MediaMath by Infillion Features
What are the features of MediaMath by Infillion?
Channel Functionality
- Display Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Frequency Capping
- Budget Pacing
- Creative Optimization
Targeting
- Targeting
- Retargeting
- Geo-Targeting
Platform
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
Top Rated MediaMath by Infillion Alternatives
MediaMath by Infillion Categories on G2
Filter for Features
Channel Functionality
Display Functionality | Overall product functionality for display advertising. This feature was mentioned in 78 MediaMath by Infillion reviews. | 82% (Based on 78 reviews) |
Video Functionality
Video Functionality | As reported in 37 MediaMath by Infillion reviews. Overall product functionality for video advertising. | 73% (Based on 37 reviews) |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. This feature was mentioned in 43 MediaMath by Infillion reviews. | 73% (Based on 43 reviews) |
Campaign Management
Campaign Dashboard | Based on 91 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface. | 79% (Based on 91 reviews) | |
Campaign Optimization | Based on 93 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized. | 78% (Based on 93 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 81 MediaMath by Infillion reviews. | 81% (Based on 81 reviews) | |
Bulk Editing | Based on 81 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 67% (Based on 81 reviews) | |
Batch Uploading | Based on 75 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 70% (Based on 75 reviews) | |
Brand Safety | Based on 73 MediaMath by Infillion reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 76% (Based on 73 reviews) | |
Fraud Protection | As reported in 72 MediaMath by Infillion reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 72% (Based on 72 reviews) | |
Frequency Capping | As reported in 81 MediaMath by Infillion reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 80% (Based on 81 reviews) | |
Budget Pacing | Based on 92 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 79% (Based on 92 reviews) | |
Creative Optimization | Based on 81 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns. | 73% (Based on 81 reviews) | |
Rich Media Capabilties | Based on 62 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction. | 70% (Based on 62 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 24 reviewers of MediaMath by Infillion have provided feedback on this feature. | 74% (Based on 24 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 25 MediaMath by Infillion reviews. | 71% (Based on 25 reviews) |
Targeting
Targeting | Based on 93 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables. | 82% (Based on 93 reviews) | |
Retargeting | Based on 89 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates. | 85% (Based on 89 reviews) | |
Geo-Targeting | Based on 88 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 81% (Based on 88 reviews) | |
Contextual Targeting | Based on 74 MediaMath by Infillion reviews. Able to match the marketer's ad with specific content on a site or page. | 79% (Based on 74 reviews) |
Mobile
Mobile Tracking | As reported in 40 MediaMath by Infillion reviews. Able to track consumers on their mobile devices where cookies do not apply. | 71% (Based on 40 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 24 reviewers of MediaMath by Infillion have provided feedback on this feature. | 74% (Based on 24 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 25 MediaMath by Infillion reviews. | 71% (Based on 25 reviews) |
Demand Side Platforms
Machine Learning Optimization | Based on 55 MediaMath by Infillion reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | 81% (Based on 55 reviews) | |
Estimate and Projections | Based on 56 MediaMath by Infillion reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost. | 68% (Based on 56 reviews) | |
Cross-Device Capabilities | Based on 41 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | 68% (Based on 41 reviews) | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Platform
API / Integrations | Based on 66 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 72% (Based on 66 reviews) | |
Custom Reports | Based on 82 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators. | 71% (Based on 82 reviews) | |
User, Role, and Access Management | Based on 80 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 80% (Based on 80 reviews) | |
Performance and Reliability | Based on 90 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 76% (Based on 90 reviews) | |
Enterprise Scalability | Based on 74 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations. | 76% (Based on 74 reviews) | |
Customization | Based on 73 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 71% (Based on 73 reviews) | |
Workflow Capability | Based on 74 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 70% (Based on 74 reviews) | |
Internationalization | Based on 55 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 77% (Based on 55 reviews) | |
Notifications | Based on 73 MediaMath by Infillion reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns. | 68% (Based on 73 reviews) | |
Data Permissions | Able to set data permissions for strategic partners. 15 reviewers of MediaMath by Infillion have provided feedback on this feature. | 69% (Based on 15 reviews) | |
User, Role, and Access Management | See feature definition | Based on 17 MediaMath by Infillion reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 82% (Based on 17 reviews) |
Enterprise Scalability | Provides features to allow scaling for large organizations. 14 reviewers of MediaMath by Infillion have provided feedback on this feature. | 80% (Based on 14 reviews) | |
Internationalization | Enables users to use the DMP in multiple languages. 11 reviewers of MediaMath by Infillion have provided feedback on this feature. | 80% (Based on 11 reviews) |
Data Integration
1st-Party Data Integration | Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. This feature was mentioned in 16 MediaMath by Infillion reviews. | 84% (Based on 16 reviews) | |
2nd-Party Data Integration | Allows user to combine first party data collected with additional first party data of strategic partners. 11 reviewers of MediaMath by Infillion have provided feedback on this feature. | 77% (Based on 11 reviews) | |
3rd-Party Data Integration | Based on 16 MediaMath by Infillion reviews. Breadth of standard integrations to third-party data providers. | 84% (Based on 16 reviews) | |
Offline Data Integration | Able to easily integrate data from offline sources. | Not enough data | |
Mobile Data Integration | Based on 10 MediaMath by Infillion reviews. Able to easily integrate mobile data within the DMP platform. | 77% (Based on 10 reviews) |
Data Analysis & Optimization
Audience Segmentation | As reported in 19 MediaMath by Infillion reviews. Ease of segmenting user profiles into groups. | 82% (Based on 19 reviews) | |
Recommendations | Analyzes data to find and recommend the highest value customer segmentations. 19 reviewers of MediaMath by Infillion have provided feedback on this feature. | 66% (Based on 19 reviews) | |
Standard Dashboards | Provides pre-built dashboards to aggregate and display data. This feature was mentioned in 17 MediaMath by Infillion reviews. | 75% (Based on 17 reviews) | |
Custom Reports | Allows users to easily build customized reports and dashboards. 18 reviewers of MediaMath by Infillion have provided feedback on this feature. | 63% (Based on 18 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |