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Omnisend Reviews & Product Details

MG
Growth Marketer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Reporting export feature, audience segmentation, ability to sync with Facebook, automation capabilities, & workflow options. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Wish reporting separated date & time & day of week to better analyze best practices to send, email headline is buggy and often I make changes several times before it finally saves, sales results do not match what is in Google Analytics, wish there was more templates and customization options when creating emails. Review collected by and hosted on G2.com.

Recommendations to others considering Omnisend:

A great platform with room to grow. A much better user interface compared to other platforms & capabilities. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Do a lot of email marketing for my client & the scheduling feature, reporting, and automations are critical to making sure things flow smoothly. Review collected by and hosted on G2.com.

Omnisend Overview

What is Omnisend?

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

Omnisend Details
Product Website
Languages Supported
English
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Product Description

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. Join more than 115,000 ecommerce brands that use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts. Send newsletters and targeted email campaigns Create beautiful, shoppable emails in minutes using our drag-and-drop email builder and 350+ ready-made email templates. Add coupon codes, automatically pick & insert products, and automatically resend campaigns to non-openers – all without any tedious manual work! Drive sales on autopilot with ecommerce-focused automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails, and more. Get pre-built, revenue-generating automations running in minutes, or easily build your custom workflows using our no-code, drag-and-drop Automations Editor. Improve your targeting with smart segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers, or those that need to be re-engaged and personalize your messaging. Combine email with SMS and more channels Add SMS push notifications, and product reviews right next to your emails using Omnisend’s all-in-one platform to provide a consistent, omnichannel customer experience. Save time and costs – there’s no need to pay for separate email, SMS, product reviews, and push apps anymore! Grow your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. Collect & highlight customer feedback with Product Reviews With Omnisend, your customers' reviews can live right where they can do the most good – alongside your own words in emails, texts, and popups, adding a perspective that only your customers can provide. Award-winning 24/7 support We give you stellar support and helpful advice anytime you need it, and we answer in under 4 minutes on average. We’re available 24/7/365. Start using Omnisend for free today. Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/


Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,604 Twitter followers
LinkedIn® Page
www.linkedin.com
230 employees on LinkedIn®
Description

Omnisend is an all-in-one marketing automation platform designed specifically for eCommerce businesses. It offers a range of tools for email marketing, SMS marketing, and customer segmentation, enabling businesses to create targeted campaigns that drive engagement and sales. With features like automation workflows, detailed analytics, and integrations with various eCommerce platforms, Omnisend helps businesses streamline their marketing efforts and enhance customer communication. For more information, visit their website at https://www.omnisend.com/.


JZ
Overview Provided by:

Recent Omnisend Reviews

KH
Kimmo H.Small-Business (50 or fewer emp.)
4.5 out of 5
"Moving to Omnisend was the right move"
As another email service provider changed their pricing considerably, I sought an alternative option. Omnisend adjusted their standard pricing to m...
BG
Ben G.Small-Business (50 or fewer emp.)
5.0 out of 5
"really great helpful team! helped me work though a complicated routing , recommend them!"
its really easy and versatile workflow, ease of use is important to me
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"New to Omnisend but I love it. I have used many email systems. I find it very easy to navigate."
I have been on many tools ranging from expensive (Hubspot, Pardot) to reasonable for small business (Klaviyo, Mailchimp) for 15+ years and what I ...
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922 out of 923 Total Reviews for Omnisend

4.6 out of 5
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922 out of 923 Total Reviews for Omnisend
4.6 out of 5
922 out of 923 Total Reviews for Omnisend
4.6 out of 5

Omnisend Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OmnisendQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

I have been on many tools ranging from expensive (Hubspot, Pardot) to reasonable for small business (Klaviyo, Mailchimp) for 15+ years and what I have noticed is that it has been hard to find inexpensive tools that have the same ease of use, features and support as the more expensive ones until now. I stumbled on Omnisend this year and so far I love everything about it. I find it easy to understand, easy to set-up, it has advanced functionality that I need and excellent customer support when I can't figure it out on my own. The integration was unbelievably easy, but for me finding a tool that I would want to work in, integrated SMS easily and connected with Shopify was key. I believe Omnisend is what I have been looking for quite a while! Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Omnisend has all the info I need to set things up between the onboarding info, the webinars and resource area, but I would love an online checklist lists the things you need to do to get started in a checklist format so you can remember what is done and what should still be done. I signed up for Omnisend awhile ago but have been implementing slowly. I am losing track at times where I left off. I have used this kind of checklist with my clients in Hubspot and Pardot. I am new to Omnisend so maybe you have one. If so, let me know. I need it! Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

