Lytics
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Lytics
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3.9 out of 5 stars
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Lytics Reviews & Product Details - Page 7

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Lytics Overview

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What is Lytics?

Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.

Lytics Details
Discussions
Lytics Community
Languages Supported
English
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Product Description

All Your Customer Data. Together.

How do you position yourself against your competitors?

Lytics is the marketer’s choice for Customer Data Platform (CDP) technology that combines “the right data + the right data science” to deliver amazing digital experiences and highly effective 1-to-1 marketing campaigns. The company’s behavioral data-driven approach enables brands to leverage their own data to increase customer engagement by 30% and marketing ROI by 40% using finely targeted campaigns, customized content recommendations and personalized web experiences.

Seller Details
Seller
Lytics
Year Founded
2012
HQ Location
Portland, OR
Twitter
@lytics
1,312 Twitter followers
LinkedIn® Page
www.linkedin.com
50 employees on LinkedIn®
Leslie W.
LW
Overview Provided by:
Leslie Weller

Recent Lytics Reviews

Babita C.
BC
Babita C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Game-Changer Platform for Marketers"
Lytics has significantly improved our marketing effectiveness and customer engagement. Lytics empowers us to thrive and deliver exceptional custome...
Read more
AG
Andy G.Enterprise (> 1000 emp.)
3.5 out of 5
"Does a pretty good job at CDP"
The ability to simply unify data across channels has saved us lots of time during an average business day. The interfaces are easy to understand an...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great Value Add to our stack"
Ease of use, our marketing team have picked up the platform very quickly. Speed of the platform also very good. Modelling tools very marketing fr...
Read more

Lytics Pricing

Cloud Connect
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Decision Engine
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See all 2 Lytics pricing levels
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Lytics Media

Lytics Demo - Cloud Connect -- NEW!
Use Lytics Cloud Connect to create segments from your data warehouse using standard SQL and send results into downstream email, ad, CRM and other tools.
Lytics Demo - Decision Engine
Our platform continuously uncovers valuable insights about your customers in real time, and you can use these insights to create better experiences for each of them
Lytics Demo - User Profile
Put the power of machine learning to work to enhance customer profiles for deeper, richer knowledge, down to the individual level.
Lytics Demo - Audience Builder
Build segments based on high-value behavioral and content preference data. Allow data science models to adapt in real time as each customer flows across all your channels.
Lytics Demo - Model Predictions
Unlock insights that influence movement toward a conversion. Use these insights to target your best customers or those at risk of churning with campaigns designed for them.
Lytics Demo - Integrations Selector
Integrate Lytics with your existing marketing properties and tools to create actionable and impactful omni-channel experiences.
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Have you used Lytics before?
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68 Lytics Reviews

3.9 out of 5
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68 Lytics Reviews
3.9 out of 5
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3.9 out of 5
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Overall Review Sentiment for LyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Publishing
AP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lytics?

Dealing with the lytics team has been great they offer help every step of the way. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

With such a powerful tool it can be difficult sometimes to know where to start. The software helps with this by providing some easy to use tools like popups etc. But some more guidance or tutorials would help. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

We help clients to implement customer data platforms and leverage insights into their customers behaviours and preferences. Review collected by and hosted on G2.com.

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SD
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lytics?

Personalization capabilities, I can target different segments with different messages Review collected by and hosted on G2.com.

What do you dislike about Lytics?

can't customize enough, a lot of my pop up ads are too basic Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Great for targeting specific people with personalized messaging Review collected by and hosted on G2.com.

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Verified User in Entertainment
AE
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lytics?

the pop ups that come out of the screen when going to the website Review collected by and hosted on G2.com.

What do you dislike about Lytics?

not a ton of advanced or customized features Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

alerts and targeting certain audience types Review collected by and hosted on G2.com.

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Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lytics?

Simple UI, machine-learning algos very interesting. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Really slow and difficult to get the tool implemented. No real a/b testing capabilities. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Great with stitching together profiles from different platforms. Review collected by and hosted on G2.com.

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Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lytics?

Lytics user profile has complex attributes in the user profile Review collected by and hosted on G2.com.

What do you dislike about Lytics?

The product has performance issues at scale Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Its a good product with a ton of features Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

User targeting through appropriate segmentation Review collected by and hosted on G2.com.

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Verified User in Publishing
AP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lytics?

The targeting could be great, if undertood Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Modal design changes are not easy, with practically everything needing to use custom css. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Design of modals is limited Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Trying to upsell customers Review collected by and hosted on G2.com.

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Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Lytics?

Can handle event volume and has a good Segmentation engine with complex data types Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Lots of outages in the system, false triggers for enrollments Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

User segmentation for engagement and marketing Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Lytics?

The cool can be added through a limited amount of code or through a tag manager Review collected by and hosted on G2.com.

What do you dislike about Lytics?

It's not as seamless as building the same features within a platform Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

We're using it to perform A/B tests Review collected by and hosted on G2.com.

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