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Omnisend Reviews & Product Details - Page 4

Omnisend Overview

What is Omnisend?

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

Omnisend Details
Product Website
Languages Supported
English
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Product Description

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. Join more than 115,000 ecommerce brands that use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts. Send newsletters and targeted email campaigns Create beautiful, shoppable emails in minutes using our drag-and-drop email builder and 350+ ready-made email templates. Add coupon codes, automatically pick & insert products, and automatically resend campaigns to non-openers – all without any tedious manual work! Drive sales on autopilot with ecommerce-focused automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails, and more. Get pre-built, revenue-generating automations running in minutes, or easily build your custom workflows using our no-code, drag-and-drop Automations Editor. Improve your targeting with smart segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers, or those that need to be re-engaged and personalize your messaging. Combine email with SMS and more channels Add SMS push notifications, and product reviews right next to your emails using Omnisend’s all-in-one platform to provide a consistent, omnichannel customer experience. Save time and costs – there’s no need to pay for separate email, SMS, product reviews, and push apps anymore! Grow your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. Collect & highlight customer feedback with Product Reviews With Omnisend, your customers' reviews can live right where they can do the most good – alongside your own words in emails, texts, and popups, adding a perspective that only your customers can provide. Award-winning 24/7 support We give you stellar support and helpful advice anytime you need it, and we answer in under 4 minutes on average. We’re available 24/7/365. Start using Omnisend for free today. Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/


Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,619 Twitter followers
LinkedIn® Page
www.linkedin.com
230 employees on LinkedIn®
Description

Omnisend is an all-in-one marketing automation platform designed specifically for eCommerce businesses. It offers a range of tools for email marketing, SMS marketing, and customer segmentation, enabling businesses to create targeted campaigns that drive engagement and sales. With features like automation workflows, detailed analytics, and integrations with various eCommerce platforms, Omnisend helps businesses streamline their marketing efforts and enhance customer communication. For more information, visit their website at https://www.omnisend.com/.


JZ
Overview Provided by:

Omnisend Integrations

(4)
Verified by Omnisend

Recent Omnisend Reviews

KH
Kimmo H.Small-Business (50 or fewer emp.)
4.5 out of 5
"Moving to Omnisend was the right move"
As another email service provider changed their pricing considerably, I sought an alternative option. Omnisend adjusted their standard pricing to m...
BG
Ben G.Small-Business (50 or fewer emp.)
5.0 out of 5
"really great helpful team! helped me work though a complicated routing , recommend them!"
its really easy and versatile workflow, ease of use is important to me
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"New to Omnisend but I love it. I have used many email systems. I find it very easy to navigate."
I have been on many tools ranging from expensive (Hubspot, Pardot) to reasonable for small business (Klaviyo, Mailchimp) for 15+ years and what I ...
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922 out of 923 Total Reviews for Omnisend

4.6 out of 5
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922 out of 923 Total Reviews for Omnisend
4.6 out of 5
922 out of 923 Total Reviews for Omnisend
4.6 out of 5

Omnisend Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OmnisendQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
LZ
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Needed help the first day & their customer service was AMAZING. She was patient and knowledgable, walked me through what I needed to do in order to end my emails. Explained why too!

Love all the presets & even their YouTube channel has been very helpful. I am a visual learner so videos are my preferred way to learn new things.

It integrated seamlessly with my Shopify store as well.

I still have a great deal to learn about email marketing but I really do feel Omnisend has all the tools I need to be successful with emails. I made money off my first email & made enough to pay for my pro membership the first week. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I haven't fund anything I don't like so far. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

The templates and set flows are very helpful as I learn the tricks to be successful with email marleting. I have been savign enails for years & did nothig with them until now. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

It's (atleast) equal to Klaviyo for a much lower price. Switching from Klaviyo to Omnisend becomes a no-brainer when you actually compare the two. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The e-mail editor could be a bit more intuitive. I think I'll get used to it quickly but there's definitely details that could be improved. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is helping us get our marketing costs down through marketing automation. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hi there,

Thank you for sharing your experience and insights! We’re glad to hear you find Omnisend a cost-effective alternative that helps lower your marketing expenses. We appreciate your feedback on the email editor and will keep looking for ways to improve it. If you have any further questions or need assistance, don’t hesitate to reach out. We’re here to help!

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Omnisend?

I like the design and the multistep form Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Workflow only work for new subscribers added after the workflow was created, which is nonsensical. Old subscribers from the same segment do not receive messages at all Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

I created the following workflow: if the trigger "previous email with the particular subject was sent" and a certain delay has passed, then send email 1 to the segment.

However, this workflow only works for new subscribers added after the workflow was created, which is nonsensical.

Moreover, if I edit this workflow and add a new email that should be sent after some delay following the previous email, it also does not work for new subscribers! It's frustrating that you can't simply send emails to your segment.

I asked the customer support team for help, but they sent many letters with completely incompetent advice. For example, they said that each time I need to create new campaigns (not workflows) for old subscribers. They did not mention that these campaigns would be sent to both old and new subscribers who had already received similar emails.

