Optimizely Content Marketing Platform Reviews & Product Details

I am a big fan of Optimizely Content Marketing Platform is the ease in which content workflow was managed. Thanks to this, it is easier to assign tasks, track progress and make sure all of this moves as smoothly from idea to publication. With the editorial calendar in place, our team does not miss deadlines and stay on schedule. Plus, we use it along with our CRM to ensure everything from the content we send to our CRM is matched to our overall strategy. Review collected by and hosted on G2.com.

One of the drawbacks to Optimizely Content Marketing Platform is not optimal content modification in active campaigns due to approval process. Although it is beneficial to have certain set structures and routines to implement practice change it is not always effective when there is need to make sudden changes. It has occasionally been an inconvenience when it comes to launching or modifying time sensitive content. Review collected by and hosted on G2.com.

Optimzely is a fantastic content management platform that streamlines collaboration and enhances efficiency for my team. Its intuitive interface, AI-powered workflow automation, and seamless integrations make content planning, creation, and distribution incredibly easy. Review collected by and hosted on G2.com.

Learning Curve – The platform offers robust features, but new users find it takes time to fully understand and utilize all its capabilities. Review collected by and hosted on G2.com.

Great experience using Optimizely, we operate very lean so it has been incredibbly helpful to streamline our processes. Very user-friendly, easy implementation. Review collected by and hosted on G2.com.

We have not explored all of the features yet, so far enjoying the ones we have Review collected by and hosted on G2.com.

Adding feedback and comments on assets for designers. Makes versioning and sharing feedback so easy! Review collected by and hosted on G2.com.

An immense number of notification emails. While users have the ability to turn off certain email notifications, this may also lead to missed work -- perhaps there's a middle ground.

A tiny comment about layout as well: the help/chat bubble in the bottom right consistently interferes with the "comment" button when adding comments in "proofing and versioning". Review collected by and hosted on G2.com.

The most significant advantage of Optimizely Content Marketing Platform is that it solves the problems connected with content distribution in one location. This integration has in fact cut across most of the our processes regarding creation and distribution of contents. New in the platform is the analytical capabilities and integration factors that have improved our efficiency in viewing the performance and making right decisions regarding the marketing outcomes and involvement. Review collected by and hosted on G2.com.

One of the weaknesses of Optimizely Content Marketing Platform is that it occasionally takes time when handling a big volume of content or accomplishing complex analysis. Such lags might cut down productivity at certain periods of organizational activities. Furthermore, the reporting is slightly rigid because it has few flexible settings for the appearance of the report. Such factors sometimes impacted our evaluation and optimisation of content in terms of performance. Review collected by and hosted on G2.com.

This platform has everything you need to manage campaigns, tasks and individual steps with your marketing team. The asset library with the option to share assets publicly works well as a DAM. Plus there's the royalty free image library and research tools. It's my go to platform to keep me and my team organized. Review collected by and hosted on G2.com.

Recent updates to the library have handled the only minor issue I had with the platform. I really have no complaints - it just works the way marketers think. Review collected by and hosted on G2.com.

As someone who uses Optimizely to work with my Content Marketing team, I can say it is easy to use and collaborate with my team. I love being able to get alerts when there are new updates on my projects and provide edits both within documents and within the project ticket. While I do not frequently use the platform, it continues to be intuitive, and there is not a big learning curve when I do start a new project. Review collected by and hosted on G2.com.

There aren't too many downsides to the platform. I would say the only downside I can think of is that I do not get additional value from it beyond collaborating with my Content Marketing team on projects (but that is to be expected). Review collected by and hosted on G2.com.

Optly is great tool when you know you need to switch out an asset in the middle of the day because you can bulid it in optly and turn it on and off whenever you want from optly to the site. That way you dont have to mess with the code in your CMS. Review collected by and hosted on G2.com.

Optly does sometimes slowdown the site because we are plugging in the tool into our platform and it takes time to load. Review collected by and hosted on G2.com.

The best thing about Optimizely is the user-friendliness of the interface. It is so easy to learn and understand, I don't have to look for any video tutorials also ( which is usually the case with most digital tools). I use Optimizely for daily content production and it assists me with end-to-end content management, from when I start ideating/writing to publishing the same on various channels. Best part? The support team is always available to help you solve any and all related issues. The process of implementation was also very fast and smooth and Optimizely is very easy to integrate with other related marketing tools like Hubspot etc. All in all it is truly a leader in the CMS space with brilliant navigation within the tool and a plethora of new-age, relevant features. Review collected by and hosted on G2.com.

There's no downside to using Optimizely, if at all I am looking forward to more frequent enhancements and updates in the tool. Review collected by and hosted on G2.com.

We used Optimizely Content Marketing to facilitate various projects (email, collateral, digital, web, print, etc.) across multiple stakeholder groups (product, web dev, design, content, etc.) Optimizely proved easy to use for collaboration and task management. Some of the dashboard views including site visit metrics, trending publications, etc. provided valuable insight into the efficacy of certain content pieces. Review collected by and hosted on G2.com.

I've noticed only 2 major drawbacks in my opinion. We have multiple organizations within my company that had their own instances. When switching instances with open tabs, all open tabs were reset. There was not a convenient way to easily flip between instances. Absence of a live/on-platform text editor (for attachments) also resulted in a lot of files being created as edits were passed back and forth, sometimes adding to confusion. Review collected by and hosted on G2.com.