Kochava Pros and Cons

ochava excels in providing deep data insights and robust analytics that help us understand user behavior and campaign performance across various marketing channels. The platform’s ability to create custom segments with multiple filters allows us to pinpoint the exact data we need, making our marketing efforts more targeted and effective. Additionally, Kochava’s user interface is intuitive and easy to navigate, which simplifies the process of managing and analyzing data. Their customer support is also top-notch, always responsive and helpful. Review collected by and hosted on G2.com.

hile Kochava offers a wide range of features, the platform can be a bit complex to use or require certain level of industrial knowledge. Review collected by and hosted on G2.com.

Kochava has a load of solutions to help advertisers improve their marketing. Their products are really strong, and the customer service is really top notch- more technical and less salesy (in a world where their competitors are too salesy at times) Review collected by and hosted on G2.com.

Nothing to add for this particular question Review collected by and hosted on G2.com.

very good MMP and super active on it and all fine with me Review collected by and hosted on G2.com.

nothing as for now all are ok and fine with me Review collected by and hosted on G2.com.

Best about kochava is the data granularity, the making data available for longer periods of time and the support team able to troubleshoot and help with queries on a day to day basis Review collected by and hosted on G2.com.

Kochava can be a bit clunky to use and their UI, when putting reports together can strain your goodwill. This can somewhat be counteracted by being able to use queries, but an easily accessible UI would lessen the entry barriers Review collected by and hosted on G2.com.

Kochava offers robust analytics that provide deep insights into user behavior, campaign performance, and ROI across various marketing channels. It allows for seamless tracking of user interactions across multiple platforms and devices, providing a holistic view of the customer journey.

Kochava has a sophisticated attribution modeling which helps our businesses accurately attribute conversions to the appropriate marketing touchpoints, enabling them to optimize their marketing strategies effectively.

Kochava has fraud detection algorithms and real-time monitoring capabilities, and helps our businesses combat ad fraud and ensure the integrity of their marketing campaigns. Kochava is known for its excellent customer support, Kochava provides timely assistance and resources to help our business to maximize the value of their platform investment. Kochava integrates neatly with all major platforms and is willing to create additional integrations with smaller partners Review collected by and hosted on G2.com.

Sometimes Kochava's UX can be difficult to navigate and important features are hidden 2 or 3 level below in extra options / not clearly labelled. This can be done much more prevelant.

Also the loading time of reports can be annoying - if you are not that well versed in SQL Review collected by and hosted on G2.com.

I like the user interface and the easibility of making smartlinks. The information is clear on where things need to go for set up. If we ever need assistance, support is very easy to get in touch with and response time is great. Review collected by and hosted on G2.com.

Tracking analytics can be touchy sometimes when trying to find tracking on a specific smartlink. Review collected by and hosted on G2.com.

Kochava has exceptional customer service whenever I have any data related questions or am in need of assistance writing custom queries.

The ability to write custom queries also allows users a lot of flexibility to pull necessary data. Review collected by and hosted on G2.com.

Retention data for install and purchase complete events is limited and would love to be able to pull histoical data from further back. Review collected by and hosted on G2.com.

flexibility and the ease of using the date Review collected by and hosted on G2.com.

nothing till now all ok but facing a bit of problems when adding users to the account Review collected by and hosted on G2.com.

Really nice staff who assist to solve business problems. Review collected by and hosted on G2.com.

Some new product rollouts take some time to develop and roll out into market. Review collected by and hosted on G2.com.

- Interactive UI and easy access management

- configurability of variables within the deep link Review collected by and hosted on G2.com.

- enterprise level access management: if I create a link, somone else in my company should not be able to edit those links, i.e there should be enterprise - employeee level access management. This should be monitored by our rep via a different portal Review collected by and hosted on G2.com.