Save to My Lists

Optimizely Content Management System Reviews & Product Details - Page 4

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details
Product Website
Show LessShow More
Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.


Seller Details
Company Website
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,357 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


ED
Overview Provided by:

Optimizely Content Management System Integrations

(4)
Verified by Optimizely Content Management System

Recent Optimizely Content Management System Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Easy to Use and Customize CMS"
I like how clean and easy campaigns are to be created with many subtasks, where we have recurring tasks and campaigns that happen each month. The t...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Optimizely keeps content on track & moving forwardys intu"
It's very flexible & customisable ensuring, if used correctly - there are no gaps in the creation, editing, approval and so on of any type of conte...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Straighforward and easy to use"
Very user friendly. Can use it without any training. Very intuitive.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Optimizely Content Management System Media

Official Interactive Demo

Optimizely Content Management System demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the Optimizely Content Management System community
Have you used Optimizely Content Management System before?
Yes

161 out of 162 Total Reviews for Optimizely Content Management System

4.0 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

Optimizely Content Management System Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Content Management SystemQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
AP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

A true enterprise level CMS, with all the support and flexiblity that goes with it. Easy to integrate with anything out there, be it an out of the box integration or using the vast Microsoft ecosystem. A very active community ensures any issues you might have is quickly resolved. Easy to work with for content managers, especially compared with some of the enterprise level competition. Complete control over the customer facing UI. Constant updates and innovation to the platform. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Pricewise it can be unsuitable for smaller organisations or projects. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Creating digital platforms for mid to large size customers. Review collected by and hosted on G2.com.

Verified User in Furniture
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Everything! Great everyday tool! The way content can be managed and organized is very clear and easy to find. When editing, it is easy to go back to previous versions/edits. So simple to integrate other tools such as Bynder! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Sometimes the edit panels do not display and takes some time to come back.

(Have refreshed browser, cache, tried incognito and still no panel) Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Display and formating of product and the site as a whole.

Starting to target more personalization across the site as well, and the way we can target specific traffic is great and has been proven succesful! Review collected by and hosted on G2.com.

AW
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

quick and easy to set up a task and submit Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

inflexible fields hard to customize and adjust for our internal needs Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

cotinuous updates coming to brand team for review allows us to review the content before it is published and track that it is Review collected by and hosted on G2.com.

SK
Maths Trainer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

Its intuitive interface makes it easy for Educators of all technical levels to create and manage content. It is simple to implement and its collaborative features like Drag-and-drop functionality, WYSIWYG editor, pre-built templates make it quick and easy to add content, format text and design layouts.

It integrates seamlessly with other educational tools and platforms, such as Learning Management System (LMS), Assessment tools and student data systems. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Its pricing structure is not feasible for small educational institutions or those with limited budgets. Setting up and configuring Optimizely CMS is time-consuming and need expertise for first time users, so it needs some improvement to increase their frequency of use.

Customer Support is poor, it takes a while for them to reply. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It simplifies the process of creating, editing and managing content, saving my time and effort. It's collaborative features enable educators to work together seamlessly like sharing drafts, providing feedbacks and tracking changes.

It is committed to making content accessible to all learners that includes built-in features, such as alterative text for images, keyboard navigation and colour contrast options to ensure that everyone can access and engage with content.

Its Integration with educational tool streamlines workflows and make it easy to manage content and data across different systems. Review collected by and hosted on G2.com.

Verified User in Computer Networking
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

The main user experience and how it is easy to manage the content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It is very user to navigate but sometimes the contents are more and difficult to understand. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

The optimizely content management system is solving the user problems which is helpful to use the system more efficiently and make the best use of it Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

I love the bespoke model that you can use through this system. Things like setting up audiences and the AI support are great! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It's too expensive for a solo entrepreneur such as myself. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

I love the ability to build a customized website, especially because I don't have coding skills. This system helps me do just that. Review collected by and hosted on G2.com.

MB
Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Personalization, Data driven decision making, intergration with experimentation, A/B testing of content, scalability and performance and the user-friendly interface! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Cost is the only downside, however, it is competitive based on other enterprise-level CMS platforms. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

content opimization - allows you to test and refine various elements of our website (i.e. headlines, call to action buttons, images, etc)

personalization - easy to use implementation of personalized content based on user preferences, user behaviour and demographics to ensure content is most tailored to our target customers.

data-driven decision making - easy to conduct experimentation and provide helpful insights about what content performs best and what does not perform best. Review collected by and hosted on G2.com.

Verified User in Information Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

It has potential to save loads of time in content management. Easy to view content in one place. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Slight learning curve require but the design is very intuitive. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Cluster free content management tool Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Optimizely Content Management System?

To be honest,beginners may find Optimizely's interface to be a little confusing at first.It is quite strong,but it requires practice and commitment to learn all of its nuances.

It can seem like putting together a complicated IKEA bookcase to set up Optimizely.Developer intervention is often necessary for extensive customization,even though pre-built templates and integrations can facilitate the initial steps.There are so many configuration options that a novice could get lost.

Optimizely,s support team are,when you can get through to them,enlightened and accommodating.But contacting them can be difficult due to lengthy wait times and a convoluted ticketing process.When you need to stop during a fast-paced ride,imagine that the repair manual is written in a foreign language and the mechanics are overworked. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

For testers like me , Optimizely's feature set is impressive,but its complexity hurts.Updates often break current tests,necessitating ongoing rework.Combining it with other tools can be challenging due to awkward APIs and incompatible workflows.It's as if we are constantly falling behind and hoping for greater steadiness and seamless connectivity.Its power unfortunately comes at the expense of tester sanity and agility. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Tests conducted in the dark are over! By using A/B testing,I can precisely determine what works and what doesn't ,allowing me to optimize content for optimal impact.Imagine launching features with assurance,knowing that they supported by data-driven evidence.

It works like magic to optimally personalize content,customizing each user's experience. A system that learns and adapts will result in fewer edge cases to test,more efficient workflows,and satisfied customers.Envision it as if i had a personal virtual assistant that is aware of every user's preferences, simplifying my workload. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

It was easy to run website experiments to help with conversion rate optimization. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Honestly didn't use it fully so didn't come across any limitations Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Run A/B testing experiments on our website for conversion rate optimization Review collected by and hosted on G2.com.