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Omnisend Reviews & Product Details

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

The pricing and automation is great. Unlmited sends. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I wish that I got more SMS sends with MMS, but I understand. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Replace the expensive email and SMS that are seperate and cost a lot. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Now that’s what we love to hear! Better, cheaper, and easier? Sounds like a triple win! 🏆 We’re so glad Omnisend is delivering the automation, pricing, and unlimited sends you need.

We hear you on the SMS/MMS sends, and we always appreciate feedback. Thanks for making the switch and for sharing your experience—we’re thrilled to have you with us!

Omnisend Overview

What is Omnisend?

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

Omnisend Details
Product Website
Languages Supported
English
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Product Description

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. Join more than 115,000 ecommerce brands that use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts. Send newsletters and targeted email campaigns Create beautiful, shoppable emails in minutes using our drag-and-drop email builder and 350+ ready-made email templates. Add coupon codes, automatically pick & insert products, and automatically resend campaigns to non-openers – all without any tedious manual work! Drive sales on autopilot with ecommerce-focused automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails, and more. Get pre-built, revenue-generating automations running in minutes, or easily build your custom workflows using our no-code, drag-and-drop Automations Editor. Improve your targeting with smart segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers, or those that need to be re-engaged and personalize your messaging. Combine email with SMS and more channels Add SMS push notifications, and product reviews right next to your emails using Omnisend’s all-in-one platform to provide a consistent, omnichannel customer experience. Save time and costs – there’s no need to pay for separate email, SMS, product reviews, and push apps anymore! Grow your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. Collect & highlight customer feedback with Product Reviews With Omnisend, your customers' reviews can live right where they can do the most good – alongside your own words in emails, texts, and popups, adding a perspective that only your customers can provide. Award-winning 24/7 support We give you stellar support and helpful advice anytime you need it, and we answer in under 4 minutes on average. We’re available 24/7/365. Start using Omnisend for free today. Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/


Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,565 Twitter followers
LinkedIn® Page
www.linkedin.com
230 employees on LinkedIn®
Description

Omnisend is an all-in-one marketing automation platform designed specifically for eCommerce businesses. It offers a range of tools for email marketing, SMS marketing, and customer segmentation, enabling businesses to create targeted campaigns that drive engagement and sales. With features like automation workflows, detailed analytics, and integrations with various eCommerce platforms, Omnisend helps businesses streamline their marketing efforts and enhance customer communication. For more information, visit their website at https://www.omnisend.com/.


Justinas Z.
JZ
Overview Provided by:

Recent Omnisend Reviews

Eugene S.
ES
Eugene S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent experience so far!"
No-nonsense features, good pricing, excellent customer support.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Super glad I switched from Klaviyo to Omnisend!!! So much better and cheaper and easier to use."
The pricing and automation is great. Unlmited sends.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"A useful email marketing tool"
It provides templates for customer to facilitate their work operation and the entry plan is cheap for small business and start-ups
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Omnisend Media

Omnisend Demo - Email marketing & newsletters, built for impact
Email marketing & newsletters, built for impact
Omnisend Demo - Convert more visitors with highly-targeted landing pages
Convert more visitors with highly-targeted landing pages
Omnisend Demo - Grow your email & SMS list with high-converting tools
Grow your email & SMS list with high-converting tools
Omnisend Demo - Fast support, available 24/7
Fast support, available 24/7
Omnisend Demo - Drive revenue round-the-clock with pre-built ecommerce workflows
Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Demo - Make your messages hit home
Make your messages hit home
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918 out of 919 Total Reviews for Omnisend

4.6 out of 5
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918 out of 919 Total Reviews for Omnisend
4.6 out of 5
918 out of 919 Total Reviews for Omnisend
4.6 out of 5

Omnisend Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OmnisendQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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PJ
Email marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

The platform itself is pretty straightforward, it has more than enough features, the email marketing strategy is easy to implement, tracking is good, and integration is fast and easy. Not to mention fast and helpful support that is always there if you need help with something. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The platform's design could be better, but I can't complain because the goal is probably to have a simple design, straightforward design. Overall, I'll give it a 9/10 score. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

If the clients want's something that is good price and doesn't hurt their marketing budget, and get good reports, deliverability of emails, etc. I always go with Omnisend. It's cheaper and gives you more than enough features to run a successful email marketing. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Straightforward, feature-packed, and budget-friendly? Sounds like Omnisend is checking all the right boxes! ✅ We’re thrilled to hear that our platform makes email marketing easy while delivering results. And of course, our support team is always ready to jump in when needed!

