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Kameleoon Reviews & Product Details

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Kameleoon?

j'aime leur réactivité suite à nos demandes. Leur proactivité et conseils sur les AB tests que nous menons. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

L'interface pourrait être améliorée avec une visualisation plus simple et rapide des AB TESTs. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon est non seulement un très bon outil d'AB tests mais également efficace pour effectuer des correctifs avant qu'ils ne passent en prod. Review collected by and hosted on G2.com.

Kameleoon Overview

What is Kameleoon?

Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines Web Experimentation, Feature Experimentation, and AI-Driven Personalization features within a single, cohesive platform, catering to the experimentation needs of all teams. Designed to support product managers, marketers, and developers with their different experimentation and feature management needs, Kameleoon fits into any tech stack, with 50+ integrations and has the ability for any custom integration to be made. As a unified platform, Kameleoon empowers teams to create experiments, allowing them to utilize web-based data for targeting, analytics, and activation in server-side tests, all without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more.

Kameleoon Details
Product Website
Languages Supported
German, English, French
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Product Description

Kameleoon enables Internet players to increase revenues and margins by personalizing and A/B testing customer journeys. The platform uses Artificial Intelligence to identify visitors’ preferences and intentions in real time and offer tailored experiences.


Seller Details
Seller
Kameleoon
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@kameleoonrocks
3,240 Twitter followers
LinkedIn® Page
www.linkedin.com
211 employees on LinkedIn®
Description

Kameleoon is a leading customer experience and optimization platform designed to help businesses enhance their digital performance through personalization and A/B testing. With advanced AI-driven tools, Kameleoon enables companies to create tailored experiences for their users, optimize conversion rates, and make data-informed decisions. The platform is suitable for marketers and product teams looking to improve engagement and drive growth across their digital channels. For more information, visit their website at [Kameleoon](https://www.kameleoon.com/en).


Magali C.
MC
Overview Provided by:
Head of Marketing at Kameleoon

Recent Kameleoon Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great AB testing tool, user-friendly and reliable!"
- it is a user-friendly interface (new graphic editor ++) - it is a plateform we can trust (robust) - experiments are highly customizable : there...
DD
Donovan D.Mid-Market (51-1000 emp.)
4.5 out of 5
"L'accent est mis sur l'accompagnement client et la bienveillance"
La qualité de l'accompagnement, nos interlocuteurs chez Kameleoon sont réactifs et nous proposent rapidement des rendez-vous afin de pouvoir échang...
Lisa V.
LV
Lisa V.Mid-Market (51-1000 emp.)
4.5 out of 5
"A very useful A/B testing tool with very good support."
Kameleoon allows us to set up various and diversified A/B tests with multiple features to improve our CRO. It is intuitive, it gives us control ove...
Security Badge
Kameleoon Security
Get security information from Kameleoon to help you buy the right software. View Security Information
Kameleoon security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
PCI DSS (Payment Card Industry Data Security Standard)
ISO 27001 (International Organization for Standardization)

Kameleoon Media

Kameleoon Demo - Kameleoon's Web Experimentation Dashboard
Kameleoon allows you to run multiple web experiments with ease.
Kameleoon Demo - Kameleoon's Automatic Rollback Feature
Kameleoon's Automatic Rollbacks provide a proactive approach to managing feature releases. Users can set custom rollback conditions, or 'triggers,' to monitor feature performance and automatically deactivate rules or flags as needed.
Kameleoon Demo - Kameleoon's Widget Studio
Kameleoon’s Widget Studio offers a no-code, visual, easy way to create custom widgets for your website or to use in your experiments. The Widget Studio empowers you to craft engaging widgets, customize them, and associate with your campaigns.
Kameleoon Demo - AI Opportunity Detection
Kameleoon's AI Opportunity Detection is designed to aid users in finding and confirming test improvements. It achieves this by utilizing AI to analyze the performance of the campaign on each of the customer segments within a test audience.
Kameleoon Demo - Analysis Graph
Visually analyze your experiments with Kameleoon
Kameleoon's unified platform empowers all teams—marketing, product, and engineering to build tests their way while simultaneously enabling collaboration.
Play Kameleoon Video
Kameleoon's unified platform empowers all teams—marketing, product, and engineering to build tests their way while simultaneously enabling collaboration.
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79 out of 80 Total Reviews for Kameleoon

