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Meltwater Reviews & Product Details - Page 8

Meltwater Overview

What is Meltwater?

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As the only all-in-one solution for PR and social media, more than 27,000 companies use Meltwater’s media and social intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 50 offices across six continents. Our clients can monitor media coverage across both news and social media. We track over 300,000 online news sources, have partnerships for print and broadcast monitoring, and listen to social conversations, in real-time, across Twitter, Facebook, Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs. We help our clients analyze media and social media coverage with ease, with both qualitative and quantitative metrics. Our ever expanding widget library allows clients to seamlessly create dashboards to help visualize media coverage and report on the ROI of their PR and marketing efforts. Everything is interactive and exportable, to give the context behind the numbers. Media Intelligence for PR With over 300,0000 sources and the largest library of premium content, monitor and analyze every piece of relevant media coverage from online publications, print, social media, TV and radio stations in real time. Connect with influencers and journalists and track your outreach. Social Listening & Analytics and Social Media Management The Social division, formerly Sysomos (acquired in April 2018), offers comprehensive and integrated data solutions to drive your social strategy. Research and monitor 200+ billion social conversations with unlimited queries and no data caps, engage and publish from one platform, easily find social influencers, dig into consumer insights, and discover communities driving social conversations. Influencer Management for Marketers Scale your influencer marketing strategy by discovering and vetting the best influencers and creators for your brand from a global database of over 35 million profiles across the most popular social media networks. Streamline your campaigns, foster relationships, and manage data with a comprehensive influencer relationship management (IRM) system. Measure campaign and sales success to showcase ROI. Customized Solutions for the Enterprise The Enterprise Solutions team ensures that even the most complex deliverables are met quickly and effectively by our team of industry experts and analysts. Meltwater provides professional services and premium offerings for the world's leading brands.

Meltwater Details
Product Website
Languages Supported
German, English, French, Irish, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, Chinese (Simplified)
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Product Description

Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.

How do you position yourself against your competitors?

Meltwater is the only truly global player in media and social intelligence. We have 27,000 clients across 121 countries, and have offices in 50 cities in 27 countries.

This global presence, and the need to serve that global client base means that our source base is the largest on the market, and we provide insights on the full breadth of your media coverage, not just a portion.

Our social media listening capability comes with unlimited queries and no data limitations and is completely integrated with the traditional coverage and social management technologies. Additionally, our proprietary method to identify the most relevant journalists and influencers allows for more targeted PR pitching.

We don't charge for simultaneous access to our platform, and we don't have any hidden caps or fees throughout your subscription.


Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,254 Twitter followers
LinkedIn® Page
www.linkedin.com
2,550 employees on LinkedIn®
Description

Meltwater was founded in 2001 as the world’s first online media monitoring company. Today, we are a publicly traded, global leader in media intelligence and social analytics. We help our customers better understand, influence and engage with their stakeholders, and we are fortunate enough to work with over 30,000 corporate customers in more than 120 countries around the world.


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Overview Provided by:

Recent Meltwater Reviews

Katya B.
KB
Katya B.Enterprise (> 1000 emp.)
4.5 out of 5
"Great user experience and customer team"
The customer service team are helpful and informative. There's also a lot of courses and guides to help
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Comprehensive, intuitive, great account management"
Great interface- easy to use and get to grips with. Comprehensive insights which can be refined and personalised easily. Customer support great- al...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Social Media Management"
Meltwater allows us to be more efficient in managing our social media channels. We can effectively post, listen & monitor all in one platform. Melt...
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Meltwater Media

Meltwater Demo - Media Intelligence Search
Media Intelligence Seach
Meltwater Demo - Media Monitoring
Media Monitoring
Meltwater Demo - Social Media Management
Social Media Management
Meltwater Demo - Audience Intelligence Dashboard
Audience Intelligence Dashboard
Meltwater Demo - Earned Media Report
Earned Media Report
Meltwater Demo - Influencer Marketing
Influencer Marketing
Play Meltwater Video
Play Meltwater Video
Play Meltwater Video

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Meltwater Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MeltwaterQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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MF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

It's easy to find new influencers, and to explore.

Easy to create reports.

Easy to use

Nice customer support Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

It is not always possible to get TikTok content, even by adding it manually.