I honestly could not stand working in Klaviyo. I find it very cumbersome. I was looking for a tool that had functionality that was similar to Hubspot, but was cheaper and made for retail. I find Omnisend to be very easy to work in which solves my problem of ignoring outreach which is what I have been doing with my retail store. I only send about 6 emails a year and SMS wasn't working as I expected so nothing was happening. I can already tell it is going to be much easier in Omnisend. I also want to set-up drip campaigns to try to drive repeat business from existing customers. I'm not doing that now. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Finding the perfect balance between affordability, functionality, and ease of use isn’t always easy — but we’re so glad Omnisend is delivering exactly what you’ve been looking for! Your experience with other platforms makes this feedback extra meaningful, and it’s great to hear that our Shopify integration, SMS, and automation features are making a real difference for you.

We also love your idea about an onboarding checklist! ✅ Staying on top of setup can be tricky, and we always appreciate insights that help us improve. We’ll make sure this feedback reaches our team!

Excited to see how Omnisend helps you take your email and SMS marketing to the next level — thanks for sharing your experience!

PJ
Email marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

The platform itself is pretty straightforward, it has more than enough features, the email marketing strategy is easy to implement, tracking is good, and integration is fast and easy. Not to mention fast and helpful support that is always there if you need help with something. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The platform's design could be better, but I can't complain because the goal is probably to have a simple design, straightforward design. Overall, I'll give it a 9/10 score. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

If the clients want's something that is good price and doesn't hurt their marketing budget, and get good reports, deliverability of emails, etc. I always go with Omnisend. It's cheaper and gives you more than enough features to run a successful email marketing. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Straightforward, feature-packed, and budget-friendly? Sounds like Omnisend is checking all the right boxes! ✅ We’re thrilled to hear that our platform makes email marketing easy while delivering results. And of course, our support team is always ready to jump in when needed!

We hear you on the design — it’s all about keeping things clean and simple, but we always appreciate feedback on ways to improve. A 9/10 from you? We’ll take that as motivation to keep getting even better! Thanks for the thoughtful review — it truly means a lot!

GS
Email Marketing Strategist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

I like that it works much faster thank klaviyo (page loading speed basically), I like that updates ship faster, I like the speed of technical support, I like support that agencies receive. Partnership manages (Ruta) is amazing. I like that I can affect future updates and my voice actually matters. I like that omnisend makes me feel valuable as a partner, so I actually want to bring more clients here. I like partnership program payouts. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I dislike some feature absence that make using the software longer (I told exactly what am I talking about on our meetings). Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Recurring revenue tool. Used to add sales for ecommerce businesses from new & existing customers. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Faster, cheaper, better? Now that’s a tagline we can get behind! 🚀 We love hearing that Omnisend delivers on speed—whether it’s platform performance, feature updates, or top-notch support. And knowing that you feel valued as a partner? That’s the best compliment we could ask for!

Ruta and our team are always here to support you, and we truly appreciate your insights that help shape our future updates. Thanks for being such a fantastic partner—we’re excited to keep growing together!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Two key features make Omnisend the perfect software for freelancers and small agencies. First, you get access to a generous set of features for free, and if you exceed your plan’s limits, there are no unwanted or unexpected charges. You have the flexibility to wait for your credits to reset and continue where you left off. Second, Omnisend provides the tools needed to easily track and report ROI, making the process straightforward and efficient.

I use it daily for various clients, and it’s very intuitive with clear, extensive documentation. If you need more help, their support team always responds quickly. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Omnisend is a great tool for lead generation, email marketing and ecommerce tracking, but it would be even better if it had automated RSS campaigns, CRM integrations, and additional automation features. For example, the ability to automatically remove inactive contacts or invalid email addresses through a workflow would help users stay within their plan limits without the need for manual cleanup. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Before using Omnisend I faced difficulty in measuring ROI because I had to track lead generation and email marketing metrics in one software and then go to the store to view sales data. The data wasn’t linked, so I had to manually calculate and create reports to combine the necessary information.

Now with Omnisend all the important data is in one place and I can view it in context, making it much easier to track and analyze the results.

Additionally, one of the key benefits for me is that I no longer have to worry about monitoring when a client hits their plan limit. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thanks for the awesome review! 😊 We’re thrilled that Omnisend is hitting the mark for lead generation and email marketing. We’re also taking notes on your wishlist of features—rest assured, we’re always working on making things even better. In the meantime, We’ll keep it simple and intuitive while you keep crushing those reports!

