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Meltwater Reviews & Product Details - Page 3

Meltwater Overview

What is Meltwater?

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As the only all-in-one solution for PR and social media, more than 27,000 companies use Meltwater’s media and social intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 50 offices across six continents. Our clients can monitor media coverage across both news and social media. We track over 300,000 online news sources, have partnerships for print and broadcast monitoring, and listen to social conversations, in real-time, across Twitter, Facebook, Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs. We help our clients analyze media and social media coverage with ease, with both qualitative and quantitative metrics. Our ever expanding widget library allows clients to seamlessly create dashboards to help visualize media coverage and report on the ROI of their PR and marketing efforts. Everything is interactive and exportable, to give the context behind the numbers. Media Intelligence for PR With over 300,0000 sources and the largest library of premium content, monitor and analyze every piece of relevant media coverage from online publications, print, social media, TV and radio stations in real time. Connect with influencers and journalists and track your outreach. Social Listening & Analytics and Social Media Management The Social division, formerly Sysomos (acquired in April 2018), offers comprehensive and integrated data solutions to drive your social strategy. Research and monitor 200+ billion social conversations with unlimited queries and no data caps, engage and publish from one platform, easily find social influencers, dig into consumer insights, and discover communities driving social conversations. Influencer Management for Marketers Scale your influencer marketing strategy by discovering and vetting the best influencers and creators for your brand from a global database of over 35 million profiles across the most popular social media networks. Streamline your campaigns, foster relationships, and manage data with a comprehensive influencer relationship management (IRM) system. Measure campaign and sales success to showcase ROI. Customized Solutions for the Enterprise The Enterprise Solutions team ensures that even the most complex deliverables are met quickly and effectively by our team of industry experts and analysts. Meltwater provides professional services and premium offerings for the world's leading brands.

Meltwater Details
Product Website
Languages Supported
German, English, French, Irish, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, Chinese (Simplified)
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Product Description

Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.

How do you position yourself against your competitors?

Meltwater is the only truly global player in media and social intelligence. We have 27,000 clients across 121 countries, and have offices in 50 cities in 27 countries.

This global presence, and the need to serve that global client base means that our source base is the largest on the market, and we provide insights on the full breadth of your media coverage, not just a portion.

Our social media listening capability comes with unlimited queries and no data limitations and is completely integrated with the traditional coverage and social management technologies. Additionally, our proprietary method to identify the most relevant journalists and influencers allows for more targeted PR pitching.

We don't charge for simultaneous access to our platform, and we don't have any hidden caps or fees throughout your subscription.


Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,254 Twitter followers
LinkedIn® Page
www.linkedin.com
2,550 employees on LinkedIn®
Description

Meltwater was founded in 2001 as the world’s first online media monitoring company. Today, we are a publicly traded, global leader in media intelligence and social analytics. We help our customers better understand, influence and engage with their stakeholders, and we are fortunate enough to work with over 30,000 corporate customers in more than 120 countries around the world.


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Recent Meltwater Reviews

Katya B.
KB
Katya B.Enterprise (> 1000 emp.)
4.5 out of 5
"Great user experience and customer team"
The customer service team are helpful and informative. There's also a lot of courses and guides to help
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Comprehensive, intuitive, great account management"
Great interface- easy to use and get to grips with. Comprehensive insights which can be refined and personalised easily. Customer support great- al...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Social Media Management"
Meltwater allows us to be more efficient in managing our social media channels. We can effectively post, listen & monitor all in one platform. Melt...
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Meltwater Media

Meltwater Demo - Media Intelligence Search
Media Intelligence Seach
Meltwater Demo - Media Monitoring
Media Monitoring
Meltwater Demo - Social Media Management
Social Media Management
Meltwater Demo - Audience Intelligence Dashboard
Audience Intelligence Dashboard
Meltwater Demo - Earned Media Report
Earned Media Report
Meltwater Demo - Influencer Marketing
Influencer Marketing
Play Meltwater Video
Play Meltwater Video
Play Meltwater Video

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2,220 Meltwater Reviews
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Meltwater Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MeltwaterQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
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Verified User in Hospitality
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Prior to Meltwater, my team relied on Google Alerts and manual searches to monitor for our hard-earned media coverage. Ultimately, it got the job done, but it was tedious, time consuming and I knew we were leaving placements on the table. Meltwater totally changed that for us. Now, we have 24/7 monitoring of our keywords - as well as important industry terms that we rarely had realtime visibility into. AND that's just the monitoring part of Meltwater. Our merchandising and reporting has completely evolved (much more professional!) now that we have access to Reports and Newsletters - both of which are curated for us, saving us valuable time.

Beyond the actual service: Our account team is incredibly knowledgable, helpful and responsive. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

There are so many capabilities that at first, it felt overwhelming ... but with the help of our account team, we've quickly been able to master the resources most important to us, Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Previously, our media monitoring was entirely manual. Now, it's turnkey. Review collected by and hosted on G2.com.

Jill O.
JO
Communications and Brand Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

The feature/product we use most is Meltwater Engage. It has been paramount in our social media content calendar, scheduling, and monitoring inquiries. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

We do experience glitches with Meltwater a little more frequently than I would like, but that being said, their chat/customer support team is incredible. So, any time there is a slight issue, you do have access to timely customer support to fix it. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Bringing together content for various platforms into one scheduling tool is hugely beneficial. I can't imagine having to jump back and forth between platforms to individually schedule content. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Meltwater?