The ER that is calculated per post should be with the Engagement/Reach formula of the post * 100, they have it calculated with total followers. (or maybe add the option to visualize it this other way)

Performance seen on the platform often does not match the IG report provided by the influencers (the official report created by Meta), especially with the stories.

When an influencer has an active “hide like account” they do not read the Engagement well.

The process to connect an influencer is too much complicated, maybe you could

streamline the process Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

It gives us a useful tool to have a complete overview of the influencer profile. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I appreciate Meltwater for its integrated capabilities in PR and social media management, making it ideal for teams needing both functionalities. It allows me to monitor issues comprehensively, which is essential for staying informed and proactive. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

It provides robust social media monitoring tools, but it falls short in a few key areas. The API limitations are more noticeable compared to similar apps, which can hinder integration with other platforms. Additionally, the reporting feature lacks intuitiveness, making it challenging to extract and analyze data effectively. These aspects could benefit from improvement to enhance user experience.0 Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater offers a centralized platform for cross-departmental analytics and monitoring, aggregating data from social media, news sources, and online platforms. It enables us to gain comprehensive insights into brand reputation, competitor activities, market trends, and campaign effectiveness in one integrated solution. This facilitates informed decision-making across various departments, enhancing overall strategy and performance management. Review collected by and hosted on G2.com.

CW
Social Media and Content Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I love the daily Meltwater alerts and ease of access when social listening. Their customer support is also top tier! Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Boolean search can be difficult to master! Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

The abilty to socially listen across multiple social media platforms is super handy to have in one place! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Some features like open keyword search and quick data analysis. which provideds me with analysis and deep demographics for brands Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

The usual lags, and the pricing doesn't really provie the worth of the features. There are better audience and social intelegice tool, which i've personally worked with. The boolean queries also has limitations when compared to other giants in market Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Helping brands know their current standings and SOV (share of voice and %) Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Receiving fairly comprehensive reports of media mentions daily. I do like that support is available. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I don't like that news releases sent through the system are branded and let receivers know it's through Meltwater. I've also had trouble finding ways to properly analyze and show ROI because it's difficult to edit my larger lists and even find things like that on the platform. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

It doesn't really solve a lot of them and I find it expensive for what i get. Review collected by and hosted on G2.com.

CG
Public relations manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

The search for media contacts is really easy to use. I love being able to make multiple lists that can get really specific with the types of contacts I'm looking to reach out to. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

My company does not want to spend additional money for more social listening and media monitoring tools, so I wish these were more built in or a lower price. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

It's making it easier to find new and established journalists and putting their info in one place, rather than me having to Google them and research on my own. Review collected by and hosted on G2.com.

AW
University Content and Media Strategy Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

What I like best about Meltwater is that the product not only has many industry-leading features, but that it is future-focused, utilizing tools like AI—that are changing almost daily—to give users a huge leg up. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I am a new Meltwater client, and I am yet to run into any major issues. We found our team to be very reactive to a few bullet points we had about the newsletter function, for example. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater is helping us solve our daily and weekly reporting needs to our campus leadership. We also will rely on Meltwater to help inform our crisis management and overall social media strategies. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Adding journalists to the database is a smooth process. Pretty much everything in Meltwater is intuitive. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Outreach emails are too easy to send accidentally. I wish there was a second "are you sure you want to send this?" check and greater customizability of the email's CSS.

I also wish that there was more access to podcast contacts in the database. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Organizing media lists and finding new contacts for outreach. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I can usually get assistance 24 hours a day, regardless of the time. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Sometimes you have to go through a bot before connecting with a real person Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

I need to know who writes about the cultural intelligence industry. Meltwater provides a list of who writes what, and allows me to select a time-frame. So I can find writers who authored a piece on Hispanic consumers last week or last month. Review collected by and hosted on G2.com.

Charles Olivier W.
CW
Gestionnaire de communauté - médias sociaux
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

What I like the best about Meltater are the reporting features. I get all the data at the same place, and can share it to my team! I also like getting alerts everytime our company name is mentioned on social media or press. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

So far I wish we could also track TikTok posts for social listening. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater saves huge amount of time! Instead of doing all the tracking manually, Meltater does it for me! Review collected by and hosted on G2.com.