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Muck Rack Reviews & Product Details - Page 19

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Search functions and ease of ability to keep up with topics of interest. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There is currently nothing that I dislike about the Muck Rack software. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Again, ease of access to the information my organization needs. Reposts, references, and use in social media. Review collected by and hosted on G2.com.

Verified User in Building Materials
AB
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

They are always there to answer any question you have almost instantly on chat. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I haven't really found much that is lacking in Muckrack besides how it handles undeliverables - they seem to be lumped in with contacts that lack information Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muckrack is far superior to our previous service at updating contacts, which really helps to keep our lists current. They also do a great job of picking up online placements that we may have missed. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Accuracy of database, responsiveness of team, ease of sending pitch emails Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes search can be a little tricky; beats/topics could be more refined Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It's made outreach to relevant journalists way easier and more accessible. Review collected by and hosted on G2.com.

Response from Steven Knollmeyer of Muck Rack

Thanks for this great feedback! Our team would love to assist you in your searches to ensure you're returning the most ideal results -- do you mind shooting us a note at support@muckrack.com so we can set up some time to chat?

JL
P
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

It feels intuitive, and it feels like it was tailor-made for Public Relations professionals. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The fact that it can only send pitches to small amounts of recipients at a time without generating issues. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We are reaching more journalists and more editors than ever before, and we are getting back more responses to our media pitches. Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Muck Rack?

- Most trustworthy database of media contacts: Muck Rack is LinkedIn for journalists, so often, journalists themselves update their job changes and contact information.

- Stellar customer service, including quick lookup and updating of contact information when missing or out of date

- Pitch tool with emails views and click data is extremely helpful Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

- Muck Rack focuses on traditional media, so it misses smaller trade journals, news websites and blogs for your coverage reports and alerts

- Search strings for alerts are hard to program. The Boolean logic needs to be re-jiggered often to exclude irrelevant results, even though they were set up with the customer service team's help

- Alerts can sometimes break and send you multiple emails for the same alert more than two dozen times (has happened more than twice in the last month!)

- Email needs to be reconnected often because the integration into the Pitch tool breaks Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We use Muck Rack as a CRM for reporter contacts. It was tedious to initially get set up, but once set, it works well to see past pitches and internal notes. It's basic, but it should work well for most communications teams' needs. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I like the journalist search function. It helps me find journalists for myself and my coworkers to create and complete and comprehensive media list Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wouldn't say I like that the search engine needs the name to match the journalist's name. I.e., if a journalist goes by both Robert and Bob, only one of those names will work Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am solving any and all media relations problems and I have realized the benefits of having a quick source to find UVM for any site Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The interface is so user friendly, they have the most comprehensive database of reporters, editors, producers, etc. So much better than the next closest competitor. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There's really nothing to dislike! It's the best and easiest to use contact database out there. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding journalists' contact info would be nearly impossible without Muckrack. I've definitely gotten more media interest on my pitches after using Muckrack!! Review collected by and hosted on G2.com.

RD
Media Relations Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The search function is the aspect I use most frequently and it is pretty comprehensive. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

When a story is updated on the website, the date on the search engine changes. For instance, a story dated Feb. 2, 2021 is actually from four years earlier but was recently updated or referenced in social media. This makes for a lot of interaction with MR staff to correct the record. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We are getting a better sense of what topics, reporters and outlets are most interested in us and which aspects of our operations the media follows closely. We are also learning about the usefulness, or lack thereof, of issuing press releases. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I like how I can easily search and build media lists as well as build custom or automate coverage reports. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I would like to be able to add customized fields and columns in media lists and article reports for company view only. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Press tracking is my daily task, that Muck Rack makes a breeze. I can simply glace through my emailed alert or go to the automated coverage report that I set up and review the time period of interest to build my press reports. If I find an article from other sources that aren't tracked in Muck Rack, I can simply add the URL to my report and have all the information I need. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I appreciate the quarterly meetings with the product manager, which have sometimes resulted in our suggestions getting implemented. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes it feels like the responsiveness of the site is slow. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

It's not just the database and the pitching capability, but the research team as well. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

MuckRack essentially replaces what would otherwise be a highly abused intern at half the cost. Review collected by and hosted on G2.com.