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Optimizely Content Marketing Platform Reviews & Product Details - Page 5

Optimizely Content Marketing Platform Overview

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—powered by agents and thoughtfully-embedded AI.

Optimizely Content Marketing Platform Details
Product Website
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English
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Product Description

Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.

How do you position yourself against your competitors?

A 7x leader in the CMP space, Optimizely Content Marketing Platform is purpose-built for marketers with an intuitive and user-friendly interface that gives marketing teams unprecedented visibility into upcoming campaigns and content. The platform provides a single space for collaboration to support the entire campaign and content lifecycle - from planning to creation to publishing - helping marketers to increase output and elevate performance with thoughtfully-embedded AI.


Seller Details
Company Website
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,357 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


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Optimizely Content Marketing Platform Integrations

(6)
Verified by Optimizely Content Marketing Platform

Recent Optimizely Content Marketing Platform Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"User friendly platform for editing and sharing the documents"
It is a separate platform for each seperate project. Everyone in the project can keep tracking the project status and all discuss points can be d...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Great tool for effective marketing management and asset production, but challenging to set up."
Being able to structure and streamline processes an,d having all in one place (raw materials, briefs, dialouge, assets...). And when set up, it is ...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"A useful content management tool with hidden benefits"
The platform is extremely intuitive to use and therefore useful to implement in mixed teams of various backgrounds. I use the content calendar dai...
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Optimizely Content Marketing Platform Media

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77 Optimizely Content Marketing Platform Reviews

4.3 out of 5
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Optimizely Content Marketing Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Content Marketing PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
UB
Senior Technical Assistant
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

The most important thing is that content is distributed within less time. Additionally, we can get robust and highly accurate content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Not known to many. I think many few people know about this Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

Marketing and especially providing information to interested parties. Review collected by and hosted on G2.com.

JB
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

It allows people to work together in one place. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Nothing at all. It helps me a lot for the content creation. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

It's giving an easy connectivity. Review collected by and hosted on G2.com.

PG
Product Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Optimizely Content Marketing Platform?

1. NewsCred feature is a great tool to organise & manage the content strategy.

2. Great Customer Support, approachable anytime.

3. Overall, the platform is intuitive & syncs the latest articles & other content in place. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

1. Filtering the articles & content is often a pain.

2. Notifications & tagging other teammates can be improved.

3. Auto-correction feature should be there which can help optimize the content. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

We are a global product, and our users are very tech-savvy. To cater & engage them, we use Optimizely to push out the content regularly in an attracting way. This tool really helps our content marketer better with the articles/blogs launch Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Marketing Platform

Hi Prasanth,

Thanks for leaving us a review on Optimizely CMP! We love to hear that your content marketing team is getting the most out of our product. Your feedback on how we can improve our product is also very important to us. Please feel free to share with your Customer Success Manager for the most immediate response, or you can leave us a message at reviews@optimizely.com and we'll connect you with the right people.

CL
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

We love the ease of organizing tasks by assigning steps to individual team members, and the various views in the Plan tab are beneficial.

We were previously using Zendesk, and the Optimizely Content Platform is a much more robust program. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Your search engine is not good. We are constantly getting complaints about it.

Guests should be able to utilize the search bar, and the most accurate task or work request should come up first. It really needs a complete revamp. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

It enables our marketing department to organize, work on and complete hundreds of requests at the same time. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Marketing Platform

Hi Cindy,

Thank for you leaving us a review. We're happy to hear that Optimizely Content Marketing Platform is working as a great solution for your Marketing department. We're always looking to improve our customers' user experience, so it would be much appreciated if you could share on how we could improve our platform with your Customer Success Manager. You can also leave us a review at reviews@optimizely.com and we'll connect you with the right people. Thanks!

HP
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

I like this platform because of its versatility. My whole team can use this as a collaborative tool to make comprehensive content for our research. Its intuitive interface helps me to do my work in very less time. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

The product it extremely good but it is expensive for us. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

This application helped me to create one of the best contents for our reseach projects. It helped me to collect data-rich information from my audience. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Marketing Platform

Hi Henna,

We appreciate your review! It's great to hear that Optimizely CMP is enabling efficient collaboration within your org and saving you time! If you ever have any feedback on how we could improve your experience, we would greatly appreciate if you could share with your Customer Success Manager. They will be able to get your feedback to the right people.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

I appreciate the workflows that allow for customization and substeps or concurrent steps. It's easy for me to quickly identify what I need to act on. I love that you can add a brief as a visual reference next to the workflow. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Sometimes it's challenging to find where a comment thread begins and ends, and it's not intuitive where to reply. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

Documentation of tasks and decisions made around a project, and the contributors involved. Analyzing time to market for each project and average across all, and was able to see where the bottlenecks were. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Marketing Platform

Hi There,

Thanks for taking the time to leave us a review, we greatly appreciate your feedback. While we like to hear all the ways you're loving our product, we also want to improve user experience. Please feel free to share any insights with your Customer Success Manager or leave us a message at reviews@optimizely.com.

Verified User in Telecommunications
UT
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

Easy to use and intuitive platform that makes it easy to collaborate with teams. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

I haven't found anything I dislike about Optimizely yet. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

Optimizely solves the issue of collaborating with different teams on projects and benefits time management. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Marketing Platform

Hi There,

Thanks for leaving Optimizely CMS a review! We're happy to hear that you don't have issues to report back on, but if you ever do run into any trouble or have any questions, please feel free to reach out directly to your Customer Success Manager or you can reach us at our inbox: reviews@optimizely.com.

Verified User in Insurance
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Optimizely Content Marketing Platform?

What I like best is the ability to update a workflow after saving it to the task and the ease of updating workflows without altering the template based on the needs of the task. This was a game-changer for my role! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

The lack of reporting and dashboards capabilities. It would be most beneficial to have reporting dashboards that can be exported/shared easily without the need for custom reports. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

We're currently working to review custome reporting and dashboards and making them avaiable within the tool. This would allow for better planning and execution of my team's campaigns. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Marketing Platform

Hi There,

Thanks for leaving us a review! It's great to hear that Welcome has positively impacted your job role. If you ever have any insights into how we can improve your user experience, such as you shared above, please don't hesitate to share with your Customer Success Manager so we can take them into consideration when updating our product. You can also reach us at reviews@optimizely.com with any questions or concerns.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

The capabilities help my team work together better Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

The platform can be a bit nit-picky, but I go to the vendor to gain insight Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Marketing Platform:

If you are looking for a team collaboration solution, this is a great option. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

The platform has become our single source of truth, building once for many. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Marketing Platform

Hi There,

Thanks for taking the time to leave us a review, we highly value your feedback! It's great to hear that Welcome has been successfully improving your team's collaboration. You're already taking the right steps by coming directly to the Welcome team when you're experiencing issues, and we encourage you to keep doing so. You can also reach us at reviews@optimizely.com with any questions or concerns.

VP
Project Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

My business partners can now update, edit and put new requests whenever they want.

While my team can see the requests and act upon them, there are no lengthy email chains for now. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

There is no issue now after the latest update; earlier, the finding project was a difficult task. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

I was looking for a tool where the customer and my development team could work together. This one is the best tool that helps me without waiting for the reply from the customer. Review collected by and hosted on G2.com.