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Kochava Reviews & Product Details

Ken M.
KM
Programmatic Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Kochava?

Kochava has a load of solutions to help advertisers improve their marketing. Their products are really strong, and the customer service is really top notch- more technical and less salesy (in a world where their competitors are too salesy at times) Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Nothing to add for this particular question Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

Kochava is helping me improve the efficiency of my Apple Search campaigns, through data-driven automations and instant data connections Review collected by and hosted on G2.com.

Kochava Overview

What is Kochava?

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Kochava Details
Product Website
Languages Supported
English, French, Irish, Japanese, Korean, Romanian, Spanish, Serbian, Chinese (Simplified), Chinese (Traditional)
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Product Description

Kochava offers an analytics platform designed to plan, target, measure and optimize media spend.

How do you position yourself against your competitors?

When asked what aspect of Kochava stands out most, our customers resoundingly answer with our customer support. Our Client Success Managers guide customers from the start in helping marketers maximize their use of the platform. At the product level, Kochava is known for flexible, granular data and insights, providing row-level data that marketers can analyze in a variety of ways as opposed to being forced to accept aggregate reports. Kochava's growth stack solutions also offer organizations compelling options to bundle and save across key elements of their marketing tech stack.


Seller Details
Seller
Kochava
Company Website
Year Founded
2011
HQ Location
Sandpoint, US
Twitter
@kochava
12 Twitter followers
LinkedIn® Page
www.linkedin.com
181 employees on LinkedIn®
Description

Kochava Inc. is a real-time data solutions company offering leading omnichannel measurement, attribution, and campaign management for data-driven brands and platforms. Kochava empowers advertisers and publishers to measure what matters to them across all their marketing channels.


Kimberly M.
KM
Overview Provided by:

Recent Kochava Reviews

Ken M.
KM
Ken M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Great product, even better customer service."
Kochava has a load of solutions to help advertisers improve their marketing. Their products are really strong, and the customer service is really t...
HK
Hanan K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Media Director"
very good MMP and super active on it and all fine with me
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Good mobile app insights"
App insights, particularly around attribution.
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4 people requested security information

Kochava Media

Kochava Demo - Kochava MMP Services
Drill-down into acquisition and engagement performance across media sources, campaigns, and creatives.
Kochava Demo - Search Ads Automation & ASO Platform
Explore keyword intelligence, automate your Apple Search Ads campaigns, and maximize search ads spend efficiency.
Kochava Demo - MMM SaaS Platform
Gain always-on incremental measurement to future-proof your growth marketing and maximize incrementality in your media mix of online & offline channels.
Play Kochava Video
Tap into next-generation marketing mix modeling with AlM (Always-On Incremental Measurement by Kochava.
Play Kochava Video
Tap into next-generation marketing mix modeling with AlM (Always-On Incremental Measurement by Kochava.
Scale your Apple Search Ads marketing strategy with Search Ads Maven by Kochava.
Play Kochava Video
Scale your Apple Search Ads marketing strategy with Search Ads Maven by Kochava.
In this installment of AdTech Trends by Kochava, Grant Simmons offers insights into the ongoing impact of Apple's ATT framework and SKAdNetwork.
Play Kochava Video
In this installment of AdTech Trends by Kochava, Grant Simmons offers insights into the ongoing impact of Apple's ATT framework and SKAdNetwork.
Play Kochava Video

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Video Reviews

121 out of 122 Total Reviews for Kochava

4.1 out of 5
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121 out of 122 Total Reviews for Kochava
4.1 out of 5
121 out of 122 Total Reviews for Kochava
4.1 out of 5

Kochava Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for KochavaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Lance T.
LT
Senior Regional Digital Marketing Manager, Ecommerce
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Kochava?

ochava excels in providing deep data insights and robust analytics that help us understand user behavior and campaign performance across various marketing channels. The platform’s ability to create custom segments with multiple filters allows us to pinpoint the exact data we need, making our marketing efforts more targeted and effective. Additionally, Kochava’s user interface is intuitive and easy to navigate, which simplifies the process of managing and analyzing data. Their customer support is also top-notch, always responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

hile Kochava offers a wide range of features, the platform can be a bit complex to use or require certain level of industrial knowledge. Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

Attribution Accuracy: Kochava offers precise, unbiased attribution across all marketing channels. This helps you understand which campaigns and channels are driving the most valuable user actions, allowing you to optimize your marketing spend effectively. Review collected by and hosted on G2.com.

HK
Media Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Kochava?

very good MMP and super active on it and all fine with me Review collected by and hosted on G2.com.