Meltwater has been helped a great deal for us, be it usi in social listening or orm or caompaign management. its features are amazing and gives data realt time manner, which lacks in most of the industry tools not a days. We are a marketing agency which specialized in ORM and Social Listening Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

the only thing is number of lgoins should be high given that the package is good amout, more than three logins and tools log outs automcatically Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Our cliets ususally require competiton tracking and industry tracking, meltwater helps us to gather l the data in a single place for us to analyse. We use for influcencer data, tracking real time data and insights about industry and brands. Also for response management Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

It's incredibly helpful to have a one-stop-shop for monitoring brand coverage (and being able to filter by coverage type!), setting up press release wires, and media list building all in one tool. I use meltwater virtually every day in my role and in many ways it blows other PR tools out of the water. It's easy to navigate and customer support is always on deck to help with any roadblocks. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

The only things I would change are the limitations - you can only download so many contacts per month, and adding more than 500 contacts to a given media list is tedious since you have to add them in batches, which can be difficult given the limitations of the search function. As someone who likes to build large, comprehensive media lists for cross-referencing, this can be a struggle. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater is my go-to for anything to do with broadcast coverage - not only does it catch broadcast mentions that other platforms miss, but it gives me a look at the impact of that coverage through reach and social echo metrics that I can share with my team. Review collected by and hosted on G2.com.

Gaelle C.
GC
Digital Communications Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I use MeltWater on a daily basis for digital and media monitoring, at global level. Once the requests are set up, I receive emails every morning, it's really user friendly. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

It could look more user friendly than it looks now Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater aggregates all mentions of our brand for quick and efficient daily monitoring. I save an incredible amount of time every day in research. I also save a lot of time on reporting. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Meltwater has a wide range of tools for media monitoring and competitor analysis. It's been very useful to me as a resource in my industry and to help me keep on top of public perceptions. The platform also offers excellent webinars, providing lots of tips and recent trends in the industry. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

There is such a flurry of features that it can be hard to differentiate between different navigation views, search types, pages, etc. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater puts everything I'm trying to track in one place, which makes it easier to generate reports and stay on top of all our media mentions. Review collected by and hosted on G2.com.

Verified User in Government Relations
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

The tracking of chatters about the brand/topics/hashtags that would be useful to know in terms of brand perception from the public and what topics are highly mentioned, and the measure of stats under Engage. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

-Boost function on the platform does not seem to help. Still need to go to native platform to adjust campaign settings before able to boost the post. Counter productive process for boost on the Meltwater platform.

-Some missing stats on Measure - i.e. average reach, average min. viewed, followers gained per post. Hopefully, MW is able to track paid performance for platforms like Instagram, LinkedIn and Youtube too, not just for Facebook, and to include stats such as CPM, cost per click, etc.

-Can possibly include a local benchmark feature to add in our dashboard under Measure for our reference - i.e. benchmark for average min. viewed locally or to define what is good engagement rate for each platform, etc. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Social Media Analytics, Listening and Management Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
AT
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I appreciate the platform because it compiles all the necessary tools to manage the process before, during, and especially after working on a PR campaign or even a new product launch in the market. I like that they not only have all the solutions for clients but also keep them updated, staying abreast of the latest trends and technologies. The feeling is one of security in decision-making and data gathering. The support and internal team are always quick and focused on finding solutions, very attentive. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

That the licenses are not flexible when it comes to acquiring exactly what the client needs, meaning that when more functions are required, one has to pay more and ends up acquiring additional tools in the license that are not necessary. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

In our company, we did not had any analytical resources, so we can say that the tool solved all our problems. Today, we can analyze and measure campaigns, and gather all the necessary information about them and others, especially regarding the competition. Review collected by and hosted on G2.com.

Ashley S.
AS
Admissions Counselor
Higher Education
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Meltwater's inclusion of free training and help through Meltwater Academy and mCommunity were crucial elements in my success in my new position. Not a lot of similar products include on-boarding and training like this, so it was very easy to learn and start building the day to day searches and reports I needed. As the most frequent user of Meltwater on our team, there were a few times where I needed the assistance of a Meltwater rep and I found that the customer support was extremely helpful, timely, and often above and beyond. One time the rep replicated my report in a newer format that was easier to implement in my weekly workflow. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Unfortunately most of Meltwater's features go beyond what we need for our smaller organization. We do not use Meltwater for our social media listening, so those features go unused. As a smaller organization that is not consumer facing, our media monitoring needs are a bit different, and we have found that Meltwater's growth, while fantastic, is outpacing us. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater is helping us get a sense of our media mentions and allowing us to report back to our leadership in a way that is visual and palatable. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I really appreciate that the platform brings everything I need together in one place, making it easy to avoid juggling multiple platforms. It's great that I can analyze and schedule social media posts, as well as receive detailed reports on our performance. Plus, the monitoring feed is a real time-saver when I'm looking for mentions of our organization. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

It can be a bit challenging to get used to the platform, and it might feel a little confusing at first. Overall, the product works quite well. That said, there are times when the scheduling feature for social media might experience some technical hiccups and could benefit from a little review now and then. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

I appreciate that they continually adjust the features and consistently update the platform. It's great that they keep pace with the updates on social media, which is really beneficial. Occasionally, there are some issues with social media, but I've noticed that they work to resolve them over time. Review collected by and hosted on G2.com.