Maropost Marketing Cloud Features
What are the features of Maropost Marketing Cloud?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
Lead Management
- Data Quality Management
- Segmentation
- CRM Lead Integration
Campaign Management
- Program Management
Reporting & Analytics
- Basic Reporting
- Web Analytics
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Maropost Marketing Cloud Categories on G2
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Integration
Data Import & Export Tools | Based on 25 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 86% (Based on 25 reviews) | |
Integration APIs | Based on 28 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 85% (Based on 28 reviews) | |
Breadth of Partner Applications | Based on 20 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 84% (Based on 20 reviews) |
Platform
Customization | Based on 29 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 85% (Based on 29 reviews) | |
Workflow Capability | Based on 27 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 85% (Based on 27 reviews) | |
User, Role, and Access Management | Based on 28 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 88% (Based on 28 reviews) | |
Internationalization | Based on 18 Maropost Marketing Cloud reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 87% (Based on 18 reviews) | |
Sandbox / Test Environments | Based on 21 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 83% (Based on 21 reviews) | |
Performance and Reliability | Based on 28 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 89% (Based on 28 reviews) | |
Output Document Generation | Based on 20 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 88% (Based on 20 reviews) | |
Custom Tracking Domain | Ability to define a custom domain from which emails are sent. | Not enough data | |
Multiple Domains | Able to send emails from multiple domains. | Not enough data | |
Dedicated IP | See feature definition | Ability to use a dedicated IP for deliverability. | Not enough data |
Documentation | Availability and quality of documentation for API, code library, implementation, and set up. | Not enough data | |
Sender Reputation Management | Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. | Not enough data | |
Tracking & Reporting | Tracks emails sent and delivery rates and compiles them into standard reports. | Not enough data | |
Enterprise Scalability | Provides features and infrastructure to allow scaling for large organizations. | Not enough data | |
Performance and Reliability | Emails are consistently received and software performs reliably. | Not enough data |
Email Marketing
Building and Personalizing Emails | Based on 56 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 84% (Based on 56 reviews) | |
Sending Outbound Emails | Based on 57 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 89% (Based on 57 reviews) | |
Manage Email Deliverability | Based on 58 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 83% (Based on 58 reviews) | |
Automated Email Responses | Based on 47 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 87% (Based on 47 reviews) |
Online Marketing
Landing Pages and Forms | Based on 32 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 79% (Based on 32 reviews) | |
Dynamic Content | Based on 39 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 77% (Based on 39 reviews) | |
A/B Testing | Based on 46 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 78% (Based on 46 reviews) | |
Mobile Optimized | Based on 44 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 85% (Based on 44 reviews) | |
Search Tracking and Optimization | Based on 31 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 83% (Based on 31 reviews) |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 31 Maropost Marketing Cloud reviews. | 83% (Based on 31 reviews) | |
Data Quality Management | Based on 37 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 81% (Based on 37 reviews) | |
Segmentation | Based on 48 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 86% (Based on 48 reviews) | |
Lead Scoring and Grading | Based on 24 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 81% (Based on 24 reviews) | |
Lead Nurturing | Based on 27 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 80% (Based on 27 reviews) | |
Online Behavior Tracking | Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. 27 reviewers of Maropost Marketing Cloud have provided feedback on this feature. | 77% (Based on 27 reviews) | |
Automated Alerts and Tasks | Based on 26 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 82% (Based on 26 reviews) | |
CRM Lead Integration | Based on 32 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 81% (Based on 32 reviews) |
Campaign Management
Program Management | See feature definition | As reported in 33 Maropost Marketing Cloud reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 84% (Based on 33 reviews) |
Event / Webinar Marketing | Based on 25 Maropost Marketing Cloud reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 83% (Based on 25 reviews) | |
Calendaring | Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. 22 reviewers of Maropost Marketing Cloud have provided feedback on this feature. | 84% (Based on 22 reviews) | |
Budgeting | Based on 20 Maropost Marketing Cloud reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | 85% (Based on 20 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 18 reviewers of Maropost Marketing Cloud have provided feedback on this feature. | 84% (Based on 18 reviews) | |
Social Sharing | Based on 23 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 82% (Based on 23 reviews) | |
Social Campaigns | Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 80% (Based on 22 reviews) | |
Social Media Engagement | As reported in 21 Maropost Marketing Cloud reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 79% (Based on 21 reviews) | |
Social Media Advertising | Based on 20 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 83% (Based on 20 reviews) |
Reporting & Analytics
Basic Reporting | Based on 54 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 81% (Based on 54 reviews) | |
Web Analytics | Based on 37 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 77% (Based on 37 reviews) | |
ROI Analytics | Based on 24 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 76% (Based on 24 reviews) | |
Revenue Analytics | Based on 25 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 77% (Based on 25 reviews) | |
SEO / Keyword Analytics | Based on 20 Maropost Marketing Cloud reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 81% (Based on 20 reviews) |
Administration
