80 Optimizely Content Marketing Platform Reviews

4.3 out of 5
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Optimizely Content Marketing Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Content Marketing PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer & Network Security
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

Overall, the team at NewsCred brought their A-game. Implementation was made as easy as possible from the NewsCred team. They listened and worked hand in hand with our developers when minor issues arose and fixed them creatively. Platform is intuitive, user-friendly and easy to use. Getting our big organizatin of users to migrate was made less daunting because of our team at NewsCred.

The editorial and strategic arm want to learn our business. The content strategists and editorial arm have refreshingly new ideas that shake up our thinking. They have consistently surprised me with ideas we never came close to previously. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

It's too soon into the partnership to tell. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

We are trying to grow our channel exponentially, from good to superb. After much acceleration, it's takes an expert partner to raise the stakes. So far, we have seen high engagement with our channel and content. But more growth potential to come. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

The scheduling factor and review process. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

When writing your own content for a blog and socials, the application doesn't provide a lot of options in terms of formatting the content. I sometimes have to go in a fix the actual HTML code to get it right, which can be a total pain. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Marketing Platform:

This allows for streamlined social content management and allows for review processes between client and agency to be more thorough and easy. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

Scheduling socials across channels. Makes it easy to work and collaborate with the client. Review collected by and hosted on G2.com.

Verified User in Information Services
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

Ability to streamline workflows, collaborate with teams, calendar views, and flexibility. Support from the Customer Success team is excellent. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Some key features are missing - like the ability to kick off a new workflow when one is completed automatically, filtering can be cumbersome, better views of workload by a team member. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

Streamlining workflows, developing holistic views of campaigns across the organization, streamlined reporting. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

This is an easy to use collaboration tool with features for planning, project execution, and task tracking Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Some of the concepts take time to understand, such as Campaing-Task-Workflow. The tool allows a lot of flexibility and we had services customize it for us, so we are using the tool and figuring it out Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

We are more efficient at collaboration and managing projects Review collected by and hosted on G2.com.

RM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

Content Strategy Framework and a robust platform Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Nothing in particular. More proactive in guiding us in early stages Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

Content Platform as the main lead generation engine at ToFu Review collected by and hosted on G2.com.

SH
Digital Marketing and Lead Gen Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

It's quite user friendly. It routes content efficiently Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

The way the flows are created with master flows. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

Processes with other departments, routing directly to inboxes. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

Great for planning, executing and managing Marketing campaigns and content. Built by Marketers, so they "get it." Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

In order to get the most out of their product, significant setup and integration is required. Not going to be a "quick fix" or ready to use "out of the box" solution, but if you're willing to invest in setup and implementation, the product is a great solution. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

End-to-end project management, elevated transparency across teams, content management and storage. One-stop-shop for submitting, tracking, and storing projects. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

Our team is and was always willing to help us through any problems, ideas, understanding our audience, competitors, data and so much more. They always delievered. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Design team came up short on certain project particularly with timing. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

Awareness, thought leadership, content creation, creative. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

All-in-one content management, content syndication ease Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

No DAM, tagging/notifications, due dates Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

Content/creative briefing, content syndication Review collected by and hosted on G2.com.

AC
Content Marketing Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Content Marketing Platform?

Newscred makes it easy for us to extend our content marketing efforts via targeted original articles and curated licensed content. Their focus on SEO ensures that all our content is optimize to attract the right audience. We not only enjoy increased awareness but are driving leads into our sales funnel. Their platform and team help us identify important metrics and keep us on track. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

We have a complex product in an emerging market. Not surprisingly, it can take a couple cycles to ensure that our message and position are accurately reflect in our content. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

We are driving awareness and inbound leads from Newscred's thought-leadership content. They help us attract prospects to our blog through multiple channels, including search, social, and newsletters. Review collected by and hosted on G2.com.