Lexer Features
What are the features of Lexer?
Marketing Operations
- ROI Tracking
Data Sourcing
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices
Intelligence
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Lexer Categories on G2
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. | Not enough data | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | Not enough data | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. | Not enough data | |
Standard Event Tracking | Software automatically tracks standard user actions. | Not enough data | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. | Not enough data | |
Retention | Accurately measure bounce rate. | Not enough data | |
Return | Track user return rates and related metrics. | Not enough data | |
Conversions | Track what proportion of users convert via a certain action. | Not enough data | |
Funnels | See how many users proceed down a certain path to conversion. | Not enough data |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. | Not enough data | |
Trending | Report on how any user activity has changed over time. | Not enough data | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. | Not enough data | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | Not enough data | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. | Not enough data |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. | Not enough data | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. | Not enough data |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. | Not enough data | |
Site Search Reporting | Report on keywords used in internal searches. | Not enough data | |
Load Time Monitoring | Track load times on different devices and systems. | Not enough data | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. | Not enough data | |
E-Commerce | Track revenue and transactions. | Not enough data | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. | Not enough data |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. | Not enough data |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | Not enough data | |
QA Testing | Able to test that event and variable setup are reporting data accurately. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs This feature was mentioned in 10 Lexer reviews. | 68% (Based on 10 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
Visitor Behavior
Monitoring | Monitor the behavior of website and online store visitors | Not enough data | |
Targeting | Ability to target website visitors based on behavioral patterns | Not enough data | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing | Not enough data |
Templates
Library | Provide a library of templates for various purposes such as website engagement or e-commerce | Not enough data | |
Customization | Allows users to customize templates and use them on multiple channels easily | Not enough data | |
Optimization | Track the performance of different versions of templates and suggest optimizations | Not enough data |
Personalization
Recommendation | Recommend products based on order history and online behavior | Not enough data | |
Content | Provide custom content to website visitors based on their online behavior | Not enough data | |
Cart Abandonment | Deliver messages targeted at buyers who are about to leave an online store | Not enough data | |
Search | Optimize search based on the role of the user or inventory availability | Not enough data | |
Personalization Engine | Machine learning or artificial intelligence that powers the personalization features of the platform. | Not enough data | |
Product Recommendations | Tools to automatically recommend products to a customer based on their viewing or purchasing history. | Not enough data | |
A/B Testing | The ability to test various configurations and recommendations to determine which are most successful with customers. | Not enough data | |
Personalized Messaging | Tools to create personalized messaging based on customer data collected from purchases or viewing history. | Not enough data |
Multichannel
Web | Integrate personalized content and recommendations on websites | Not enough data | |
Define customized email templates which are sent automatically | Not enough data | ||
Mobile | Include personalization features that are mobile-friendly and responsive | Not enough data |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. 31 reviewers of Lexer have provided feedback on this feature. | 91% (Based on 31 reviews) | |
Expandability | Can be updated to accept new sources and types of data. This feature was mentioned in 29 Lexer reviews. | 84% (Based on 29 reviews) | |
Content Marketing | As reported in 26 Lexer reviews. Can act as a content marketing platform. | 77% (Based on 26 reviews) | |
Multiple Devices | Can engage with customers across any device with a consistent message. 28 reviewers of Lexer have provided feedback on this feature. | 84% (Based on 28 reviews) |
Intelligence
Marketing Metrics | As reported in 28 Lexer reviews. Provides analysis of marketing program ROI and efficiency. | 80% (Based on 28 reviews) | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. 26 reviewers of Lexer have provided feedback on this feature. | 77% (Based on 26 reviews) | |
Recommendation Engine | Based on 28 Lexer reviews. Uses artificial intelligence to provide suggestions based on desired outcomes. | 83% (Based on 28 reviews) |
Administration
Marketing Campaigns | The ability to create and customize marketing campaigns based on user data. | Not enough data | |
Reports & Analytics | Easily digestible visual representations of data collected by the platform. | Not enough data | |
User Data | Data collected from customers to be analyzed by analytics tools or other e-commerce software. | Not enough data | |
Integrations | The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | Not enough data |
