Lexer Pros and Cons

Lexer is an immensely powerful tool that can work on large datasets. The number of features and the ease of use is fanastic. Lexer has been pivotal in our marketing and insights efforts. We can now target the right audience and also track it efficiently. The customer support is great as well. Review collected by and hosted on G2.com.

Lexer only tracks segements from the day the segement has been created which is understandable but a limitation. Review collected by and hosted on G2.com.

Lexer has an extremely helpful and dedicated client success team that is knowledgable about how to use Lexer to drive business strategy. We also found Experian data invaluable in helping our team understand customer personas and demographic cohorts. Review collected by and hosted on G2.com.

Data ingestion from our email marketing platform was fairly challenging and it seemed like there was a knowledge gap from Lexer's project management onboarding team in understanding Klaviyo, particularly in regard to customer signup sources. Also, my team has found it difficult to understand how product returns affect Lexer data. Review collected by and hosted on G2.com.

Lexer is a great tool to work with our customer data and find actionable insights. The platform is intuitive to use and powerful when used correctly. Lexer makes things that you could theoretically do outside of Lexer a lot easier as well as makes things possible that would otherwise be impossible when it comes to working with customer data. Review collected by and hosted on G2.com.

Not a whole lot to dislike about Lexer. While most of it is intuitive, there are some small things that are not straightforward, but that is when the Lexer team comes in and helps you figure out whatever you need. The support from the Lexer team is a huge asset in working with Lexer. It can be a challenge syncing all of this data and making sure things are flowing correctly, but again that is possible with coordination with the Lexer team. Review collected by and hosted on G2.com.

A powerful tool to create segments and keep them updated whilst pushing these out to other platforms Review collected by and hosted on G2.com.

Nothing to dislike as it's very flexible Review collected by and hosted on G2.com.

Very simple to use UI tha can easily be implemented across marketing channels. The customer support is amazing as well and they're always happy to help out with any queries. Review collected by and hosted on G2.com.

Some of the data can get confusing and it might not always be accurate. Quality checks are mandatory. Review collected by and hosted on G2.com.

The way it can give a deeper understanding of our customer base. The dashboards are very insightful. Review collected by and hosted on G2.com.

I found it tricky to navigate and sometimes still do. Review collected by and hosted on G2.com.

Creating lists on lexer to import into social platforms Review collected by and hosted on G2.com.

It can take a while for things to load in the platform Review collected by and hosted on G2.com.

The ability to add custom attributes and build detailed customer profiles and audiences. Very user friendly interface. Review collected by and hosted on G2.com.

Can be more useful for audience building and targetting rather than data and insights. Integration was a little more difficult than expected. Review collected by and hosted on G2.com.

Lexer is great for looking at audience statistics and creating customer segments. The set up is intuitive and easy to use. Review collected by and hosted on G2.com.

At times the analysis offered by Lexer leaves a bit to be desired. Review collected by and hosted on G2.com.

Their customer support is second to none. This is complemented by the indepth segmentation the program can acheive. The user interface is also very simple to learn and master making it easy for any non-technical user. Review collected by and hosted on G2.com.

- If upgrades need to be made it may take some time for them to come through. (If it's specific to your business)

- Updates cause some errors with data.

- Sometimes data isn't matched correctly in the CDP. (Developer updates) Review collected by and hosted on G2.com.