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Muck Rack Reviews & Product Details - Page 13

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
Security Badge
Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Muck Rack?

There is an option to reach out to folks at Muckrack who can provide immediate assistance if help is needed in finding information. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

When there is not a UVM listed for an outlet or the profile links haven't been updated. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We can use many features and helpful lists to guide our searches. Review collected by and hosted on G2.com.

DB
Sr. Manager, Corp Comms
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Muck Rack?

The ease of use with Muck Rack is fantastic, and the database size is hard to compete with. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Of the platforms I have demoed it's definitely the most costly -- I'm not sure if the platform justifies the high price or not. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

The journalist database is fantastic Review collected by and hosted on G2.com.

Marymar M.
MM
Communications Senior Associate
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

It is easy to use and offers a wealth of information. I enjoy that I can see reporter information, articles they've worked on and can add notes for others in my organization to see. I honestly don't know what I did before I used Muck Rack. It has made media relations more enjoyable and helped my team stay up to speed. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There isn't anything that I dislike about Muck Rack. I would like to see contact information for all reporters, but I understand some reporters don't provide anything. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

By far, Muck Rack has been the best and most updated media database/tool that I have used. It is user-friendly, includes all of the information you'll need on a reporter, and customer service is friendly/reliable. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack has helped me and my team connect with journalists more efficiently, and it allows us to see who on our team has spoken to journalists and helpful tips before reaching out. Review collected by and hosted on G2.com.

Taylor F.
TF
Public Relations Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack makes finding journalist easy. Prior to Muck Rack my team was using Cision and we had to crawl the internet to find emails we needed. Muck Rack also makes pitching fast and easy. I love being able to track who has opened my emails, so I can target my follow up pitches. I also love trend monitoring, helps me to understand the top writes and outlets covering topics I'm interested in. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Honestly, it has all the features I need. Everything is easy and it's so fast to get up and running on the platform. I'm sure they will come out with updates and new features but for now, I'm satisfied. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Building lists directly in the platforms saves a lot of time and allows me to see who else on my team is reaching out to same writers, this way we're not flooding the same writers for different clients. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack is easy to use and navigate. It allows me to quickly and easily research contacts and compile into a media list. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Muck Rack does not remove contacts that do not provide any contact information. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is helping solve mass pitch and release distribution and searching media contacts. Allowing for saved time and increased productivity. Review collected by and hosted on G2.com.

Lindsay F.
LF
Sales & Marketing Enablement Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

I love the ability to keyword search articles and build custom coverage comparison reports most of all. But it's also extremely helpful to have the full listing of reporters and editors for publications and links to their personal profiles/Twitter accounts. And it's an incredibly user-friendly platform with chat help built-in at every step of the way. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Much like such algorithms in general, automating the coverage reports can get a little tedious when you have clients or people you are representing with either a common name or a commonly misspelled business name, or mis-abbreviated. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I'm saving hours on natively searching Google and other databases to find mentions of my clients. I'm getting real-time notifications when they appear in the news, and lastly, my pitches are more tailored thanks to the journalist profiles and getting better responses. Review collected by and hosted on G2.com.

CS
Junior Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

It's super user friendly and easy to use and train people in Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Not updated enough too many people that don't have emails or work at places anymore Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding media contacts Review collected by and hosted on G2.com.

Verified User in Restaurants
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The user-friendly experience makes MuckRack my go-to tool for monitoring and relationship management. The ability to share lists and track engagement across team members keep us totally in-sync. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I find identifying coverage of a particular topic by a specific reporter to be a bit cumbersome. It's often valuable to know if/when/how a particular contact has covered your brand. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

The time involved in compiling coverage reports is drastically reduced using MuckRack, allowing me to quickly update stakeholders without a cumbersome process. We are more agile and "in the know." Review collected by and hosted on G2.com.

Alexis L.
AL
PR Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I love that MuckRack's staff is accessible for real-time updates to media contacts when I need it most. They're incredibly helpful. I have used the other media contact databases, and they're the only ones I trust. We just renewed for another two years. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I cannot think of anything I dislike at this time, except for inflation which caused my fees to go up (not MuckRack's fault) all businesses are doing it to say alive. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am able to build curated, thoughtful media lists for all my clients. It's unparalleled. I also enjoy the media monitoring tools that help me report on coverage to my clients. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Muck Rack?

The Share of Voice feature is useful for viewing against the competition. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The handoff from sales was deplorable. The sales rep was extremely rude and when I had follow-up questions, she simply ghosted me. Took my money and ran. Platform vendors, and the best salespeople at those companies, are trusted partners. The start of this relationship is so bad that I won't bother to renew. There are other platforms with better service from start to finish, like Meltwater. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Meltwater delivers a stronger platform with better UX and I trust that brand more. Why on earth would you ever spend money with a team you can't trust? Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Ability to have a clear view of competitors. However, the platform was unable to find a recent press release from my company, so I'm uncertain about the reliability of the data for now. Review collected by and hosted on G2.com.

Response from Steven Knollmeyer of Muck Rack

We're sorry to hear about your experience and want to ensure we investigate and escalate this ASAP. Do you mind sharing your information with us at support@muckrack.com so our VP of Customer Success can follow up with you?