Kochava Features
What are the features of Kochava?
User Identification
- User Segmentation
- Geolocation
Tracking & Reporting
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
Analysis
- Application Attribution
- Campaign Analysis
- Custom Dashboards
Platform
- Optimization
Platform Basics
- Attribution Windows
- Cross-platform attribution
Platform Data
- Retention Metrics
- Analytics Dashboard
Top Rated Kochava Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Kochava Categories on G2
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Metrics
Engagement | As reported in 28 Kochava reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length. | 78% (Based on 28 reviews) | |
Exit Tracking | Based on 25 Kochava reviews. Accurately determines where users close the app during their sessions. | 73% (Based on 25 reviews) | |
Retention | Accurately measures bounce rate. 27 reviewers of Kochava have provided feedback on this feature. | 75% (Based on 27 reviews) | |
Return | As reported in 27 Kochava reviews. Tracks user return rates and related metrics. | 77% (Based on 27 reviews) | |
Conversions | Tracks what proportion of users convert via a certain action. This feature was mentioned in 29 Kochava reviews. | 83% (Based on 29 reviews) |
Variation Testing
A/B Testing | Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 22 Kochava reviews. | 58% (Based on 22 reviews) | |
Conversion Goal | Able to set any user action as the conversion goal of the test. This feature was mentioned in 29 Kochava reviews. | 68% (Based on 29 reviews) | |
Percentage of Traffic | Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. 25 reviewers of Kochava have provided feedback on this feature. | 74% (Based on 25 reviews) | |
Confidence Level | As reported in 27 Kochava reviews. Able to view or adjust the necessary confidence level of your test. | 77% (Based on 27 reviews) | |
Multivariant Testing | As reported in 21 Kochava reviews. Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. | 70% (Based on 21 reviews) |
Reporting
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 29 reviewers of Kochava have provided feedback on this feature. | 72% (Based on 29 reviews) | |
Reports and Dashboards | As reported in 34 Kochava reviews. Access pre-built and custom reports and dashboards. | 68% (Based on 34 reviews) |
Personalization
Standard Targeting | Based on 27 Kochava reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. | 72% (Based on 27 reviews) | |
Custom Targeting | Show different versions based on any variable set up to be tracked on the app's back end. This feature was mentioned in 27 Kochava reviews. | 70% (Based on 27 reviews) | |
Data Segmentation | Segment data by various user demographics to find deeper trends within specific user groups. This feature was mentioned in 27 Kochava reviews. | 75% (Based on 27 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 30 reviewers of Kochava have provided feedback on this feature. | 76% (Based on 30 reviews) | |
QA Testing | See feature definition | Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 25 Kochava reviews. | 68% (Based on 25 reviews) |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 36 reviewers of Kochava have provided feedback on this feature. | 79% (Based on 36 reviews) | |
User, Role, and Access Management | As reported in 34 Kochava reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 77% (Based on 34 reviews) |
User Identification
Demographics | As reported in 41 Kochava reviews. Identifies user demographics like gender or age. | 74% (Based on 41 reviews) | |
User Segmentation | See feature definition | Enables the view of analytic data based on user segment. This feature was mentioned in 46 Kochava reviews. | 78% (Based on 46 reviews) |
Geolocation | Identifies users locations. 43 reviewers of Kochava have provided feedback on this feature. | 79% (Based on 43 reviews) |
Tracking & Reporting
Custom Event Tracking | Enables you to define custom events for analysis. This feature was mentioned in 48 Kochava reviews. | 83% (Based on 48 reviews) | |
Real-Time Insights | Based on 47 Kochava reviews. Provides real-time reports. | 77% (Based on 47 reviews) | |
Attribution | As reported in 53 Kochava reviews. Measures user acquisition analytics. | 80% (Based on 53 reviews) | |
Dashboard | Provides a holistic summary of your data. This feature was mentioned in 53 Kochava reviews. | 75% (Based on 53 reviews) | |
User Path Tracking | Based on 44 Kochava reviews. Displays a users progress throughout specific paths in an application. | 73% (Based on 44 reviews) | |
User Activity History | As reported in 38 Kochava reviews. Displays a users activity history. | 75% (Based on 38 reviews) |
Analysis
Application Attribution | As reported in 49 Kochava reviews. Attributes app installs to the marketing campaigns and media sources that drove it. | 82% (Based on 49 reviews) | |
Campaign Analysis | Based on 49 Kochava reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 80% (Based on 49 reviews) | |
Uninstall Tracking | As reported in 42 Kochava reviews. Measures user-level uninstall insights. | 69% (Based on 42 reviews) | |
Custom Dashboards | As reported in 43 Kochava reviews. Creates custom data views to suit every team member's needs. | 70% (Based on 43 reviews) |
Campaigns
Proximity Marketing | Based on 34 Kochava reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns. | 74% (Based on 34 reviews) | |
Push Notifications | Based on 31 Kochava reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 60% (Based on 31 reviews) | |
Bulk SMS | Based on 30 Kochava reviews. Provides templates for mass mobile messaging campaigns | 59% (Based on 30 reviews) | |
Email Campaigns | Based on 21 Kochava reviews. Personalizes and optimizes email mobile marketing campaigns. | 59% (Based on 21 reviews) | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. 36 reviewers of Kochava have provided feedback on this feature. | 72% (Based on 36 reviews) |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. This feature was mentioned in 30 Kochava reviews. | 52% (Based on 30 reviews) |
Platform
Optimization | Optimizes marketing campaigns for mobile devices. This feature was mentioned in 44 Kochava reviews. | 75% (Based on 44 reviews) | |
Integrations - Mobile Marketing | Based on 39 Kochava reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 76% (Based on 39 reviews) | |
Internationalization | Based on 31 Kochava reviews. Facilitates global text message and mobile marketing campaigns. | 65% (Based on 31 reviews) |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | Not enough data | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
