Lytics Reviews & Product Details

Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.

Seller

Lytics

Discussions

Lytics Community

Languages Supported

English

Overview by

Leslie Weller

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

22 months

View More Pricing Information

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Lytics Media

Use Lytics Cloud Connect to create segments from your data warehouse using standard SQL and send results into downstream email, ad, CRM and other tools.

Our platform continuously uncovers valuable insights about your customers in real time, and you can use these insights to create better experiences for each of them

Put the power of machine learning to work to enhance customer profiles for deeper, richer knowledge, down to the individual level.

Build segments based on high-value behavioral and content preference data. Allow data science models to adapt in real time as each customer flows across all your channels.

Unlock insights that influence movement toward a conversion. Use these insights to target your best customers or those at risk of churning with campaigns designed for them.

Integrate Lytics with your existing marketing properties and tools to create actionable and impactful omni-channel experiences.

G2 reviews are authentic and verified.

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Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

4/16/2026

"Simple, Powerful UI with Seamless CDP Integrations"

4.5/5

What do you like best about Lytics?

Simple yet powerful UI. Great job by the Lytics team in making it easy to use and navigate. It also provides the integration capabilities needed with the tools required for a CDP. Overall, it’s a great tool. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Limited unification support. Works only at Account level and not at Contact. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

Customers visit multiple Akamai sites at different times and end up with fragmented information. Without Lytics, it would be difficult to connect the dots across those visits.

Lytics helps us gain insights into customer behavior and the events customers performed in previous sessions, which in turn helps us provide personalized web content. We also use it to target customers for upselling. Review collected by and hosted on G2.com.

Dipti B.

Digital Performance Manager

Enterprise (> 1000 emp.)

5/26/2025

"Digital Marketing Manager TD"

3.5/5

What do you like best about Lytics?

We used Lytics for approx 3 to 4 years due to its excellent capabilities to do retargeting and creating segmentation for better targeting. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

The platform is not fully optimized for responsive layouts. Review collected by and hosted on G2.com.

Babita C.

Search Engine Optimization Expert

Mid-Market (51-1000 emp.)

7/26/2023

"Game-Changer Platform for Marketers"

5/5

What do you like best about Lytics?

Lytics has significantly improved our marketing effectiveness and customer engagement. Lytics empowers us to thrive and deliver exceptional customer experience through its decision engine and cloud connect features. Highly recommend!! Review collected by and hosted on G2.com.

What do you dislike about Lytics?

In a competitive market, Lytics has helped us to stand out and deliver personalized digital experiences. So I have not faced any dislike yet, I am satisfied with the results. Review collected by and hosted on G2.com.

Andy G.

Data Analyst

Enterprise (> 1000 emp.)

5/23/2023

"Does a pretty good job at CDP"

3.5/5

What do you like best about Lytics?

The ability to simply unify data across channels has saved us lots of time during an average business day. The interfaces are easy to understand and there is a good amount of effort to ensure supporting materials are available if any questions or concerns arise. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

The dashboards aren't as user friendly as I would hope and the customer service can be difficult to actually reach. Faster response times are greatly desired. Review collected by and hosted on G2.com.

David S.

Marketing Technology Manager

Enterprise (> 1000 emp.)

1/25/2022

"Lytics as a CDP"

4/5

What do you like best about Lytics?

ID graphs can be a challenging topic to tackle. Lytics makes it straightforward to implement and understand. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

When you have an implementation issue that results in profiles faling into an unhealthy state it's a big effort to clean it up. It's typically easier to do an entire rebuild of all profiles in your account. Review collected by and hosted on G2.com.

Response from Kris Kessler of Lytics

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Dear David, thank you for taking the time to write such an eloquent review. We are thrilled that you shared your Lytics experience with your peers and us. Our team will definitely be happy to read what you wrote. I am sorry to hear you had a frustrating experience with profiles failing but appreciate you bringing this to our attention. Your feedback helps us do better. Thank you again for the nice remarks, and we look forward to hearing from you again.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

1/20/2022

"Excellent UI and data aggregation capabilities for the enterprise organization"

3.5/5

What do you like best about Lytics?

Live Nation benefits from Lytics' exceptional UI, data audits, and overall integration quality/volume. Many architectural and technical challenges are solved between teams. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Staff turnover, real-time data triggers, data egress/ingress monitoring and proprietary query language have been hurdles Live Nation has had to address. Monitoring specifically has required homebrew solutions created by Live Nation in order to address data disparities and issues. Review collected by and hosted on G2.com.

Recommendations to others considering Lytics:

Lytics excels at aggregation and profile creation/activation. For disparate data sources that need to be joined and actioned upon with speed, it is an excellent tool. Depending on your existing data model, some time-based and timestamp-specific functionality could be difficult to use. Review collected by and hosted on G2.com.

What problems is Lytics solving and how is that benefiting you?

We are using Lytics for real-time and batch data activations, as well as audience creation for our Paid Media teams. It has allowed for greater marketer autonomy and efficacy without relying on additional data-focused teams. Review collected by and hosted on G2.com.

Response from Kris Kessler of Lytics

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Thank you so much for taking the time to leave us this amazing review.

Verified User in Sports

Mid-Market (51-1000 emp.)

6/30/2022

"Great Value Add to our stack"

5/5

What do you like best about Lytics?

Ease of use, our marketing team have picked up the platform very quickly. Speed of the platform also very good. Modelling tools very marketing freindly Review collected by and hosted on G2.com.

What do you dislike about Lytics?

Nothing yet the platform works as expected. Review collected by and hosted on G2.com.

Response from Kris Kessler of Lytics

edit

We appreciate you taking the time from your day to share your Lytics experiences. Thanks for being a Lytics customer, we love working with you!

David K.

VP Technology - Business Intellignence and Data

Mid-Market (51-1000 emp.)

4/12/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great CDP with lots of Features and Easy to Use"

5/5

What do you like best about Lytics?

We could kick this off quickly without a ton of overhead and begin collecting data on our customers and their interactions with our web properties. Based on that data, we could make informed marketing decisions and see ROI beginning almost immediately after implementation. Review collected by and hosted on G2.com.

What do you dislike about Lytics?

The only downside is that it requires some forethought on how you want to set up your relationships, and it takes a little time to correct if you don't do it right. This scenario is certainly not a showstopper. It is possible to make the needed corrections; however, the Lytics team is engaged and makes sound recommendations upfront to prevent this from occurring, if possible. Review collected by and hosted on G2.com.