MediaMath T1 is extremely useful for organising audiences for deep learnings and activation. We can build and analyse bespoke audiences and seamlessly activate them within the DSP to give a full funnel omnichannel approach. Review collected by and hosted on G2.com.
The user interface has long since been less than intuitive and it can often be frustrating for traders to set up a campaign. A specific example could be the click and drag function within contextual marketing tab, and the inability to activate the campaign if certain "Exclude" or "safe from" IAS segments are not activated. The wording within these are very difficult to see and a data callout is needed (be better if it wasn't) Review collected by and hosted on G2.com.
Video Reviews
Great UX
123 out of 124 Total Reviews for MediaMath by Infillion
Overall Review Sentiment for MediaMath by Infillion
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Competitive cost per click and CPMs across high quality publishers. Review collected by and hosted on G2.com.
Platform is still improving from a few glitches and limited inventory supply, but these seem to just be temporary obstacles. Review collected by and hosted on G2.com.
It gives you the possibility to work on campaigns related with categories which are not available in the other "big" DSPs and has a great customer support. Review collected by and hosted on G2.com.
I don't have something in mind for the moment. Review collected by and hosted on G2.com.
Its ease, practicality, and extensive catalog of 3rd party data, as well as the ease of connecting with 1st party data and different data sources that allow for enhancing campaigns. Review collected by and hosted on G2.com.
The online support, although optimal in timing, sends the manual that one has already seen and does not obtain on some occasions an instruction or guide that solves a problem. Review collected by and hosted on G2.com.
The support from their publishing team has helped us reach out to new publishers and create new PMP deals, as well as supported us in connecting with platforms such as Twitch or Spotify for instance. Review collected by and hosted on G2.com.
Their UI / UX. The platform's UI still looks very old (in 2022) and doesn't age well. Their reporting section isn't very intuitive and can also be frustrating to use, even after using it for a while. Review collected by and hosted on G2.com.
MediaMath has helped us to scale our programmatic campaigns with an easy-to-use interphase and vast options of bidding strategies.
We have used it to expand the reach on our campaigns with outstanding results with low CPAs and with premium inventory available on the platform at very competitive CPMs. Review collected by and hosted on G2.com.
The DSP is very easy to use, and their available ad exchanges, as well as data integrations options, are quite complete.
Also, their team is very competent and knowledgeable about their product and the industry as a whole. Review collected by and hosted on G2.com.
Provides easy access to a wide variety of buying pools. Allows advertisers to bring in their own offline/digital/partner audiences for retargeting, look-a-like modeling, or suppression. Review collected by and hosted on G2.com.
Can get a little expensive. Doesn't have access to certain PMPs Review collected by and hosted on G2.com.
Simple to navigate around the tool. The left hand bar makes it easy to filter through campaigns, audiences and reporting. Review collected by and hosted on G2.com.
Would be good to be able to group campaigns and strategies and see an overall campaign performance regardless of whether done via PMP or if set up as a separate campaign. This would help to make the campaign page cleaner and easier to locate and interpret results Review collected by and hosted on G2.com.
The most interesting features on my opinion are those about insights and data, including qubole features Review collected by and hosted on G2.com.
Poor possibilities of targeting. According to the geo your campaign may not serve even if you put no restrictive tageting on it Review collected by and hosted on G2.com.
