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274 Muck Rack Reviews
Overall Review Sentiment for Muck Rack
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Muck Rack stays very current and up-to-date with journalists' information. If they don't have information on a specific person, you can easily request they do research and they respond timely with either an updated profile or reasoning behind not being able to find/provide the information. Review collected by and hosted on G2.com.
There is sometimes a glitch when researching a person's name where they do not show up as the first option when you type them in but I know MuckRack has been working on fixing that and it is a rarer occurrence. Review collected by and hosted on G2.com.
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Since I started using Muck Rack a couple of years ago, it has significantly improved. They are constantly adding new features and better reporting to the platform without raising the price to an insane number like its competitors tend to do. Review collected by and hosted on G2.com.
Their reporter database still needs some work. Often times I find incorrect emails or get bounce backs when I send out a pitch. Having to take the time to report these things as a PR team of one is time consuming... and I simply don't have the time! Review collected by and hosted on G2.com.
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Muck Rack has become a critical tool for our team and truly serves as the engine behind all that we do. From building relationships, sourcing contacts, managing outreach and mining the data required to drive results, I truly could not do my job without this tool! Beyond the tool itself, I really value the ongoing education and resources Muck Rack provides to its users. Review collected by and hosted on G2.com.
While I truly do love the tool, social listening features and a Slack plug-in would be the icing on the cake. Review collected by and hosted on G2.com.
Muck Rack has an accurate, up-to-date database of journalists and media outlets for my team to reach out to. It has simplified the process, and I truly don't know what we would do with Muck Rack. Muck Rack also has an added benefit of media monitoring, where we can track media mentions outside of our other media-monitoring tools. Review collected by and hosted on G2.com.
Sometimes, when downloading lists, it will email them instead of downloading them directly, which can be annoying. However, that is a minor complaint. There really isn't anything I dislike about Muck Rack that prevents me from using it. Review collected by and hosted on G2.com.
I love searching for outlets, journalists and running reports of media coverage. Review collected by and hosted on G2.com.
I'm still learning the system, so I know there's a lot more for me to learn to use it to its full potential. Review collected by and hosted on G2.com.
Simple, easy to use software that enables PR professionals to find the relevant journalists to pitch for any story. Ability to pitch directly through the platform and the option to track if your emails have been read. Review collected by and hosted on G2.com.
Like with any PR database, the usefulness of the product depends on the accuracy of journalist contact details. It can take time for updated journalists information to be updated in the system at times. Review collected by and hosted on G2.com.
I love the verified feature for journalists because it ensures that the contact information is correct and up-to-date. I also love the tailored search features as well as the coverage reports and reporting tools. Review collected by and hosted on G2.com.
The least helpful part of Muck Rack is there are so many unverified contacts listed on the site that sometimes it is hard to find an actual journalist to pitch media to. Review collected by and hosted on G2.com.
While there are many things I enjoy about Muck Rack I must say the easy access and ability to organize pitches to journalists is probably the most useful aspect for me. Review collected by and hosted on G2.com.
The only thing that is occassionally frustrating is when a journalist doesn't have contact information, but I know that can always be a challenge. Review collected by and hosted on G2.com.
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Provides the most full, comprehensive database of media with a team on the ready to add any additional niche journalists that might not be in the database. But for the most part, most comprehensive DB I've used. Review collected by and hosted on G2.com.
UX for report generating, share-of-voice and other metric tracking is not the most intuitive and can be confusing to navigate. It would also be great if they incorporated a rapid response tool for journalist requests, like HARO. Review collected by and hosted on G2.com.
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The media database is robust and accurate, and the monitoring and reports are a huge timesaver. Review collected by and hosted on G2.com.
The reports do not allow you a lot of editing options so you will have to take the data and create your own if you want additional insights or a different look and feel. Review collected by and hosted on G2.com.