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Meltwater Reviews & Product Details

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Meltwater?

I love Meltwater because you can customize and format what you want to send to publications. It’s eacy to create a list of contact and the “search” feature is amazing! You can look for bloggers in a specific area, writing about a specific thing- or you can look for a regional reporter. The options are endless! Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I don’t like that you can’t have a “smart sending option”. If you use Meltwater a lot, it’s hard to remember who is part of which contact list so sometimes you can add the same contact to multiple lists. Then you find yourself send multiple pitches to the same contact in a short period of time. Smart sending would allow there to be a 16 hr gap where the same person can’t recieve an email from you within 16 hrs of each other. Review collected by and hosted on G2.com.

Recommendations to others considering Meltwater:

Learn how to utilize ALL of the features. You will definitely get your money’s worth! Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

A major benefit is that you can upload your own contact list into Meltwater. This allows you to track how responsive your pitch was. You can see the open rate and the links that were clicked. Review collected by and hosted on G2.com.

Meltwater Overview

What is Meltwater?

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As the only all-in-one solution for PR and social media, more than 27,000 companies use Meltwater’s media and social intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 50 offices across six continents. Our clients can monitor media coverage across both news and social media. We track over 300,000 online news sources, have partnerships for print and broadcast monitoring, and listen to social conversations, in real-time, across Twitter, Facebook, Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs. We help our clients analyze media and social media coverage with ease, with both qualitative and quantitative metrics. Our ever expanding widget library allows clients to seamlessly create dashboards to help visualize media coverage and report on the ROI of their PR and marketing efforts. Everything is interactive and exportable, to give the context behind the numbers. Media Intelligence for PR With over 300,0000 sources and the largest library of premium content, monitor and analyze every piece of relevant media coverage from online publications, print, social media, TV and radio stations in real time. Connect with influencers and journalists and track your outreach. Social Listening & Analytics and Social Media Management The Social division, formerly Sysomos (acquired in April 2018), offers comprehensive and integrated data solutions to drive your social strategy. Research and monitor 200+ billion social conversations with unlimited queries and no data caps, engage and publish from one platform, easily find social influencers, dig into consumer insights, and discover communities driving social conversations. Influencer Management for Marketers Scale your influencer marketing strategy by discovering and vetting the best influencers and creators for your brand from a global database of over 35 million profiles across the most popular social media networks. Streamline your campaigns, foster relationships, and manage data with a comprehensive influencer relationship management (IRM) system. Measure campaign and sales success to showcase ROI. Customized Solutions for the Enterprise The Enterprise Solutions team ensures that even the most complex deliverables are met quickly and effectively by our team of industry experts and analysts. Meltwater provides professional services and premium offerings for the world's leading brands.

Meltwater Details
Product Website
Languages Supported
German, English, French, Irish, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, Chinese (Simplified)
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Product Description

Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.

How do you position yourself against your competitors?

Meltwater is the only truly global player in media and social intelligence. We have 27,000 clients across 121 countries, and have offices in 50 cities in 27 countries.

This global presence, and the need to serve that global client base means that our source base is the largest on the market, and we provide insights on the full breadth of your media coverage, not just a portion.

Our social media listening capability comes with unlimited queries and no data limitations and is completely integrated with the traditional coverage and social management technologies. Additionally, our proprietary method to identify the most relevant journalists and influencers allows for more targeted PR pitching.

We don't charge for simultaneous access to our platform, and we don't have any hidden caps or fees throughout your subscription.


Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,254 Twitter followers
LinkedIn® Page
www.linkedin.com
2,550 employees on LinkedIn®
Description

Meltwater was founded in 2001 as the world’s first online media monitoring company. Today, we are a publicly traded, global leader in media intelligence and social analytics. We help our customers better understand, influence and engage with their stakeholders, and we are fortunate enough to work with over 30,000 corporate customers in more than 120 countries around the world.


