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68 Lytics Reviews
Overall Review Sentiment for Lytics
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Having all of our customer attributes within the platform available for other systems to use as well. Review collected by and hosted on G2.com.
Current integrations with Salesforce Marketing Cloud aren't real time and are limited.
Problems sometimes occur with the integrations we have with 3rd party tools. Seems when they are new, they have a few problems. They get resolved but it's a bit tough.
We also don't have good alerting around the tool to tell us when something is broken. Review collected by and hosted on G2.com.
seamless and easy integration with external platforms. Easy segment composer and great support from the success team. Very smart CDP - behavioral segments based on 5-score system, affinity segments, content recommendations, and personalization. They got everything a modern marketer could ask for. Review collected by and hosted on G2.com.
Pop-up feature. Very poor UI, not flexible in terms of design, sometimes issues targeting. Not easy to preview and QA (especially if you want to preview pop-up after you set all the rules). Can't prioritize multiple pop-ups, hard to prevent audience overlays. Review collected by and hosted on G2.com.
Lyitcs helps us quickly pull audiences based on their behavior to use in our PPC campaigns. These audiences are 10x more effective than the normal targeting options most PPC platforms provide Review collected by and hosted on G2.com.
Setting up audiences can be a pain sometimes as the variables that are set for each parameter we have in our CRM systems don't always match the names that Lytics provides. Review collected by and hosted on G2.com.
Everything powered by data science means quicker adoption and better outcomes, all the way around. Their Google Integrations are sublime so makes it very easy and adds lots of additional capability for a Google Cloud shop. Their approach to content affinity has so many fantastic use cases. The personalizatoin capabilities are very flexible through the SDK and their cross domain flexibilty makes it a true enterprise CDP. Review collected by and hosted on G2.com.
Lacks tools for organizing segments, data visualization and analytics are performed outside fo the system (but this is commmon for most of the enterprise CDP technologies). Review collected by and hosted on G2.com.
My favorite part about Lytics is that you can come up with any target and create an audience based on any of your requirements. Review collected by and hosted on G2.com.
One thing that I don't like about Lytics is the organization, it would be nice to have a folder to put all individual projects/assignments into. Review collected by and hosted on G2.com.
User interface is slick, easy to use & understand. Great range of APIs to work with. Getting it stood up was a breeze. Review collected by and hosted on G2.com.
It can be a bit temperamental at times. Wish there was an easier way to export data. Review collected by and hosted on G2.com.
The ability to capture user profiles as well as recommend content to them based upon what they have read Review collected by and hosted on G2.com.
The limited amount of ways to recommend content Review collected by and hosted on G2.com.
We have a very complex group of software that all contains data on our customers, we were very quickly able to onboard all of our customer data into a unified view and empower our marketing team to develop segments and push them downstream to almost all of the omni channel marketing tools they were already using. We were able to easily install the necessary tracking scripts on our sites and begin gathering very useful information on our customers to personalize and market to them much more effectively. we have found it a pleasure working with the lytics customer success team and have developed a deep relationship that has proven to be very successful for our entire organization Review collected by and hosted on G2.com.
we are excited to take advantage of their orchestrate offering once it has more integrations Review collected by and hosted on G2.com.