Template Creation | Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. | Not enough data | |
Preset Template Availability | Quantity and quality of preset email templates for administrators to construct their own emails. | Not enough data | |
Custom Unsubscribe | Able to customize the unsubscribe templates, handler, and tracking. | Not enough data | |
Email Segmentation | See feature definition | Able to segment transactional emails based on their purpose. | Not enough data |
Detailed Server Logs | Detailed logs for tracking and debugging mail server activity. | Not enough data | |
Notifications | Alerts administrator whenever a pre-set event occurs. | Not enough data |
Integrations
Webhooks | See feature definition | Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) | Not enough data |
Event Tracking API | API used to track the status of emails. | Not enough data | |
Mail Send API | API used to send emails (e.g. Web API, SMTP API) | Not enough data | |
Spam Filter Testing | Testing to ensure emails do not go to recipient's spam folder. | Not enough data |
Marketing Operations
ROI Tracking | Based on 21 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 86% (Based on 21 reviews) | |
Data Collection | Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 87% (Based on 22 reviews) | |
Customer Insights | Based on 21 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 83% (Based on 21 reviews) | |
Multi-User Access | Based on 20 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 84% (Based on 20 reviews) |
Campaign Activity
Campaign Insights | Based on 23 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 85% (Based on 23 reviews) | |
Reports and Dashboards | Based on 25 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 85% (Based on 25 reviews) | |
Campaign Stickiness | Based on 21 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 85% (Based on 21 reviews) | |
Multichannel Tracking | Based on 18 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 82% (Based on 18 reviews) | |
Brand Optimization | Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 89% (Based on 22 reviews) |
Visitor Behavior
Monitoring | Based on 10 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors | 82% (Based on 10 reviews) | |
Targeting | Based on 11 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns | 77% (Based on 11 reviews) | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing | Not enough data |
Templates
Library | Provide a library of templates for various purposes such as website engagement or e-commerce This feature was mentioned in 10 Maropost Marketing Cloud reviews. | 80% (Based on 10 reviews) | |
Customization | Allows users to customize templates and use them on multiple channels easily 12 reviewers of Maropost Marketing Cloud have provided feedback on this feature. | 82% (Based on 12 reviews) | |
Optimization | As reported in 12 Maropost Marketing Cloud reviews. Track the performance of different versions of templates and suggest optimizations | 85% (Based on 12 reviews) | |
Text and Themes | Based on 19 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates | 82% (Based on 19 reviews) | |
Proofing | Offer email proofing capabilities This feature was mentioned in 13 Maropost Marketing Cloud reviews. | 82% (Based on 13 reviews) | |
Mobile Responsive | Provide mobile responsive email templates | Not enough data |
Personalization
Recommendation | Based on 10 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior | 78% (Based on 10 reviews) | |
Content | Based on 11 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior | 83% (Based on 11 reviews) | |
Cart Abandonment | Deliver messages targeted at buyers who are about to leave an online store | Not enough data | |
Personalization Engine | Machine learning or artificial intelligence that powers the personalization features of the platform. | Not enough data | |
Product Recommendations | Tools to automatically recommend products to a customer based on their viewing or purchasing history. | Not enough data | |
A/B Testing | Based on 14 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers. | 85% (Based on 14 reviews) | |
Personalized Messaging | Based on 12 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 89% (Based on 12 reviews) |
Multichannel
Web | Integrate personalized content and recommendations on websites | Not enough data | |
Based on 13 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically | 95% (Based on 13 reviews) | ||
Mobile | Include personalization features that are mobile-friendly and responsive | Not enough data |
Edit
Pre-Made | Offer pre-made email templates This feature was mentioned in 15 Maropost Marketing Cloud reviews. | 88% (Based on 15 reviews) | |
Build | Based on 24 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allow users to create their own email templates | 84% (Based on 24 reviews) | |
HTML | Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Use drag-and-drop HTML editing to create email templates | 86% (Based on 22 reviews) |
Logistics
Analytics | Based on 24 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform | 79% (Based on 24 reviews) | |
Issues | Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending | 79% (Based on 22 reviews) | |
Integrations | Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Integrate with email software or email marketing and marketing automation platforms | 83% (Based on 22 reviews) | |
Shareable Link | Ability to share email templates via a link to collect feedback on the created emails easily | Not enough data |
Text Messaging
Bulk SMS | Enables users to send mass text message campaigns | Not enough data | |
Text Scheduler | Provides the ability to schedule single or bulk text messages to recipients on a specific date and time | Not enough data | |
Automatic Replies | Provides automatic text message replies to recipients | Not enough data | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior | Not enough data |
Administration
Marketing Campaigns | Based on 13 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data. | 86% (Based on 13 reviews) | |
Reports & Analytics | Based on 14 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform. | 82% (Based on 14 reviews) | |
User Data | Based on 13 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software. | 81% (Based on 13 reviews) | |
Integrations | Based on 13 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 83% (Based on 13 reviews) |
SMS Platform
Reporting | Provides pre-built or customizable performance reports | Not enough data | |
Automation | Automates tasks and features for added convenience | Not enough data | |
API Integration | Facilitates the integration of text messaging into existing business applications through an SMS gateway API | Not enough data |
