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274 Muck Rack Reviews
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The interface and functionality of Muck Rack are second to none. With just one click, I can find a journalist and see their contact and social media information, along with a list of articles they've recently written. It saves me so much time researching, as I know I'm pitching the right journalist. Review collected by and hosted on G2.com.
Setting up a competitor analysis was difficult - this is the one thing that I'd say Cision does better. Review collected by and hosted on G2.com.
I use all 3 major media databases. MuckRack offers the most responsive customer service team that I've worked with. The database is comprehensive and solid with better data, in my opinion, than some of the "competitors". Review collected by and hosted on G2.com.
It can still come off being more time intensive and clunky building complete media databases versus competitors. The MuckRack data is often more solid and comprehensive but list building and some of the other tasks still take longer to build out than on competitive platforms. Review collected by and hosted on G2.com.
Easy to use and when I can't figure it out, it's easy to get help. It allows me to search for contacts in several different ways. Review collected by and hosted on G2.com.
The coverage tracking/reporting is fine, but it's not great. I would like to have access to a few different metrics. Review collected by and hosted on G2.com.
Very helpful and easy to find reporter contact information. Easy and straight forward when building out media lists. Very time efficient when doing mass pitching/creating a pitch. Review collected by and hosted on G2.com.
Still have some issues tracking article data. Some articles may not show up in a database because MuckRack may not recognize it. Also time costly when trying to wade through a database to find relevant articles. Review collected by and hosted on G2.com.
Muck Rack is truly the all-in-one database for those that work with editors. It pulls in the contact details, the impressions, media tracking, media-list-making, mail merge (SAFELY, not a weird Chrome extension), etc. etc. etc. I also love how receptive their team is on any ideas or possible improvements. Review collected by and hosted on G2.com.
The media tracking is sometimes a little hit or miss. I feel like this has more to do with outlets and their web hosts. Especially if a publication reuses and refreshes an old story that published years ago, it will generally miss.
On the media contact side, having a way to search for print/long lead editors and decipher from short lead/online would be a welcome add. And adding broadcast viewership and podcast listenership. Review collected by and hosted on G2.com.
The Muck Rack dashboard is intuitive and easy to navigate and the customer service is extremely responsive and prompt. I've used other media outreach platforms and find Muck Rack to be the best and most updated. Review collected by and hosted on G2.com.
I was having trouble early on finding individual pitches without opening the entire campaign, but I was looking in the wrong place and customer service helped immediately. Review collected by and hosted on G2.com.
The coverage report tool is most useful! It encompasses all the details we need as a public affairs firm and is really ease to interact with. The pitches tool is very useful as well and the tips are great! Review collected by and hosted on G2.com.
Althought it happens very ocassionaly, sometimes the website does not works well. For instance, when trying to apply some filters or generate coverage reports, no results are found Review collected by and hosted on G2.com.
It provides a one-stop shop for creating media lists from a wide range of geographical areas and beats. It's relatively easy to use and provides data that proves to be accurate almost all of the time. Review collected by and hosted on G2.com.
Few real downsides. There needs to be more attention paid to smaller markets, as the turnover there is more frequent and contact information can quickly become outdated. Review collected by and hosted on G2.com.
