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Muck Rack Reviews & Product Details - Page 11

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Management Consulting
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The short bios on reporters, the email and contact phone numbers when available Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish we had access to more TV producers and bookers. I also would like to be able to get access to editorial calendars via MuckRack. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Getting to members of the media quickly and accurately. Media members change jobs and MuckRack helps me keep an eye on where they go. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I love the data base and advanced search features. I also really like that Muck Rack can track backlinks for unbranded mentions and highlight them in coverage reports without having to manually dig for the URLs. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes I have difficulty searching for a contact by name in the search bar, so I find it quicker to type out the reporter's name in a Google search query with "Muck Rack" after their name, as it surfaces the right profile immediately, at least 98% of the time. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack helps me find backlinks in reports quickly that assist link building efforts for Digital PR -- which I'm aware isn't a common use of PR, though it is becoming increasingly common and extremely important for SEO teams. Review collected by and hosted on G2.com.

Emma G.
EG
Account Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I use Muckrack mostly for media lists. It makes finding reporters with specific niches or in particular locations easy and streamlined. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Not much doesn't work well on the platform. Sometimes I feel like I'm taken to a lot of different tabs just to get to the people in one publication. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is helping me to solve the problem of finding contact information and pitching preferences for reporters. Review collected by and hosted on G2.com.

RB
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muckrack's easy to use platform/interface and the pitching capabilities within the platform. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The price is a little steep for my small business as I am a sole proprietor. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muckrack help me find or confirm reporters and editors as well as media outlets. I also like that I no longer have to juggle multiple excel spreadsheets of media lists. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Constantly updated, great customer service, in depth information, easy to use Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't know of any. Love the service! I give feedback in focus groups for new options. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Knowing who are the best journalists to target at a very granular level. Knowing who is switching jobs and where they land , Review collected by and hosted on G2.com.

Hugh T.
HT
Freelance Writer – B2B Technology Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

I have been very impressed with the accuracy and relevance of Muck Rack's journalist database, as well as its depth. They seem to have everyone you could imagine needing to reach. The search interface works well. The email system is effective and it appears to have a good reputation, so messages to reporters get through. The platform enables a certain degree of project management, with the ability to set up lists and track progress of various pitches, etc. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I have some constructive feedback on the functionality, but it's relatively limited, e.g., not being able to change the name of a list or pitch after it's been created. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

It's definitely an investment, so it makes sense to have a good idea of how you will monetize the service before you start. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am able to offer my public relations clients a meaningful media outreach service, which was not able to do previously with other platforms. Review collected by and hosted on G2.com.

Verified User in E-Learning
EE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Of all the features that Muck Rack has, the ability to customize pitches per journalist is a huge differentiator. No one does it better. It does all the standard things well, but this sets them apart from the others. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Monitoring of coverage is lacking many outlets that I use. This will change over time but feels a bit premature. I find myself having to use a different tool for monitoring. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is a great media database. It does what I need it to. But, what really differentiates it from competitive products is the pitching feature. I've always shied away from using built-in pitching features, but this is a very cool solution that fosters what young pr pros should do anyway. Impressed with the way I can log in and check interactions with journalists. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I work primarily in media relations, so the fact that you can build a media list, send pitches and do follows up all in one place is fantastic. I also love the metrics and analytics behind media pitching and monitoring. And best of all, I love how quickly the help bot responds to inquiries. It's nice to have that on-demand help for when you don't understand something or need a profile to be updated. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't LOVE the fact that you have to take the extra step to add newsdesks to media lists but it's easy enough to where it doesn't bother me too much. Other than that, MuckRack has more than exceeded my expectations. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

MuckRack has been super helpful with updating reporter and journalist contact information and employment information so that we can continue to send out media pitches to the correct people. I love that I get emails when one of my contact's information has been updated so I know to remove them and add someone else. Review collected by and hosted on G2.com.

Rachael S.
RS
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I like the ease of finding the niche journalist beats that our industry needs to pitch, plus the ease of reporting on my media hits. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I've had media contact emails land with someone who isn't a journalist and responded negatively @ us on social media, but I guess people sometimes suck. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Take the university courses offered through Muck Rack - they are very helpful, and insightful and fun. Also, while I've used the pitching tool that's on MR, I've been advised by more experienced PR directors to use my own email even though MR is sending from my domain. So I'll be using the more personal approach now. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am acting as our PR director and I don't have contacts, so the access and insight to my target journalists is critical for me. Review collected by and hosted on G2.com.

Clay P.
CP
Media Relations Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

The platform is comprehensive of everything I need from journalists, pubs, making lists, setting up coverage alerts, searching for clients within specific journalists, and so much more that is indexed incredibly well. I could not do my job without it. Also, when someone is missing, their team is lightning fast and magical about finding things I can't just by googling. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

My gripes are trivial at best. When refining searches to specific publications, regions, or media lists, sometimes text that have input halfway will randomly disappear. Also, I wish Alerts could have different notification structures for each person who is subscribed to a particular set of keywords (ie I want to receive them for one set every 2 hours instead of every 10 minutes like my team has it set to). Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Having used both MuckRack and its primary competitor, Muckrack is both more comprehensive and easier to use. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

MuckRack has no counterpart that does what it does as effectively as it can. I cannot fathom how agencies of the past maintained relevant databases of reporters, clipped coverage and still had time to effectively do PR work without this tool in the ye olde manual paper days. Review collected by and hosted on G2.com.