What do you dislike about Kochava?

nothing as for now all are ok and fine with me Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

the fraud and clicks high volume Review collected by and hosted on G2.com.

Andrea S.
AS
Freelance Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Kochava?

Best about kochava is the data granularity, the making data available for longer periods of time and the support team able to troubleshoot and help with queries on a day to day basis Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Kochava can be a bit clunky to use and their UI, when putting reports together can strain your goodwill. This can somewhat be counteracted by being able to use queries, but an easily accessible UI would lessen the entry barriers Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

Allowing us to correctly attribute subscriptions/ sign ups to their paid and organic sources Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Kochava?

Kochava offers robust analytics that provide deep insights into user behavior, campaign performance, and ROI across various marketing channels. It allows for seamless tracking of user interactions across multiple platforms and devices, providing a holistic view of the customer journey.

Kochava has a sophisticated attribution modeling which helps our businesses accurately attribute conversions to the appropriate marketing touchpoints, enabling them to optimize their marketing strategies effectively.

Kochava has fraud detection algorithms and real-time monitoring capabilities, and helps our businesses combat ad fraud and ensure the integrity of their marketing campaigns. Kochava is known for its excellent customer support, Kochava provides timely assistance and resources to help our business to maximize the value of their platform investment. Kochava integrates neatly with all major platforms and is willing to create additional integrations with smaller partners Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Sometimes Kochava's UX can be difficult to navigate and important features are hidden 2 or 3 level below in extra options / not clearly labelled. This can be done much more prevelant.

Also the loading time of reports can be annoying - if you are not that well versed in SQL Review collected by and hosted on G2.com.

Recommendations to others considering Kochava:

Have someone in each of your team who knows SQL to fully leverage kochava. You have a huge breadth of data at your fingertips, you just need to use it. Also be aware that data rentention is not indefinite, due to the sheer size of data. Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

Mobile Attribution

Ad Fraud prevention / detection

Data fragmentation (consolidate scattered data cross various platforms/devices)

Cost integration

Steering marketing campaigns

Internal attribution

Smartlinking / deeplinking

MAU / DAU analysis

Push Notifications

In App Event Tracking for Android / iOS and Samsung Galaxy Apps

To sum up: Kochava is addressing critical challenges in marketing analytics and attribution, and provides tools, insights, and capabilities they need to make data-driven decisions, optimize marketing strategies, and achieve business objectives more effectively. Review collected by and hosted on G2.com.

Alyssa T.
AT
Digital Media Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Kochava?

I like the user interface and the easibility of making smartlinks. The information is clear on where things need to go for set up. If we ever need assistance, support is very easy to get in touch with and response time is great. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Tracking analytics can be touchy sometimes when trying to find tracking on a specific smartlink. Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

It directly links into specific atmospheres of the app if downloaded or directly to app store. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Kochava?

Kochava has exceptional customer service whenever I have any data related questions or am in need of assistance writing custom queries.

The ability to write custom queries also allows users a lot of flexibility to pull necessary data. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Retention data for install and purchase complete events is limited and would love to be able to pull histoical data from further back. Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

Currently we depend on Kochava to pull data related to our CTV performance. The attribution methodolody that Kochava has allows us to have accurate results on how well each app and network drives purchases and installs. Review collected by and hosted on G2.com.

Mazen E.
ME
Media Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Kochava?

flexibility and the ease of using the date Review collected by and hosted on G2.com.

What do you dislike about Kochava?

nothing till now all ok but facing a bit of problems when adding users to the account Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

the data clarity to me and to my clients escpecailly when we are talking about installs & orders Review collected by and hosted on G2.com.

Joseph A.
JA
Digital Media Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Kochava?

Really nice staff who assist to solve business problems. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Some new product rollouts take some time to develop and roll out into market. Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

How to have one source of truth for paid media advertising across the digital ecosystem. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Kochava?

- Interactive UI and easy access management

- configurability of variables within the deep link Review collected by and hosted on G2.com.

What do you dislike about Kochava?

- enterprise level access management: if I create a link, somone else in my company should not be able to edit those links, i.e there should be enterprise - employeee level access management. This should be monitored by our rep via a different portal Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

- Routing customers to the right experience depending on if they have my company's app downlaoded or not Review collected by and hosted on G2.com.

Prathmesh  S.
PS
Account manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Kochava?

User Interface and integration smoothness Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Kochava need more clients so we can promote there business Review collected by and hosted on G2.com.

What problems is Kochava solving and how is that benefiting you?

Help us track app marketing performance by providing us great view of data in UI. Review collected by and hosted on G2.com.