Muck Rack
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4.6 out of 5 stars
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Muck Rack Reviews & Product Details - Page 28

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Muck Rack Overview

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What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.

Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Gabrielle S.
GS
Overview Provided by:
Gabrielle Smith

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Read more
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Read more
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
Read more
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
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Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
What do you like best about Muck Rack?

Seems the most up-to-date and accurate as compared to other services Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the search isn't as intuitive as I would hope, but still effective. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Improves efficiency Review collected by and hosted on G2.com.

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Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

I like how media information is very easy to find. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish they pulled in print clips, but that's hard to find these days. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

The database seems very up to date, and the customer service is great. We went through a trail period, but ended up choosing a service who could have a great database and clipping service. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Using MuckRack has helped me find journalists' contact information easily, along with recent articles which has been helpful. Review collected by and hosted on G2.com.

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Verified User in Gambling & Casinos
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Enterprise(> 1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

I like that not only do they have the person's Twitter feed but they also give you recent articles they've written. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

A lot of it you can only access with the paid subscription, which is understandable. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Test it out before going Pro to see if it can be implemented with other systems you already use. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It's helpful to quickly find reporters and their interests. Review collected by and hosted on G2.com.

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Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

I love that this software is based around Twitter. This gives you real time information to understand what journalists are talking about as well as seeing what they are sharing, what have they written, how they like to be pitched, etc. Journalist can also build a profile on Muckrack and upload articles they've written , and fill out a bio. There is also the capability to search by beat, publication (though not all publications are represented) as well as country. This is extremely useful when trying to connect with foreign media. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

If a journalist you are trying to reach out to doesn't have a twitter page, or doesn't keep their twitter updated it won't help you. Also, not all publications are represented, I have also searched for several journalists' information (knowing definitively they work at said outlet) only to find no information.The other problem I have noticed is in exporting. Some times the tweets don't export you in the reports I create. That's really annoying. A few flaws but overall I would still highly recommend. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Anyone who is in the midst of media list building, or monitors the media for brand mentions or needs to pitch the media on a story this is the software to use. You can build media lists here based off of search parameters, include tweets, email, etc in exports. If you save searches, you can opt to receive email updates on those searches.

It is a good cross referencing tool when using Cision.

Definitely worth the money. This has made media list building so much easier!! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Journalist outreach for pitching about specific non profit campaigns, as well as media monitoring of brand/campaign mentions. Media list building, and curating.

The benefit is seeing information in real time. Other software doesn't harness the timeliness of twitter.

It is also appreciated especially in the non profit space to be able to do searches around key words, or hashtags depending on what you are monitoring.

Another benefit is in using the who shared my link feature. You can see if any journalists are interacting with specific online content. Review collected by and hosted on G2.com.

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Muck Rack