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Muck Rack Reviews & Product Details - Page 12

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muckrack is a highly efficient media database making my job much more manageable and easier when searching for contacts.

It is usually accurate and up-to-date.

Compared to competitors it is better. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the contacts are not the most current.

I want to be able to start a new search without exiting from a current search. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Creating media lists is a relatively simple process. It is not as time-consuming as it was. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Pretty robust media database, and reasonable return on search terms. Reporting was interesting, plenty of data widgets for wonks. Very fast and helpful responses from customer service. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Not always intuitive filtering of results for media mentions, took some dedication to refining search. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We are an active organization in media, and using the platform as a way to track engagement, and reporter relations was essential during our peak periods of intensity. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I really like the clipping feature and how many outlets it includes for research purposes Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There's nothing I dislike about the software. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding relevant media outlets and sharing clippings of coverage for clients Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The search filters that narrow down thousands of reporters and outlets to what you need. MK certifications, takeaways and presentations are a great resource too! Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The application can force close at times. I guess another downside of MK is it can at times be a bit outdated even with the date range filter on when searching for articles/reporters. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Targeting the best reporters and outlets for my client's news. Making sure we play a part in not overwhelming people's inbox with news they don't care about. A problem across all PR pros. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
CP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack is organized, simple, and easy to use. It takes no time to build an up-to-date media list, which you can then pitch & monitor who's opened what. Additionally, their media outlet rankings are a great tool for research! Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I have no problems with the current platform but I think they could build out their media monitoring/Trending Stories section. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack makes it easier for PR pros to be in touch with the RIGHT journalist by giving up-to-date information about where a journalist is working and what they're covering ATM. Makes it much easier to pitch the correct person at the correct time. Review collected by and hosted on G2.com.

Graham S.
GS
Co-Founder & Chief of Staff
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I have used various media intelligence databases over the past decade. On a start up budget, Muck Rack is by far the best. The data is reasonably current and platform is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

While data is reasonably up to date, there are always a number of contacts with incomplete or dated information. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

As a small business, media visibility is invaluable. Muck rack makes it easy to build lists of targeted press. It is also easy to send pitches, track open rates and follow up. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

The way I'm able to see a complete picture of a journalist or outlet right within one screen - I don't have to click around or Google them in other tabs. I also like the chat feature for updating emails and requesting research. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the research isn't quite at the level I'd hope for - a few times I've been told there's no email available and then I've been able to find the address myself with a quick Google. I also don't like that you can't totally customize fields when exporting - you can remove some, but not all and I always end up deleting columns I don't need. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

If you're frustrated with other databases this is the answer. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It's helping me stay on top of who is writing where way better than I could have on my own. Some of what an assistant used to do has been filled in by Muckrack and that's a great value to me. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Easy to use. Quite a comprehensive overview of media coverage also in non-English speaking markets. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Some of the aspects could be more intuitive. Some shortages in reporting. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

After we started using MuckRack, our analytics improved, and we got a much better overview of our media coverage globally. Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Muck Rack?

MuckRack is my go-to resource for finding new contacts, tracking press moves, and monitoring relevant coverage. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Nothing particularly, perhaps I'd like to see better broadcast clipping options. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is solving for the antiquated and outdated methods of monitoring, list making, and contact research for Public Relations professionals. Review collected by and hosted on G2.com.

Marjorie G.
MG
PR Consultsnt
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Access to reporters' most recent stories. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

They don't accept gmail email address. That is difficul and limiting for freelance consultants that use Gmail for work. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

MuckRack is solving the frequent disconnect and frustration editors and reports feel with publicists. MuckRack improves business for more targeted pitching, and results! Review collected by and hosted on G2.com.