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Meltwater Reviews & Product Details - Page 6

Meltwater Overview

What is Meltwater?

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As the only all-in-one solution for PR and social media, more than 27,000 companies use Meltwater’s media and social intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 50 offices across six continents. Our clients can monitor media coverage across both news and social media. We track over 300,000 online news sources, have partnerships for print and broadcast monitoring, and listen to social conversations, in real-time, across Twitter, Facebook, Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs. We help our clients analyze media and social media coverage with ease, with both qualitative and quantitative metrics. Our ever expanding widget library allows clients to seamlessly create dashboards to help visualize media coverage and report on the ROI of their PR and marketing efforts. Everything is interactive and exportable, to give the context behind the numbers. Media Intelligence for PR With over 300,0000 sources and the largest library of premium content, monitor and analyze every piece of relevant media coverage from online publications, print, social media, TV and radio stations in real time. Connect with influencers and journalists and track your outreach. Social Listening & Analytics and Social Media Management The Social division, formerly Sysomos (acquired in April 2018), offers comprehensive and integrated data solutions to drive your social strategy. Research and monitor 200+ billion social conversations with unlimited queries and no data caps, engage and publish from one platform, easily find social influencers, dig into consumer insights, and discover communities driving social conversations. Influencer Management for Marketers Scale your influencer marketing strategy by discovering and vetting the best influencers and creators for your brand from a global database of over 35 million profiles across the most popular social media networks. Streamline your campaigns, foster relationships, and manage data with a comprehensive influencer relationship management (IRM) system. Measure campaign and sales success to showcase ROI. Customized Solutions for the Enterprise The Enterprise Solutions team ensures that even the most complex deliverables are met quickly and effectively by our team of industry experts and analysts. Meltwater provides professional services and premium offerings for the world's leading brands.

Meltwater Details
Product Website
Languages Supported
German, English, French, Irish, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, Chinese (Simplified)
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Product Description

Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.

How do you position yourself against your competitors?

Meltwater is the only truly global player in media and social intelligence. We have 27,000 clients across 121 countries, and have offices in 50 cities in 27 countries.

This global presence, and the need to serve that global client base means that our source base is the largest on the market, and we provide insights on the full breadth of your media coverage, not just a portion.

Our social media listening capability comes with unlimited queries and no data limitations and is completely integrated with the traditional coverage and social management technologies. Additionally, our proprietary method to identify the most relevant journalists and influencers allows for more targeted PR pitching.

We don't charge for simultaneous access to our platform, and we don't have any hidden caps or fees throughout your subscription.


Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,254 Twitter followers
LinkedIn® Page
www.linkedin.com
2,550 employees on LinkedIn®
Description

Meltwater was founded in 2001 as the world’s first online media monitoring company. Today, we are a publicly traded, global leader in media intelligence and social analytics. We help our customers better understand, influence and engage with their stakeholders, and we are fortunate enough to work with over 30,000 corporate customers in more than 120 countries around the world.


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Recent Meltwater Reviews

Katya B.
KB
Katya B.Enterprise (> 1000 emp.)
4.5 out of 5
"Great user experience and customer team"
The customer service team are helpful and informative. There's also a lot of courses and guides to help
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Comprehensive, intuitive, great account management"
Great interface- easy to use and get to grips with. Comprehensive insights which can be refined and personalised easily. Customer support great- al...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Social Media Management"
Meltwater allows us to be more efficient in managing our social media channels. We can effectively post, listen & monitor all in one platform. Melt...
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Meltwater Media

Meltwater Demo - Media Intelligence Search
Media Intelligence Seach
Meltwater Demo - Media Monitoring
Media Monitoring
Meltwater Demo - Social Media Management
Social Media Management
Meltwater Demo - Audience Intelligence Dashboard
Audience Intelligence Dashboard
Meltwater Demo - Earned Media Report
Earned Media Report
Meltwater Demo - Influencer Marketing
Influencer Marketing
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Play Meltwater Video
Play Meltwater Video

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2,220 Meltwater Reviews
4.0 out of 5
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Meltwater Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MeltwaterQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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RS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

The tool is mission critical for keeping tabs on our brand. We love the ability to track trends and keep track of what competitors are doing, and the benchmarking capabilities. The platform has so many tools, but it's the work of our account manager and her support that has taken this platform to a whole new level. We had been paying for the base platform for years, but with our account manager's help setting up searches based on our needs, we use this every day. The platform is easier to use when you use it more often, and implementation has been a breeze. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

We don't love having to pay separate for an API integration that allows our data and analytics team connect directly to the platform. The database of reporters could be a little bit more robust, but it is sufficient for our needs. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater helps us keep track of media mentions for our brand and the brands of companies we work directly with helping us provide better customer service. It allows us to track media mentions and story trends. It also allows us to track our competitors and understand what they are driving in the news. Review collected by and hosted on G2.com.