We hear you on the design — it’s all about keeping things clean and simple, but we always appreciate feedback on ways to improve. A 9/10 from you? We’ll take that as motivation to keep getting even better! Thanks for the thoughtful review — it truly means a lot!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Two key features make Omnisend the perfect software for freelancers and small agencies. First, you get access to a generous set of features for free, and if you exceed your plan’s limits, there are no unwanted or unexpected charges. You have the flexibility to wait for your credits to reset and continue where you left off. Second, Omnisend provides the tools needed to easily track and report ROI, making the process straightforward and efficient.

I use it daily for various clients, and it’s very intuitive with clear, extensive documentation. If you need more help, their support team always responds quickly. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Omnisend is a great tool for lead generation, email marketing and ecommerce tracking, but it would be even better if it had automated RSS campaigns, CRM integrations, and additional automation features. For example, the ability to automatically remove inactive contacts or invalid email addresses through a workflow would help users stay within their plan limits without the need for manual cleanup. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Before using Omnisend I faced difficulty in measuring ROI because I had to track lead generation and email marketing metrics in one software and then go to the store to view sales data. The data wasn’t linked, so I had to manually calculate and create reports to combine the necessary information.

Now with Omnisend all the important data is in one place and I can view it in context, making it much easier to track and analyze the results.

Additionally, one of the key benefits for me is that I no longer have to worry about monitoring when a client hits their plan limit. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thanks for the awesome review! 😊 We’re thrilled that Omnisend is hitting the mark for lead generation and email marketing. We’re also taking notes on your wishlist of features—rest assured, we’re always working on making things even better. In the meantime, We’ll keep it simple and intuitive while you keep crushing those reports!

Andy G.
AG
Business Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Omnisend is ticking lots of boxes for me from email marketing, push notifications and reviews. It's early days for me but I contiue to be impressed. My first interaction with their support today was very successful as my problem was understood and a clear solution was proposed. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

There are a few features which are coming soon, such as store reviews on the Shopify homepage, and it would be useful to have these sooner rather than later! Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Having email marketing, reviews and push notifications is a huge benefit. The way it integrates with products from my Shopify store makes life much easier. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thanks for sharing your experience! 😊 We’re so glad to hear Omnisend is ticking all the right boxes for you—from email marketing to push notifications and reviews. We love that you had a great first interaction with support—quick fixes and clear solutions are what we aim for! As for those upcoming features, we hear you! We’re thrilled that Omnisend is making your life easier, and we can’t wait to keep supporting you along the way!

Eugene S.
ES
Frontend Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

No-nonsense features, good pricing, excellent customer support. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Some features are hard to find - for instance email personalisation examples could be more thorough. The support though helped me find the answer, but perhaps a better documentation would be a good idea!

Oh, global styles would be epic! And please, Make Blocks with rounded corners a feature! :) Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Email marketing platform for our clients. We use it for B2B and DTC clients. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

We love a no-nonsense approach — straight to the good stuff! 🚀 So glad Omnisend is delivering what you need, and major kudos for sharing such thoughtful feedback. Rounded corners? Global styles? You’ve got some great ideas — we’re taking notes with excitement to keep growing with you!

Tim A.
TA
Senior IT Project Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Omnisend?

Designed to simplify email and SMS marketing, Omnisend gives us a professional and attractive look without much effort. It allows us to create personalized marketing campaigns that can be triggered based on customer behavior, such as browsing history or past purchases. This allows for more effective targeting and higher engagement rates. It has many customizable templates that we can modify to our specifications. We can import contacts through its social media integration; forms can be automatically generated; and our contact database can be automatically expanded. It doesn't take long to learn how to use it. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

While the platform is excellent, it could benefit from more flexible design options and faster customer service, whether by phone, email or live chat. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

It saves us a lot of time and effort by allowing us to set up automatic responses to new leads who didn't receive the initial newsletters, and to send high-volume emails with the right conditions and timing. Customer engagement on the website helps grow the business, and there is a better understanding of consumer behavior and the ability to maintain clean lists. The statistics and reporting capabilities are incredibly powerful and can show you which initiatives are successful and which need to be rethought. With its easy-to-use support, we can improve our clients' email marketing strategies, reduce costs and increase business profits. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

Thank you for your detailed review! We're delighted to hear that Omnisend has been effective in simplifying your email and SMS marketing efforts and that you've been able to create personalized, targeted campaigns with ease. Your feedback on the platform's design flexibility and customer service speed is invaluable, and we will consider these points as we continue to improve our services. We're committed to providing the best possible experience and appreciate your suggestions.

