Social networks allow individuals and companies to connect with one another to communicate and share data, often in a public forum. In a social network, users are represented by a profile, and they connect with other users who have similar interests or backgrounds, or who they know in real life. Social networks are typically accessed via web browsers or mobile applications.
Companies use social networks for a variety of purposes. It allows them to build and maintain their brand by sharing content or promoting marketing materials. It can also be used for networking, advertising, or even for customer service, among other uses. Companies can use social networks in tandem with software in one or more of the following categories: social media management, social analytics, social media monitoring, social advertising, and social customer service.
To qualify for inclusion in the Social Networks category, a product must:
Enable users to create profiles and connect with others based on interests, backgrounds, or real-life connections
Provide a platform for communication and data sharing, accessible via web browsers or mobile applications
Support brand building, networking, advertising, or customer service functionalities for companies