Katya B.
KB
Corporate Communications Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

The customer service team are helpful and informative. There's also a lot of courses and guides to help Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

At the start, i received too many onboarding emails that made it difficult to prioritise. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Helping us to consolidate 2 of our platforms, more cost effective and streamlined Review collected by and hosted on G2.com.

Imane W.
IW
E-reputation and social media manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

The social media dashboards are very helpful. As well as the AI search assistant. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Sometimes you can't rank the social media posts' impressions Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Media monitoring is made easier Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
CN
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I use just Klear for the Meltwater platform, but I love how user friendly it is and how much complete data I get for campaigns. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I wish more influencers had price estimates - those really help in knowing where to start with offers. I also wish I could see a history of what I paid someone or some way to track that better in Klear. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Klear helps me organize and track campaigns. I also really love Klear pay for the influencers who use that function. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Meltwater?

Meltwater has allowed us to see a holistic view on online convesations with filters allowing us to go as micro or macro as we'd like in our search. Klear is easy to use and naviagate. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

The downside of Meltwater is the limitations on which platforms it is pulled from. We lose conversations happening on TikTok and Instagram which is key for our industry. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater allows us to see conversations (postitive + negative) about brands and topics to further inform our insights while building strategies for our clients. Review collected by and hosted on G2.com.

SH
Social Media Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

All media management in one place and logically laid out. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Support videos whilst plentiful, needed to have a clear navigation for those at the onboarding / just getting started stage. I did find the right videos eventually but a real person onboarding was a much better experience. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Helping identify any consumer issues or areas for improvement with products and services. Review collected by and hosted on G2.com.

DP
Senior PR Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Very powerful media databasefor key markets - North America, UK, mainland Europe; customisable newsletter functionality; ability to code own press release templates Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Pricing is definitely at the upper-end of the scale, media database not good when it comes to Asian markets. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Finding journalists in key areas to target; ease of distribution and segmentation for press releases and readership; analytics of media performance Review collected by and hosted on G2.com.

MA
PR &amp; COMMUNICATIONS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Meltwater?

In a tool that allows to understand and measure influencer marketing in an excellent way. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

That sometimes the service is down, causing work to be delayed. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

To manage and measure all my influencer marketing campaigns, having a clearer and broader vision. Review collected by and hosted on G2.com.

Kara M.
KM
Global Marketing Communications Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I like that we are able to set up custom news alerts, sent right to our inboxes. It's nice to have the ability to send pitches to journalists, send press releases and schedule social media posts all within the same platform. The support of the Meltwater team has been fantastic - anytime anyone has issues on our team, the Meltwater team has been quick to respond! Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

While I like the ability to schedule social media posts to various platforms all within the same account, we do run into issues with some of the functionality from time to time. It usually resolves itself, but when I need to schedule something quickly, it can pose issues. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater gives us access to thousands of journalists who are looking for stories and may be interested in writing about our solutions. We also use Meltwater to manage our social media scheduling of content. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I find Meltwater to be a great tool for media monitoring and analytics. Its comprehensive coverage and detailed insights help us stay informed about industry trends and track our brand's presence across various media channels. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I am concerned that Meltwater may be moving in a direction that focuses more on business-to-customer (B2C) solutions, whereas our business model is strictly business-to-business (B2B). Additionally, we are not comfortable with having our company name prominently featured or in the spotlight too much, so tools that are trending towards influencer finders, etc, aren't within our perview. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater has been instrumental in addressing several key challenges for us:

Media Monitoring and Analysis: Meltwater keeps us on top of our brand's presence across various channels, allowing us to stay informed about industry trends and quickly respond to any potential issues.

Crisis Management: Real-time media monitoring helps us identify and address any negative publicity swiftly, protecting our brand's reputation.

Additionally, the twice-daily news recap provided by Meltwater is indispensable for keeping us updated and ensuring we never miss critical information. These features have significantly improved our ability to stay ahead in the industry, enhance our strategic planning, and maintain a strong brand presence. Review collected by and hosted on G2.com.