AG
Business Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Omnisend is ticking lots of boxes for me from email marketing, push notifications and reviews. It's early days for me but I contiue to be impressed. My first interaction with their support today was very successful as my problem was understood and a clear solution was proposed. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

There are a few features which are coming soon, such as store reviews on the Shopify homepage, and it would be useful to have these sooner rather than later! Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Having email marketing, reviews and push notifications is a huge benefit. The way it integrates with products from my Shopify store makes life much easier. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thanks for sharing your experience! 😊 We’re so glad to hear Omnisend is ticking all the right boxes for you—from email marketing to push notifications and reviews. We love that you had a great first interaction with support—quick fixes and clear solutions are what we aim for! As for those upcoming features, we hear you! We’re thrilled that Omnisend is making your life easier, and we can’t wait to keep supporting you along the way!

ES
Frontend Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

No-nonsense features, good pricing, excellent customer support. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Some features are hard to find - for instance email personalisation examples could be more thorough. The support though helped me find the answer, but perhaps a better documentation would be a good idea!

Oh, global styles would be epic! And please, Make Blocks with rounded corners a feature! :) Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Email marketing platform for our clients. We use it for B2B and DTC clients. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

We love a no-nonsense approach — straight to the good stuff! 🚀 So glad Omnisend is delivering what you need, and major kudos for sharing such thoughtful feedback. Rounded corners? Global styles? You’ve got some great ideas — we’re taking notes with excitement to keep growing with you!

TA
Senior IT Project Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Omnisend?

Designed to simplify email and SMS marketing, Omnisend gives us a professional and attractive look without much effort. It allows us to create personalized marketing campaigns that can be triggered based on customer behavior, such as browsing history or past purchases. This allows for more effective targeting and higher engagement rates. It has many customizable templates that we can modify to our specifications. We can import contacts through its social media integration; forms can be automatically generated; and our contact database can be automatically expanded. It doesn't take long to learn how to use it. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

While the platform is excellent, it could benefit from more flexible design options and faster customer service, whether by phone, email or live chat. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

It saves us a lot of time and effort by allowing us to set up automatic responses to new leads who didn't receive the initial newsletters, and to send high-volume emails with the right conditions and timing. Customer engagement on the website helps grow the business, and there is a better understanding of consumer behavior and the ability to maintain clean lists. The statistics and reporting capabilities are incredibly powerful and can show you which initiatives are successful and which need to be rethought. With its easy-to-use support, we can improve our clients' email marketing strategies, reduce costs and increase business profits. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

Thank you for your detailed review! We're delighted to hear that Omnisend has been effective in simplifying your email and SMS marketing efforts and that you've been able to create personalized, targeted campaigns with ease. Your feedback on the platform's design flexibility and customer service speed is invaluable, and we will consider these points as we continue to improve our services. We're committed to providing the best possible experience and appreciate your suggestions.

If you have any further questions or need assistance, please don't hesitate to reach out. We're here to help!

KH
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

As another email service provider changed their pricing considerably, I sought an alternative option. Omnisend adjusted their standard pricing to match my needs and made the move to their service easy by bringing existing users and key flows over was instrumental. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Not much, but the overall look of the service could do with an upgrade :) Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

They fixed the pricing issues I had - otherwise email flows work very well and bring results while I'm asleep. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

We're so glad to hear that switching to Omnisend turned out to be the right move! 🚀 Making your transition smooth—and tailoring our pricing to better fit your needs — is exactly the kind of flexibility we aim to provide.

We appreciate the feedback on the platform’s look! A little visual refresh never hurts, and it’s on our radar. In the meantime, we’re thrilled to hear your email flows are doing their job — even while you sleep. 😴 Thanks for sharing your experience!

BG
Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

its really easy and versatile workflow, ease of use is important to me Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

its lacking inbuilt partnerships to other sites Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

they solve the problem of having a great hub for converting leads into sales Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Routing issues? No match for our support team! 💪 We’re thrilled we could help simplify things and keep your marketing running smoothly. And we appreciate the feedback on partnerships — we’re always looking to expand. Thanks for the kind words!

AF
Business Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Stellar account management and support. I couldn't fault them. The platform is super easy to use and migration was a breeze (Support was offered but not needed) Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Not a lot to dislike. Missing a couple of features / integrations that alternative platforms offer and I owuld like to make use of but htat is about it. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend allows me to integrate with all existing Shopify apps whilst supporting more feature rich email communications. For less money than the platform used before it. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

A breath of fresh air’—we might get that printed on a t-shirt! 😄 Thrilled to hear our customer success and support teams made your experience smooth, and even happier that migration was so easy it felt optional! We hear you on the extra features—our team is always cooking up new updates, so stay tuned. Thanks for the awesome feedback!