Meltwater Reviews & Product Details

Meltwater has been super easy to use. It's very user-friendly and quick to find what feature I'm looking to use. I use it almost every day for marketing and communications purposes; it's helped with my day-to-day work. I really like the scheduling feature on Meltwater, which allows you to plan ahead and choose the ideal time to post based on the activity on your page. Marketing is all about getting the most eyes on your post, so that feature is great, and Meltwater really helps with that. Review collected by and hosted on G2.com.

I would like to see even more analytics options and deeper integrations with the current partners. Review collected by and hosted on G2.com.

Meltwater has helped us immensley in creating daily media round ups for our company. It's super simple to create the searches and find daily relevant news based on key words to keep up to date on the industry and how far our reach of in media goes. We also use it to create monthly social media reports and can easily see who our audience it and what content is perfoming the best. Our representive at Meltwater is super helpful any time we have questions. Review collected by and hosted on G2.com.

There's a bit of a learning curve in finding where everything is. Such as the social media analytics being in a seperate place to other analytics. Review collected by and hosted on G2.com.

Meltwater's daily digests and robust reporting dashboards make it easy to see exactly what I need! Each morning I start my day reading through the daily digest to see if there are any customer support fires to put out. When you have nearly 400 shop locations, Meltwater makes it easy to tap in and address concerns and praise. Review collected by and hosted on G2.com.

Meltwater is an expensive tool, but when budgeted for, it has driven results for our immediate team and owners. There is an abundance of features which is helpful, but can make it difficult to know where to begin looking and clicking for an answer. Review collected by and hosted on G2.com.

I love how Meltwater Radarly provides a comprehensive overview of social media trends. It enables me to track current and past conversations about our product offering in real-time, which is crucial for understanding player sentiment and preferences. Sentiment analysis and real-time alerts keep me in the loop even when I don't have time for a deep dive Review collected by and hosted on G2.com.

Although the interface is user-friendly, there is still a learning curve to fully utilize all the advanced features. It can take some time to get accustomed to the various tools and functionalities available. But it is worth the investment. Review collected by and hosted on G2.com.

Meltwater has been supporting us for several years on two main points: alerting and influencer marketing. The configuration of searches is facilitated with teams that are attentive and very proactive, allowing us to regularly update terms and track daily outcomes thanks to reports, and even live on the hottest topics with Slack integration! Regarding influence, the tool is very fast and allows us to scrutinize each account before collaborations to ensure the right choice is made, before seeing statistics rise in real-time to best follow the strategy! Finally, the courses offered by Meltwater also allow for improvement on certain points and to validate acquired skills with a certification! Review collected by and hosted on G2.com.

I don't see any major drawbacks to using Meltwater except for the presentation of the data. There is so much data collected that the dashboards can sometimes be complex and it can be difficult to find the key information. Nevertheless, the user interface of the tool remains good and it's better to be in this position and have too much information than not enough! In any case, this doesn't prevent us from using the tool daily! Review collected by and hosted on G2.com.

I like how easy it is to use. We use Engage daily for our work and have been able to keep better track of our communications content and key metrics. The Meltwater team is also supportive and has quickly helped solve any challenge we've had and trained us on anything we'd like to learn about their platforms. Review collected by and hosted on G2.com.

I often struggle with using the Engage app. It is inconvenient to have to type in my login information every time I try to use it. It's a small step but I don't have to do this with most other apps. Additionally, the app sometimes doesn't load the posts that I've drafted in the online version. I would love to use the app more, but it's not as easy to edit and reschedule posts. Review collected by and hosted on G2.com.

It's incredibly user intuitive, moreso than its competitors that I have had exeprience utilizing in the past. The data it puts out is reliable and readable in the various visualizations it has available. We are able to onboard people quickly, and have had minimal issues switching from our previous social listening platform to this one. Review collected by and hosted on G2.com.

Compared to other social listening software platforms, Meltwater does not have the same amount of historical data available (1 year of social media data vs. 5, 10, 15 years) - this has caused some issues in our analyses, as it would be preferable to have more context around the trends. Additionally, there is not as much personalization to the visualizations as we have found in other platforms - the charts cannot be segmented/subsegemented to the same level of detail. This isn't a deal breaker, per say, it just makes things a bit more bulky. Review collected by and hosted on G2.com.

The ability to create custom bios to filter specifically for certain audiences is incredibly useful - for my company projects, we need the ability to tailor by specific audiences. Creating audiense reports is also really useful and helps create a solid picture of the audience. Review collected by and hosted on G2.com.

Despite refining and editing filters, often content from the wrong audience, country or source often still appear in analyses which can skew the results. Need better filtering of X results in particular as this can get cluttered Review collected by and hosted on G2.com.

Meltwater provides us with invaluable data and insights. With the Explore function, we can monitor online conversations about our organization and related areas, while also comparing those discussions to competitor activity and analyzing trends over different time periods. My favorite feature, however, is the "best time to post" recommendations within the Engage function. By analyzing our audience’s activity and peak online times, Meltwater suggests optimal posting times, significantly boosting our engagement across all social media platforms. Review collected by and hosted on G2.com.

There’s nothing I dislike about Meltwater. However, I do wish platforms like LinkedIn, Instagram, and Facebook had less restrictive privacy regulations, as accessing more data would be incredibly useful for our research and insights - but that's a social platform issue, not a Meltwater issue. Review collected by and hosted on G2.com.

I've been using Meltwater for our social media management and social listening, and it has completely transformed the way we approach digital marketing. The platform's user-friendly interface allows me to effortlessly schedule and publish content across multiple channels, while also providing real-time insights into how our brand is performing. I especially love the social listening features, which let me track brand mentions, monitor competitor activity, and understand audience sentiment, all in one place. The ability to quickly assess trends and adjust our strategy has made a huge difference in our approach.

What stands out the most is the exceptional customer service. Anytime I have a question or run into an issue, the Meltwater team is quick to respond and always offers thoughtful, helpful solutions. Their support has helped me maximize the platform’s potential and stay ahead of the curve with our social media strategy. Meltwater has truly simplified and enhanced our social media management, and I can't imagine working without it! Review collected by and hosted on G2.com.

One aspect of Meltwater that I find a bit frustrating is the "Every Mention" tag. Whenever I post something on social media and mention my company, I receive an alert about my own post. While I understand the value of tracking mentions, it would be much more useful to only receive alerts about mentions made by others, rather than my own content. The current setup can make it difficult to differentiate between organic mentions from customers, followers, or the media, and my own posts. It would be great if Meltwater could offer a way to filter out alerts for self-mentions, allowing me to focus on external engagement and relevant conversations around my brand. Review collected by and hosted on G2.com.