Now you know why I cancelled the subscription. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

Thank you for taking the time to share your experience with us. We're sorry to hear about the challenges you faced with our workflow system. Your feedback is valuable, and we apologize for any inconvenience caused.

To address your specific issue and provide further assistance, feel free to reach out to our support team. One of our senior representatives will be more than happy to take over and assist you with resolving your concerns.

Thank you for your understanding, and we appreciate the opportunity to improve our service.

MB
Content Strategist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

I like it's very intuitive, straight to the point. it's easy to start using even if it's your first time with an email platform. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I would say reporting. They focus on marketing but not on sales or product specifics. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

It allows me to easily set up campaigns, choose products from my store catalog without needing a designer for it. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thank you for taking the time to share your review and for highlighting what you appreciate about Omnisend! We’re delighted to hear that you find the platform intuitive and easy to use, especially as a first-time user of email marketing tools.

Regarding your concerns about reporting, we hear you. We've been listening closely to our clients, and we’re excited to let you know that enhanced reporting features—designed to provide more sales and product-specific insights—are coming very soon. Stay tuned for the updates!

If you have any other thoughts or suggestions, we’re just a message away.

SF
Owner of boutique
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
What do you like best about Omnisend?

Easy to use and navigate. I was able to sync with shopify Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Not enough Pre-made templates available for me to use as I hate designing emails myself Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Sending emails easily and efficiently Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thank you for the great feedback! 😊 Easy email marketing and Shopify sync? Check! Templates? We’re working on adding more so you can spend less time designing and more time hitting ‘send’!

AW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

The ease of linking products from our site. It is super simple to add products and choose the photo of the item you wish to display. This makes creating newsletters for our a quick process. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

There was an issue once in the past when domain authentication was required. I was confused so I emailed customer support in hopes that I would be able to speak with someone on the phone who could walk me through the process. Unfortunately that wasn't an option. I think that making calls available for users would improve the customer support aspect of Omnisend.

Another issue is on some mobile devices the newsletter format looks different than it does on a computer. The format is sometimes changed and that could potentially cause fewer sales. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Often when we send out a newsletter using Omnisend we get a bunch of online orders. Simple as that! We need to sell products and Omnisend allows us to advertise directly in our customers' inboxes. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

We're thrilled to hear that Omnisend has made creating newsletters a breeze for you! Making it easy to link products from your site and choose photos for display is what we strive for. We're delighted that you find our platform seamless and efficient. We also thank you for the feedback on the phone support and the newsletter format on mobile devices.

If you ever need further assistance or have any questions, don't hesitate to reach out. We're here to help make your newsletter creation process even smoother!

OS
Support Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Easy to use e-mail builder, friendly support and good analytics!

I use Omnisend daily for automations and campaigns as needed.

Connecting your website is easy.

Implementing all images and texts into design are user friendly. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I don't have negative sides so far, I'm pleased with experience. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend helps me recover abdomaned carts on my website. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

Thank you for your detailed review! We're delighted to hear that you find Omnisend an excellent tool for boosting sales through email marketing. It's great to know that our email builder, support, and analytics meet your needs effectively, and that you find the platform user-friendly for daily automations and campaigns.

We appreciate your positive feedback and are thrilled that you're pleased with your experience so far. If you have any questions or need further assistance as you continue to use Omnisend, please don't hesitate to reach out. We're here to support your continued success!

JM
Front-End Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Omnisend has been very easy to set up and integrates easily with Shopify, our ecommerce solution. Most features other providers only have in premium plans are available even on the free plan. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Not much. The one downside so far is that you have to pay to have branding removed from your emails, but that's pretty typical of most providers. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend allows us to set up email and SMS automations to communicate with our users and they provide several built-in automations as well as the ability to create custom automations. Omnisend helps us stay in front of our users when it matters most and take full advantage of our email list. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

They have good deliverability and very competitive rates. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The advanced search tools could be better. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

They are offering email marketing solutions for ecommerce brands and it is of great use to me. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Appreciate the review! It’s great knowing we’re delivering (literally) for your ecommerce needs. We’ll keep tweaking those advanced search tools until they’re as smooth as our deliverability. Don’t hesitate to give us a shout anytime!

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

The platform is easy to use and is loaded with features. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

They cancelled my account for something not in their terms and that's legal to do in the United States. No warning or anything. I tried appealing their decision multiple times and was shut down. This never happened with the more expensive option Klaviyo. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Email and SMS newsletters, as well as marketing automation. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

Thank you for sharing your concerns. We apologize for any frustration the suspension of your account has caused.

As communicated previously by our agents, the suspension was due to activities related to the advertisement of prescription drugs via email, which is prohibited under our policies. Additionally, the issue of your connected store redirecting to another store also contravened our terms. These policies are strictly enforced to comply with legal standards and to ensure the integrity and safety of our platform for all users.

We understand that this situation may seem sudden and appreciate your efforts in appealing the decision. However, after careful review, the decision to suspend the account remains final based on the nature of the violations.

We regret any inconvenience this may have caused and are available to discuss any further questions or concerns you might have.

Thank you for your understanding.