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Recent Meltwater Reviews

Katya B.
KB
Katya B.Enterprise (> 1000 emp.)
4.5 out of 5
"Great user experience and customer team"
The customer service team are helpful and informative. There's also a lot of courses and guides to help
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Comprehensive, intuitive, great account management"
Great interface- easy to use and get to grips with. Comprehensive insights which can be refined and personalised easily. Customer support great- al...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Social Media Management"
Meltwater allows us to be more efficient in managing our social media channels. We can effectively post, listen & monitor all in one platform. Melt...
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Meltwater Media

Meltwater Demo - Media Intelligence Search
Media Intelligence Seach
Meltwater Demo - Media Monitoring
Media Monitoring
Meltwater Demo - Social Media Management
Social Media Management
Meltwater Demo - Audience Intelligence Dashboard
Audience Intelligence Dashboard
Meltwater Demo - Earned Media Report
Earned Media Report
Meltwater Demo - Influencer Marketing
Influencer Marketing
Play Meltwater Video
Play Meltwater Video
Play Meltwater Video

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Video Reviews

2,219 out of 2,220 Total Reviews for Meltwater

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2,219 out of 2,220 Total Reviews for Meltwater
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2,219 out of 2,220 Total Reviews for Meltwater
4.0 out of 5

Meltwater Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for MeltwaterQuestion

Time to Implement
<1 day
>12 months
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48+ months
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DP
Marketing Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Meltwater’s clean and intuitive interface makes it easy to navigate and quickly access specific sections of the platform. Creating searches is also easier compared to other platforms like Cision and Sprout Social, which makes tracking media coverage feel more straightforward and less time-consuming. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

One of the main challenges with Meltwater is the learning curve, it takes some time to get familiar with all the features and how to use them effectively. The labelling of certain sections can also be a bit confusing, especially if you’re not using the platform regularly. It’s easy to forget where specific tools or functions are located, which can slow things down when trying to navigate the system. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater helps me monitor conversations around specific topics, allowing me to track multiple searches and identify any interesting or concerning social media news, media releases, or online discussions. This enables me to quickly flag key insights to internal leaders, ensuring they stay informed and can respond when needed.

I also use the newsletter feature to compile and share a high-level summary of relevant social media conversations. This provides leadership with a clear overview of what’s happening online, helping them stay connected to public discussions affecting our organization. Review collected by and hosted on G2.com.

Jillian G.
JG
Digital Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Meltwater has been super easy to use. It's very user-friendly and quick to find what feature I'm looking to use. I use it almost every day for marketing and communications purposes; it's helped with my day-to-day work. I really like the scheduling feature on Meltwater, which allows you to plan ahead and choose the ideal time to post based on the activity on your page. Marketing is all about getting the most eyes on your post, so that feature is great, and Meltwater really helps with that. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I would like to see even more analytics options and deeper integrations with the current partners. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater helps the multiple teams in the marketing, communications, media, and customer service departments work together since we can now find everything in one place. With so many teams working in marketing and communications efforts, it quickly becomes complicated. We now don't need to worry about task tracking and duplicating work since we can see what's being worked on and what's been done in real time on Meltwater. It has made us much more efficient and saved us a lot of time as a team. Review collected by and hosted on G2.com.

KM
Communications Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

Meltwater has helped us immensley in creating daily media round ups for our company. It's super simple to create the searches and find daily relevant news based on key words to keep up to date on the industry and how far our reach of in media goes. We also use it to create monthly social media reports and can easily see who our audience it and what content is perfoming the best. Our representive at Meltwater is super helpful any time we have questions. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

There's a bit of a learning curve in finding where everything is. Such as the social media analytics being in a seperate place to other analytics. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Because our company covers country-wide it can be tough to find what media outlets are talking about us or relevant issues to our members. Meltwater makes it super easy to find all those articles based on keywords and we can keep up to date on what's happening in the industry. Review collected by and hosted on G2.com.

JS
Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Meltwater?

Meltwater's daily digests and robust reporting dashboards make it easy to see exactly what I need! Each morning I start my day reading through the daily digest to see if there are any customer support fires to put out. When you have nearly 400 shop locations, Meltwater makes it easy to tap in and address concerns and praise. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Meltwater is an expensive tool, but when budgeted for, it has driven results for our immediate team and owners. There is an abundance of features which is helpful, but can make it difficult to know where to begin looking and clicking for an answer. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater allows our team to better capture what customers are saying about our shops online. Most recently, I have been using Meltwater to verify PR analytics. Our previous platform for PR analytics was often inaccurate and Meltwater has given me the confidence to share my findings both internally and externally.

We work with quite a few agencies and no one does customer service like Meltwater's! Review collected by and hosted on G2.com.

Troy W.
TW
Senior Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I love how Meltwater Radarly provides a comprehensive overview of social media trends. It enables me to track current and past conversations about our product offering in real-time, which is crucial for understanding player sentiment and preferences. Sentiment analysis and real-time alerts keep me in the loop even when I don't have time for a deep dive Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Although the interface is user-friendly, there is still a learning curve to fully utilize all the advanced features. It can take some time to get accustomed to the various tools and functionalities available. But it is worth the investment. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

We use listening and real-time alert tools to monitor sentiment around our various product offers. We can see sudden changes in sentiment and also gain insights into product reception, bugs and live issues, and a further metric to compliment our conversion numbers. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Meltwater?

