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Muck Rack Reviews & Product Details - Page 15

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Aleah C.
AC
PR Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The training's - and help center. Whenever a problem occurs the help center is quick to respond and resolve the problem. Also the data is great to show clients and give them full visibility. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I would love to be able to show even further data, and insights that track and show data over a longer period of time. Also the news alerts are off from time to time Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am solving the ability to see how my pitching is performing and see what my opens and clicks ratio is given different things I try. The benefits I've realized is finding new publications Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

How it easy it is to build media lists and personalize when sending out mass pitches Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't really have complaints about MuckRack. I think MR keeps their contacts up to date more than any platform Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I'm reaching A LOT more journalists with Muck Rack, accurately, because MR keeps their database up-to-date. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I like that Muck Rack is like the "Linkedin" for journalists. I also appreciate the support network and prof development opportunities. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Coverage reports are dynamic making it really difficult to do timebound monthly, quarterly, and yearly comparisons. More work needs to go into the reporting processes to ensure we can specify our own parameters in terms of timing and that source data is relevant. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

I have evaluated Muck Rack against two of this company's international competitors, and Muck Rack always comes out on top. The "all inclusive" pricing, support, and perks of professional development bring value to my work. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Access to media contacts and targeting our media outreach for research findings to the "right" science journalists is of immense value. Review collected by and hosted on G2.com.

Response from Steven Knollmeyer of Muck Rack

Thanks for this great feedback! Our team would love to dive deeper into your reporting needs to determine how we can best configure your reports for your goals -- do you mind sending us a note at support@muckrack.com so we can schedule some time to chat?

Verified User in Computer & Network Security
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

With muckrack, acquiring and networking with thought leaders and authors of any market becomes easier than ever. Contact details and email addresses are available to reach out to anyone. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Adding a bit more features like more information about the individuals including the number of followers in social media. Filter options could be made a bit more detailed so the sorting out can be more specific. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I have been using muck rack to know about authors of tech magazines and topics of interest of particular authors; connect with them and network. Review collected by and hosted on G2.com.

Tamara S.
TS
P
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I love that Muck Rack offers CRM capabilities specific to PR & Comms Pros. Whether tracking client placements or interactions with a journalist, Muck Rack is the best information hub. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish there was an integration with Google Analytics! However, I've already shared that suggestion with the Muck Rack team, and they've been receptive to the idea so far. They are probably going to have that capability soon. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Can I just say, Muck Rack has helped me solve all of my PR problems? They refer to themselves as the PR CRM = PRM, and as a user for the past year, it's true. Muck Rack has helped me become more efficient in all aspects of my role. That includes researching reporters, creating personalized pitches, following up, tracking my efforts, and documenting my wins. Review collected by and hosted on G2.com.

Jennifer H.
JH
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I don't feel like MR is "the beast" trying to squeeze as many dollars as it can from me. The database is accurate and comprehensive. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It is a little slow with generating reports Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I can deeply target my searches to find the reporter(s) I need. Review collected by and hosted on G2.com.

Zachary J.
ZJ
Marketing Intern
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Muck Rack?

I'm no pro, but I do feel like one when I use MuckRack. They have a ton of great webinars and tools so that you can actually succeed. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It is a little overwhelming at first, but once you play around and start taking their webinars then you can really do some cool stuff. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Media relations and scanning the news for your company or client. Review collected by and hosted on G2.com.

Vince G.
VG
Founder and Principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
(Original )Information
What do you like best about Muck Rack?

Muck Rack has done a great job integrating a media database with a CRM. It is easy to find reporters, set up a media list, use the platform to pitch directly to those reporters and then track responses. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The interface is generally good but it's not always intuitive. Muck Rack does a good job of providing Help articles and quick help via online chat. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Better media research: more thorough media lists and better able to customize pitches because of the information that I can get more efficiently through Muck Rack. Easy reporting to clients. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Muck Rack?

I love how MuckRack frequently updates the UVPM/ coverage from freelancers/journalists. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

No dislikes so far Muckrack is doing great. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

N/A Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Muck Rack?

First, MuckRack has the most complete Media database in the industry compared to similar platforms.

Second, MuckRack monitoring system is very thorough. I appreciate that it is easy to fine-tune searches and gain meaningful coverage that empowers me to make decisions instead of going through tons of low-quality clippings. Last but not least, Ui is really comfortable. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Currently, article search results lack UVM per media cut. It is not convenient as knowing the website's potential traffic is essential when you drill down into media coverage. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We have gained visibility into the industry news and increased our coverage in the target media. Review collected by and hosted on G2.com.