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Muck Rack Reviews & Product Details - Page 16

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Public Policy
CP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Muck Rack?

It's full of information. I can pretty much always find what I'm looking for. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The visual part of the site can feel crowded and makes looking for things take a bit longer than a more minimalistic site. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Looking for niche reporters and articles while doing research for clients without having to do it the harder way. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

UMV included on almost all media outlets Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I am receiving emails about job updates. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Great place to find credited journalists Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am receiving better communication from the media Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Being able to search articles for content has changed the way I do my job. It's a total game-changer to see who has written about a specific topic in our region, and it's allowed me and my team to craft specific, targeted pitches that reach journalists in a more effective and meaningful way. It also helps that Muck Rack is constantly updating its database. Being able to pitch from Muck Rack and have the replies come to my inbox is an excellent feature. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes I wish there was an easier way to search for super-specific and targeted results. The amount of information that comes up in a search can sometimes be overwhelming. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Muck Rack is absolutely worth it. It saves staff time, makes pitching easier, and helps identify the right reporters for pitching. The media monitoring and analytics add value for clients, and everyone on our team loves Muck Rack. Finally, their customer service is great, and they're always willing to do a training, or show us how to use a new feature. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Before my company started using Muck Rack, we used a database that was often out of date. We were constantly contacting reporters based on a beat they used to cover, which wasted time and, frankly, irritated the people we were trying to pitch. Muck Rack's database is more accurate and updated more often, so we're contacting the right people. Muck Rack is also the perfect tool to respond to changes taking place in newsrooms. With smaller staff, reporters may be covering something that's not on their usual beat to help out. The ability to search articles really comes in handy here. Just because someone is on a specific beat doesn't mean they haven't written about something else entirely, and we've been able to use the article search feature to see where that's happening. Review collected by and hosted on G2.com.

Jeremy L.
JL
Senior Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muckrack's website design is sleek and modern, easy to navigate, and never glitchy. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

1) The formatting for writing the pitches needs improvement. Minimal formatting options and copy + paste is never easy.

2) At my company, we assign pitches to employees from a media list. There is no way to designate a reporter for someone so we have to download the media list to excel, then highlight the names. We would love it if this was seemlessly integrated!

3) Sending follow ups is a bit clunky, it would be great if you would reply from within the pitch list, vs. selecting who you want to pitch and then going through the original pitch development process again. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We are able to develop media lists and send out pitches much quicker than ever before! Also Muckrack has had the best database for reporters compared to any other PR platform we have used. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Most indepth reporter contacts, social media monitoring, link tracking, sentiment gauge Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Various dashboards can be confusing to navigate at first if you aren't using them regularly Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Press outreach is essential for PR professionals and Muck Rack is best in class. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The database seems to be more regularly updated than Cision and with a wider range of media types included like podcasts, bloggers, influencers, etc. I also like that each contact's page compiles their rent stories and Tweets. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Haven't really identified what I dislike yet. I'm sure there's something that could be improved Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Having more accurate contacts is important and being able to consolidate their profiles in one to include Twitter and being able to see their recent stories from their page. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The features that encourage best practice while pitching. The ability to see what reporters are tweeting and writing about. The way Muck Rack staff are so supportive at getting you set up. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There is nothing I would change about Muck Rack at this point. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

As a press team, we are making meaningful contact with journalists and beginning to establish the kinds of relationships we set out to do as a press team. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Ability to add notes to reporter profiles and quickly check-off names to a media list; it's so simple and a time-saver. Tool? Google and other PR services like Meltwater. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

No monitoring capability. Reporting/data. No Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I'm able to quickly find journalist profiles. And target key beats/categories for campaigns. Yes. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I love the simplicity of of the interface. Everything is easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't love how you can't edit the original copy of a pitch once you've personalized it. I don't love that I can't delete test pitches that I sent out to myself so I can clear out the list of non-real pitches. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

I can't imagine there is a better PR resource on the market. Muck Rack fufils all my PR outreach needs. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am solving my lack of connections in the industry. Having unlimited access to journalists is vital. Muck Rack is an all encompassing benefit. Review collected by and hosted on G2.com.

Verified User in Think Tanks
UT
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

MuckRack has become an additional team member to my small media relations team! The staff is so helpful and fast to respond, they really get how fast things move when working with media. I've recommended this service to multiple friends and colleagues! The best tool of its kind out there. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Very happy with this service! Only frustration is the (very limited) time I can't find an email. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Tracking media relationships, media list creation, keeping track of all of our media hits. Review collected by and hosted on G2.com.