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Muck Rack Reviews & Product Details - Page 7

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Caroline M.
CM
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Muck Rack?

Muck Rack stays very current and up-to-date with journalists' information. If they don't have information on a specific person, you can easily request they do research and they respond timely with either an updated profile or reasoning behind not being able to find/provide the information. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There is sometimes a glitch when researching a person's name where they do not show up as the first option when you type them in but I know MuckRack has been working on fixing that and it is a rarer occurrence. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack makes it very easy to find journalists' information, create affective lists and do more in-depth research. There is no other platform on the market that offers this in an up-to-date and tech-forward approach. They are also always updating and making new and effective changes to the platform which is great to see! Review collected by and hosted on G2.com.

Lauren S.
LS
Public Relations and Social Media Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Since I started using Muck Rack a couple of years ago, it has significantly improved. They are constantly adding new features and better reporting to the platform without raising the price to an insane number like its competitors tend to do. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Their reporter database still needs some work. Often times I find incorrect emails or get bounce backs when I send out a pitch. Having to take the time to report these things as a PR team of one is time consuming... and I simply don't have the time! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack helps me find journalists to pitch who are specifically writing about the future of work. This helps us go beyond the HR publications we want to be in and reach those in tier 1's that are just as appealing for our brand recognition and reputation. Review collected by and hosted on G2.com.

Jillian R.
JR
Director of Global Communications and Events
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack has become a critical tool for our team and truly serves as the engine behind all that we do. From building relationships, sourcing contacts, managing outreach and mining the data required to drive results, I truly could not do my job without this tool! Beyond the tool itself, I really value the ongoing education and resources Muck Rack provides to its users. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

While I truly do love the tool, social listening features and a Slack plug-in would be the icing on the cake. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

PR is traditionally a complex function to measure, and Muck Rack provides us with the insights and data required to clearly demonstrate the value our team is driving. I truly feel media outreach would be next to impossible to perform without Muck Rack, as would analyzing share of voice in market among our competitors. Review collected by and hosted on G2.com.

KH
Director of Public Relations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack has an accurate, up-to-date database of journalists and media outlets for my team to reach out to. It has simplified the process, and I truly don't know what we would do with Muck Rack. Muck Rack also has an added benefit of media monitoring, where we can track media mentions outside of our other media-monitoring tools. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes, when downloading lists, it will email them instead of downloading them directly, which can be annoying. However, that is a minor complaint. There really isn't anything I dislike about Muck Rack that prevents me from using it. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Instead of having to manually build lists of journalists, Muck Rack makes it easy to search for relevant journalists and build the best lists possible. It has saved my team so much time. Review collected by and hosted on G2.com.

TM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I love searching for outlets, journalists and running reports of media coverage. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I'm still learning the system, so I know there's a lot more for me to learn to use it to its full potential. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding contact information and compiling reports. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muck Rack?

Simple, easy to use software that enables PR professionals to find the relevant journalists to pitch for any story. Ability to pitch directly through the platform and the option to track if your emails have been read. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Like with any PR database, the usefulness of the product depends on the accuracy of journalist contact details. It can take time for updated journalists information to be updated in the system at times. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muckrack allows our entire agency to be able to accurately target appropriate journalists for each story, monitor coverage generated and create analytical reports for our clients. Review collected by and hosted on G2.com.

GH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

I love the verified feature for journalists because it ensures that the contact information is correct and up-to-date. I also love the tailored search features as well as the coverage reports and reporting tools. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The least helpful part of Muck Rack is there are so many unverified contacts listed on the site that sometimes it is hard to find an actual journalist to pitch media to. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is solving the problem of connecting agency/in-house PR professionals with the necessary media outlets. It also makes it much easier for us to gather reports for clients. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

While there are many things I enjoy about Muck Rack I must say the easy access and ability to organize pitches to journalists is probably the most useful aspect for me. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The only thing that is occassionally frustrating is when a journalist doesn't have contact information, but I know that can always be a challenge. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

They make it MUCH easier for me to pitch our stories to journalists in the tech and pop culture worlds. Review collected by and hosted on G2.com.

Hannah L.
HL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Provides the most full, comprehensive database of media with a team on the ready to add any additional niche journalists that might not be in the database. But for the most part, most comprehensive DB I've used. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

UX for report generating, share-of-voice and other metric tracking is not the most intuitive and can be confusing to navigate. It would also be great if they incorporated a rapid response tool for journalist requests, like HARO. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Always a great resource to find relevant media for outreach initiatives, especially for niche tech topics. Their pitching tool also provides valuable insights on open-rate, email engagement, etc. Review collected by and hosted on G2.com.

Karen S.
KS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The media database is robust and accurate, and the monitoring and reports are a huge timesaver. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The reports do not allow you a lot of editing options so you will have to take the data and create your own if you want additional insights or a different look and feel. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I use Muck Rack to identify relevant publications and reporters. Muck Rack makes this easy to do and provides a way to easily gain more insights without leaving the site. Review collected by and hosted on G2.com.