Optimizely Content Marketing Platform Reviews & Product Details

I like that the ability to customize workflows and organize by Campaign, Tasks, etc. The hand off between stakeholders is more clear than in other tools. Review collected by and hosted on G2.com.

It can very difficult to find tickets if you didn't create the request. Comments are shown by version of documents so sometimes commentary can get lost depending on which version you're looking at. In the proofing and editing process it can be difficult to align because of this. Review collected by and hosted on G2.com.

Optimizely grows as the needs of my company shift - the support of the reps and team as a whole has been incredible. I ask for something and they get it done. There's a 1,000 ways to use the CMP and every option is flexible. Learning the platform has been easy, teaching others how to use...also easy! Review collected by and hosted on G2.com.

hard to say what i dislike. When i have a wish list of functions, they work to make it happen. The "library" could be designed more like a DAM (of course they are already working on that component!). Review collected by and hosted on G2.com.

I am a big fan of Optimizely Content Marketing Platform is the ease in which content workflow was managed. Thanks to this, it is easier to assign tasks, track progress and make sure all of this moves as smoothly from idea to publication. With the editorial calendar in place, our team does not miss deadlines and stay on schedule. Plus, we use it along with our CRM to ensure everything from the content we send to our CRM is matched to our overall strategy. Review collected by and hosted on G2.com.

One of the drawbacks to Optimizely Content Marketing Platform is not optimal content modification in active campaigns due to approval process. Although it is beneficial to have certain set structures and routines to implement practice change it is not always effective when there is need to make sudden changes. It has occasionally been an inconvenience when it comes to launching or modifying time sensitive content. Review collected by and hosted on G2.com.

The platform simplifies content planning and collaboration, making it easier to manage workflows, assign tasks, and track progress. Its integration with other Optimizely tools enhances content distribution and optimization. Review collected by and hosted on G2.com.

The interface has a learning curve, and some features require customization to fit specific workflows. Additionally, pricing can be a barrier for smaller teams. Review collected by and hosted on G2.com.

Hi there, we use Optimizely at work and were invited to the roadshow in Amsterdam. Unfortunately, there was no choice to review the road show so I chose the content marketing platform since the roadshow was based around that.

The platform looks like its robust and capable of handling multiple tasks which is what you would expect from Optimizely. I especially like the content management aspect of the platform and how easy it seems to be to get all of the teams members across multiple projects visibility. Review collected by and hosted on G2.com.

I think like most companies the promise of AI vs the reality is something to be desired. Often Optimizely is pushing AI as some messiah for personalization but it fails to ask about the question for someone like me who thinks AI-generated content is usually bad, poorly made and at best ethically questionable as it takes jobs away from real human beings and has been trained on actual work that the employee doesn't see the benefit from.

For me this is a huge turn off for a brand and while I get for investors pushing the AI hype makes sense (who doesn't want an easy buck?) pushing lazy computer generated content to users may ultimately hurt the brand more than it helps until AI is actually intelligent and not just regurgitating the status quo milquetoast content. Review collected by and hosted on G2.com.

Really helpful tool for keeping on top of all facets of projects and tasks and their content in one place. Review collected by and hosted on G2.com.

Some limited integrations with other tools used in project workflows. Review collected by and hosted on G2.com.

Optimzely is a fantastic content management platform that streamlines collaboration and enhances efficiency for my team. Its intuitive interface, AI-powered workflow automation, and seamless integrations make content planning, creation, and distribution incredibly easy. Review collected by and hosted on G2.com.

Learning Curve – The platform offers robust features, but new users find it takes time to fully understand and utilize all its capabilities. Review collected by and hosted on G2.com.

Great experience using Optimizely, we operate very lean so it has been incredibbly helpful to streamline our processes. Very user-friendly, easy implementation. Review collected by and hosted on G2.com.

We have not explored all of the features yet, so far enjoying the ones we have Review collected by and hosted on G2.com.

I love the simplicity of the activities view and creating templates for my reoccurring workflows. It is a huge time saver compared to Jira, which we were using previously. Review collected by and hosted on G2.com.

I’d like to see improved reporting within the CMP to gain insights into work completion times and provide managers with visibility into employee performance. Review collected by and hosted on G2.com.

Adding feedback and comments on assets for designers. Makes versioning and sharing feedback so easy! Review collected by and hosted on G2.com.

An immense number of notification emails. While users have the ability to turn off certain email notifications, this may also lead to missed work -- perhaps there's a middle ground.

A tiny comment about layout as well: the help/chat bubble in the bottom right consistently interferes with the "comment" button when adding comments in "proofing and versioning". Review collected by and hosted on G2.com.