If you have any further questions or need assistance, please don't hesitate to reach out. We're here to help!

Andrew F.
AF
Business Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Stellar account management and support. I couldn't fault them. The platform is super easy to use and migration was a breeze (Support was offered but not needed) Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Not a lot to dislike. Missing a couple of features / integrations that alternative platforms offer and I owuld like to make use of but htat is about it. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend allows me to integrate with all existing Shopify apps whilst supporting more feature rich email communications. For less money than the platform used before it. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

A breath of fresh air’—we might get that printed on a t-shirt! 😄 Thrilled to hear our customer success and support teams made your experience smooth, and even happier that migration was so easy it felt optional! We hear you on the extra features—our team is always cooking up new updates, so stay tuned. Thanks for the awesome feedback!

SK
IT Consultant
Information Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Omnisend?

It combines many methods that are substituted, for a more automated part of the campaign process or digital marketing procedures, and I think the price is great. Welcome, post-purchase follow-up, and reactivation of inactive customers are just some of the phases of the customer lifecycle that we've automated. All your tools are really innovative, and it works well and ensures high quality reports. It has a smooth and high quality deployment. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

So far we have had nothing but pure benefits, and neither my colleagues nor I have seen any flaws or problems with it yet. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend allows us to offer a highly developed strategic plan through intrusive email or social media campaigns and, as a result, our services have a wider audience. Making our marketing campaigns more efficient and effective. Email, SMS, social media and push notifications are useful tools for creating unified campaigns, and this software backs up those claims. I can guarantee that we have attracted many new customers. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

Thank you for your review! We're delighted to hear that Omnisend's comprehensive automation features are serving you well across various stages of the customer lifecycle, and that you find our pricing favorable. It's great to know that our tools are innovative and provide high-quality reports, contributing to a smooth deployment. We appreciate your positive feedback and are thrilled that you and your colleagues are experiencing pure benefits.

If any questions or needs arise, please don't hesitate to reach out. We're here to help!

Beth G.
BG
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

The wide range of built-in templates, making it easy to create personalized emails! The numerous automation features for email delivery and list segmentation makes sending campaigns seamless! The customer services team are amazing as well, alwasy there to answer questions and so friendly! Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Actually navigating around the dashboard can be a little tricky Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

I have had trouble uploading and segmenting our mailing lists, but the Customer Services team have solved this by sending me links to helpful articles - this saves so much time as opposed to working it out myself Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thank you so much for the thoughtful review! We’re thrilled that Omnisend’s templates and automation features are helping you create and send those campaigns with ease. We totally get that the dashboard can seem a bit tricky at first—consider us your guides to make sure you’re finding everything you need! And we’re always here to send those helpful links to make things smoother. Here’s to many more seamless campaigns!

Jessica R.
JR
Marketing director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Everything is easy to parse together and anything I haven't understood the help they offer has been efficient. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I haven't found any downsides yet. Maybe if I were working with a larger company I'd come across some. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend makes it easier for me to create coupons and emails for my subscribers, as well as reach customers who otherwise would have forgotten about items they placed in their cart. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

When Omnisend makes things simple, we know we’re doing something right. 🙌 Thanks for sharing your experience, if a downside ever appears, don’t worry—we’ve got your back!

Verified User in Consumer Electronics
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omnisend?

It provides templates for customer to facilitate their work operation and the entry plan is cheap for small business and start-ups Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The templates are not a lot and compared with other email marketing tool, the design doesn't looks nice. The email content is hard to create. Sometimes it just get crashed and you need to recreate again and again. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

It helps to build a subscription list from signups and old customers and I could share our product and brand update on a regular basis to our subscribers to increase brand awareness and loyalty. If there is a sales campaign, with lower cost we could generate sales. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

We hear you on the need for a broader range of templates and enhanced design aesthetics. We understand that a smooth, reliable email creation process is essential, and we're actively working on expanding our library and improving platform stability. Your feedback is crucial — it helps us ensure that our tool not only remains affordable for small businesses and startups but also evolves to better meet your needs. Thank you for sharing your experience, we're committed to making your workflow smoother and more effective.