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Muck Rack Reviews & Product Details - Page 20

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Taylor  N.
TN
Account Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Searching for key terms and phrases to find what publications are covering that topic is super easy and then it leads you to that contact as well. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The trends feature is a bit hard to use/track and manage. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Press list building, share of voice tracking, niche trade publication finding, competitor analysis, UMV tracking, report building, coverage reports, sentiment of coverage Review collected by and hosted on G2.com.

VG
Principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack offers an excellent database with great organization tools. It makes it easy to track your interaction with a reporter over time. The search is especially good at finding reporters with recent articles in the space I am interested in. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Performance is occasionally sluggish, although it is an infrequent problem. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Searching for media contacts potentially interested in a particular topic. Media monitoring. Media reporting. Media relationship management. Review collected by and hosted on G2.com.

Bekah W.
BW
Design and Marketing Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Customer Service is Amazing! The team wants us to succeed. Questions are answered in minutes, team checks in on us to make sure we aren't having any issues. They will also set up a one on one meeting with you for any reason.

As for the product itself: Access to journalist information, such as recent articles, email addresses and social media. Easy to send follow-ups, send out and schedule emails. Was trying to do PR with google spreadsheets and it was a crazy waste of time. If anyone is trying to do PR internally get MuckRack, it's more then worth it.

MuckRack Alerts! I almost forgot to add this. It doesn't seem to be 100% perfect, but so many journalists are so busy that they don't get around to emailing you when the article actually comes out. MuckRack alerts helps catch those articles so that you can send a thank you (another reason for a MuckRack calendar, next update please?) and promote to your followers the next amazing article. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It's less of a dislike and more of a want list!

I would like a MuckRack calendar. Something that you can set dates and reminders to follow-up with journalists and see when your scheduled pitches are going out.

Another item I would like is a "How to make media lists" class for Michael Smart! Not the technical side, but how to make amazing go-to lists. Oh and "How to understand the reports", maybe "how to tell your client what the reports mean", something, "reports on MuckRack for dummies????". Honestly just more Michael Smart classes in general, his academy class was freaking amazing. If you haven't taken it, you are missing out, Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

If you are doing internal PR, get MuckRack.

I can't speak for an external firm as that is not how I use it. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

A few phrases come to mind. Time-Saver. A solution to PR. The tool you are missing when trying to get PR.

MuckRack doesn't get you published, but it does all the leg work so that all you have to focus on is journalist relationships and story pitches. Review collected by and hosted on G2.com.

Verified User in Consumer Services
IC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
(Original )Information
What do you like best about Muck Rack?

Literally a one stop shop - media database, reporting, and more. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Lack of social media monitoring/listening. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Easy to access media database and helpful with reporting on the fly. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The customer service by far is fantastic. Most helpful and understanding folks. It's always a pleasure to deal with Muck Rack customer support. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

sometimes the most recent articles aren't displayed. I wish there were more descriptions for the people at various outlets. For example, a producer at a local station doesn't help me a ton. I need to know more which is obviously hard. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Muck Rack customer service can't be beat. These are wonderful professionals who help make my job so much easier! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am able to build fantastic lists for my clients, make good connections with reporters and editors, and build my business more. Review collected by and hosted on G2.com.

NL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

In comparison to other tools, I love that MuckRack can provide in-depth, timely coverage reports, so I can manage my KPIs in real time. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I haven't found much that I dislike...but I did find some of the operators in building the cleanest search a little frustrating at first, but the support team was there and available to walk me through it. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

My use is two-fold. I use it to monitor the coverage of my company and our core markets. I also use it to build a newsletter for our larger team to keep them up to date on market developments, technology evolution etc. Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Muck Rack?

The ability to find all types of writers/reporters. And the data! Super important for C-suite. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Not being able to search further than a year-to-date on data. Very frustrating when you need to compare YOY Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Data and contacts. Review collected by and hosted on G2.com.

Verified User in Newspapers
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Muck Rack?

This is an easy to use forum that pulls your in your published content. Such a great way to create a portfolio of your work. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

You manually have to update entries when an article changes and it doesn't notify you if a link breaks down the road. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

The automatic collation of published materials is an efficient way to organize and keep track of past work and to see the anaylatics behind individual pieces. Review collected by and hosted on G2.com.

Larissa B.
LB
Owner El Bee PR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Easy to use and easy to find outlets. I'm not a techie and MuckRack's interface is very easy to figure out and use. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The price - it's definitely on the pricey side! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

My PR team is able to find niche outlets and reporters very easily so we're not wasting time Googling. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

It's easy to find a specific journalist. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sifting through hundreds of names to create a media list. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

When a client says "why wasn't I featured in that story" Muck Rack makes it easy to find the author of that story and reach out. Almost every journalist I search for is listed in Muck Rack. Review collected by and hosted on G2.com.