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Optimizely Content Management System Reviews & Product Details - Page 17

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details
Product Website
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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.


Seller Details
Company Website
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,341 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


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Optimizely Content Management System Integrations

(5)
Verified by Optimizely Content Management System

Recent Optimizely Content Management System Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Easy to Use and Customize CMS"
I like how clean and easy campaigns are to be created with many subtasks, where we have recurring tasks and campaigns that happen each month. The t...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Optimizely keeps content on track & moving forwardys intu"
It's very flexible & customisable ensuring, if used correctly - there are no gaps in the creation, editing, approval and so on of any type of conte...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Straighforward and easy to use"
Very user friendly. Can use it without any training. Very intuitive.

Optimizely Content Management System Media

Official Interactive Demo

Optimizely Content Management System demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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162 Optimizely Content Management System Reviews

4.0 out of 5
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Optimizely Content Management System Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Content Management SystemQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Optimizely Content Management System?

It was fairly easy to use. The editor part of the product was very intuitive for most users. The administration was also pretty straight forward. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I wish that the product had more built in tools for the user. Everything that was outside of the straight forward editing needed to be a custom and had to be built by the developer. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We needed to have a website for the company and we used Episode to built multiple sites. Review collected by and hosted on G2.com.

JL
Digital Product Manager
Industrial Automation
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

in-context editing, out of the box flexibility, reusable blocks, add-ons for social reach, personalization, and analytics Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

there doesn't seem to be a simple out-of-the-box workflow that allows for reviewers Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

we have a decentralized content management plan, and with EPiServer, I can train the extended marketing team to maintain their own content even with limited web experience. Review collected by and hosted on G2.com.