Meltwater is a great tool for managing all social media accounts. The overall interface is easy to use, which make scheduling posts very quick. The comment management system is great too, since you can have all your accounts pulled up into one spot, and filter out certain types of messages, ex: Direct Messages, so you can react and reply to all the other ones first. Overall, love how simple and easy it is to use. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

The only thing I dislike about Meltwater is that it can be pretty laggy sometimes, especially when you're managing a larger number of accounts at the same time. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Some of the problems that Meltwater has solved for me is saving me a good amount of time when scheduling social media posts for the week. That way I don't have to manually go through and fill out all the information seperately for each post, and I can put it all into one spot for every single account I have. This just helps me plan content and focus on other things I need to get done. Review collected by and hosted on G2.com.

Jean-Baptiste C.
JC
Community Manager
Leisure, Travel & Tourism
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI
What do you like best about Meltwater?

Meltwater has been supporting us for several years on two main points: alerting and influencer marketing. The configuration of searches is facilitated with teams that are attentive and very proactive, allowing us to regularly update terms and track daily outcomes thanks to reports, and even live on the hottest topics with Slack integration! Regarding influence, the tool is very fast and allows us to scrutinize each account before collaborations to ensure the right choice is made, before seeing statistics rise in real-time to best follow the strategy! Finally, the courses offered by Meltwater also allow for improvement on certain points and to validate acquired skills with a certification! Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I don't see any major drawbacks to using Meltwater except for the presentation of the data. There is so much data collected that the dashboards can sometimes be complex and it can be difficult to find the key information. Nevertheless, the user interface of the tool remains good and it's better to be in this position and have too much information than not enough! In any case, this doesn't prevent us from using the tool daily! Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater helps us reference the different impacts we can have on various topics, allows us to stay active on monitoring hot topics, and especially allows us to have relevant data before and after each influence campaign to help us validate our choices and measure the impact of such an operation afterwards. Review collected by and hosted on G2.com.

EV
Manager, Communications &amp; Programs
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I like how easy it is to use. We use Engage daily for our work and have been able to keep better track of our communications content and key metrics. The Meltwater team is also supportive and has quickly helped solve any challenge we've had and trained us on anything we'd like to learn about their platforms. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I often struggle with using the Engage app. It is inconvenient to have to type in my login information every time I try to use it. It's a small step but I don't have to do this with most other apps. Additionally, the app sometimes doesn't load the posts that I've drafted in the online version. I would love to use the app more, but it's not as easy to edit and reschedule posts. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

It's solving our problem of having a collective place for general media management, like social media, press marketing and media monitoring. It helps our organization keep track of the qualitative reach of our communications. Engage makes it easy to post on multiple social platforms and keep track of what content has been shared, a huge benefit for transitions, which often happens in nonprofits and associations. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

I like how easy it is to get news about our College in an easy to read feed. Once the filters are set up, we can view most of the news that involves our faculty and students. We are able to share this information with them and they are always excited about the coverage that their research is getting. This is much easier than trying to do a browser search to find what I am looking for. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

I wish it was a little easier to create the filters ourselves and wasn't so complicated where we needed to reach out to staff to get these set up with departments and center as us. I wish it was easier to set up newsletters with outside of meltwater users. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater is automatically finding our media hits and filtering out ones that don't involve our college, which is super helpful. It helps save us time of not having to do constant browser searching. Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Meltwater?

It's incredibly user intuitive, moreso than its competitors that I have had exeprience utilizing in the past. The data it puts out is reliable and readable in the various visualizations it has available. We are able to onboard people quickly, and have had minimal issues switching from our previous social listening platform to this one. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Compared to other social listening software platforms, Meltwater does not have the same amount of historical data available (1 year of social media data vs. 5, 10, 15 years) - this has caused some issues in our analyses, as it would be preferable to have more context around the trends. Additionally, there is not as much personalization to the visualizations as we have found in other platforms - the charts cannot be segmented/subsegemented to the same level of detail. This isn't a deal breaker, per say, it just makes things a bit more bulky. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

We are able to provide our clients with reliable and gripping visualizations and data on what is currently shaping their company and the wider market on social media. This can add fantastic insight into cases that rely heavily on consumer trends. Review collected by and hosted on G2.com.