Optimization
Icon Testing | Provides A/B testing for app icons to determine which icons lead to more app downloads. | Not enough data | |
Screenshot Testing | Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. | Not enough data | |
App Store Page Design & Preview | Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. | Not enough data | |
Keyword Tools | Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. | Not enough data | |
Reviews & Ratings | Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. | Not enough data | |
Keyword Localization | Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. | Not enough data | |
Conversion Rate Benchmarks | Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. | Not enough data |
Reporting & Alerts
Reports and Dashboards | Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. | Not enough data | |
Traffic Source Reporting | Provides reporting around traffic source to analyze app downloads, product page views, and impressions. | Not enough data | |
Featured App Alerts | Provides notifications before the App Store or Google Play promotes your app. | Not enough data | |
Alert Delivery | Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. | Not enough data |
Trading
Keyword Tracking | Ties click activity to specific keywords to identify fraud trends. | Not enough data | |
Refund Management | Features to help defend and manage refunds from ad networks. | Not enough data | |
Integrations | Breadth of ad platform integrations. | Not enough data |
Threat Detection
Account Alerts | Sends real-time notifications of suspicious activity. | Not enough data | |
Threat Detection | Identifies and alerts to click fraud threats. | Not enough data | |
IP Address Monitoring | Tracks clicks by IP address and monitors behavior based on IP. | Not enough data | |
Rules | Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type. | Not enough data |
Blocking
Manual IP Blocking | Allows users to block IPs of suspicious users. | Not enough data | |
Automated IP Blocking | Audits every click and automatically blocks suspicious IPs. | Not enough data | |
Cross-Campaign Blocking | Enables users to block an IP across all campaigns account-wide. | Not enough data |
Platform Basics
Attribution Windows | Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. 49 reviewers of Kochava have provided feedback on this feature. | 80% (Based on 49 reviews) | |
Retargeting Attribution | Based on 38 Kochava reviews. Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. | 79% (Based on 38 reviews) | |
Validation Rules | Based on 42 Kochava reviews. Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. | 75% (Based on 42 reviews) | |
Cross-platform attribution | As reported in 47 Kochava reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app. | 75% (Based on 47 reviews) | |
Fraud Detection | Based on 41 Kochava reviews. Has app install fraud protection capabilities based on indicators from both web and app activity. | 72% (Based on 41 reviews) | |
Post-Fraud Attribution | Ability to attribute fraud after the event was attributed to a partner. This feature was mentioned in 41 Kochava reviews. | 70% (Based on 41 reviews) |
Platform Data
Uninstall Metrics | Supplies metrics around when users remove an app from their device. This feature was mentioned in 40 Kochava reviews. | 77% (Based on 40 reviews) | |
Retention Metrics | Provides app retention metrics based on channels, platforms, or media source. This feature was mentioned in 44 Kochava reviews. | 78% (Based on 44 reviews) | |
Analytics Dashboard | Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. This feature was mentioned in 48 Kochava reviews. | 78% (Based on 48 reviews) | |
Cross-channel insights | Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. 39 reviewers of Kochava have provided feedback on this feature. | 73% (Based on 39 reviews) | |
Custom Dashboards | Based on 42 Kochava reviews. Provides the ability to create custom reporting dashboards to further explore attribution data. | 74% (Based on 42 reviews) | |
Data Segmentation | As reported in 40 Kochava reviews. Ability to segment data to uncover trends in user engagement and reporting metrics. | 75% (Based on 40 reviews) |
Audience Targeting
Geographic Targeting | Directs traffic based on user's location | Not enough data | |
Device/OS Targeting | Directs traffic based on user's device and/or operating system | Not enough data | |
Retargeting | Offers pixel tracking or similar features to help users create retargeting campaigns | Not enough data |
Analytics
Digital Analytics | Tracks visitor engagement metrics such as visits and clicks | Not enough data | |
Attribution | Offers attribution data to provide insight into which links are generating the most streams or sales | Not enough data | |
Data Sharing and Exporting | Tools for sharing or exporting analytics data | Not enough data |
Competition Monitoring
Timeline | Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. | Not enough data | |
Store Performance | Ability to monitor app downloads over time and compare performance with competitors. | Not enough data | |
Financial Analysis | Ability to monitor app's revenue over time and compare performance with competitors. | Not enough data | |
Category Ranking | Ability to monitor app's category rankings over time and compare performance with competitors. | Not enough data |
Platform Additional Functionality
Integrations | Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. | Not enough data | |
Organic Keyword Protection | Ability to identify who is running ads on your top performing organic keywords and compare
your ad visibility with your competitors. | Not enough data | |
App Suggestions | Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. | Not enough data |
Platform - Connected TV (CTV) Advertising Platforms
Personalized Segmentation | Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. | Not enough data | |
Ad Serving | Compatible to serve and publish ads within the software. | Not enough data | |
Streaming Capabilites | Able to implement ads on all types streaming platforms that are able to serve ads. | Not enough data | |
Performance Analytics | Offer analysis of campaigns and various metrics. | Not enough data |
Campaign Management - Connected TV (CTV) Advertising Platforms
Creative Assets | Contains features where creative assets can be stored and uploaded to various campaigns. | Not enough data | |
Campaign Dashboard | Ability to operate multiple campaigns across segments. | Not enough data |