4.7 out of 5
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79 out of 80 Total Reviews for Kameleoon
4.7 out of 5
79 out of 80 Total Reviews for Kameleoon
4.7 out of 5

Kameleoon Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for KameleoonQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Marc P.
MP
CMO
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kameleoon is a powerful A/B testing and personalization solution. The platform allows for advanced segmentation and targeting. Kameleoon’s dedicated support team stands out—they provide expert guidance at every step, ensuring users maximize the platform’s potential. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

the platform could further enhance its autonomy for business teams, such as marketing. Increasing self-service capabilities and simplifying certain functionalities would help non-technical users gain even more independence in setting up and managing experiments without relying on technical teams Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon allows me to launch personalized experiences for highly specific audience segments. This capability helps optimize the user journey, leading to higher conversion rates and improved visitor retention on the site. By delivering tailored content and experiences, I can better engage users and drive meaningful business results. Review collected by and hosted on G2.com.

DD
Développeur front-end
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Kameleoon?

La qualité de l'accompagnement, nos interlocuteurs chez Kameleoon sont réactifs et nous proposent rapidement des rendez-vous afin de pouvoir échanger sur notre besoin. Ces temps d'échanges sont cruciaux pour permettre de pouvoir affiner nos demandes ou même montrer concrètement des problématiques à résoudre.

L'outil d'A/B test est facile à comprendre et s'adapte bien à différents profils clients. J'apprécie en tant que développeur le fait de pouvoir apporter mon propre code dans la solution de Kameleoon.

J'ai apprécié également la bienveillance des experts, ils prennent le temps d'expliquer les choses et s'adaptent parfaitement à notre besoin et à leur interlocuteur, Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

Sur le plan technique, ce n'est pas toujours facile de savoir où chercher pour trouver la solution sans formation au préalable. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon me permet d'éviter de repasser sur du développement. Je peux créer des personnalisations et des A/B test facilement, les interrompre si nécessaire sans avoir besoin de revenir en arrière dans le code, c'est un gain de temps. Review collected by and hosted on G2.com.

Lisa V.
LV
Chargée de Marketing Digital - Webmarketing et SEO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kameleoon allows us to set up various and diversified A/B tests with multiple features to improve our CRO. It is intuitive, it gives us control over the A/B tests, a clear view of the results, and the ability to track and segment results based on different parameters.

We also use Kameleoon to implement pop-ups and banners on our website, making everything accessible in one place!

The support and expertise of our CSM are also a real plus! She guides us in defining the A/B tests to implement, challenges us, and suggests A/B test ideas, providing significant added value to our tool usage. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

The numerous features available in the Kameleoon platform are sometimes not very accessible, and some A/B tests require support and development from the Kameleoon's team, which can extend the creation and launch timelines of the A/B tests. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon helps us better understand our users and how they interact with our website. It also gives us reliable data to support our UX/UI ideas and implement them with our dev team. Review collected by and hosted on G2.com.

Fabien C.
FC
Chef de projet UX/UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Kameleoon?

We have a dedicated team that helps us with the development of our testing & personalization roadmap.

The consulting team always tries to show the relevance of the tests we want to carry out with a roiste vision.

Our day to day consulting teamwork allows us to run ABT and Personalization tests serenely. 


We can personalize the experience thanks to a complete segment builder.

With more than 50 segmentation criteria, we are able to launch very specific targeting tests.

Kameleoon always operates a set of product improvements relying on client feedbacks and requests. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

Nothing so far, the tool meets all of our needs and the operational team is very reactive on all our requests. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

We operate a lot of onsite optimizations and we need to test them before going into production. 


The complete reporting tools allow us to have a deep analysis of visitors’ behavior. Essentials data such as reliability, improvement or conversion rate give us deep learnings on the tests we run.


Kameleoon reporting tool has a breakdown mode and allows us to analyze results according to a very specific behavior. With the support of our account manager, we can launch several personalization and AB test together without negative impact on our visitor's journey. We can manage the capping and the marketing pressure of our onsite commercial activities. Review collected by and hosted on G2.com.

DB
UX digital manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kameleoon est un atout majeur pour valider nos hypothèse et ainsi proposer une roadmap d'évolution pertinente, nous l'utilisons quotidiennement. La solution est simple d'intégration, de mise en œuvre et est facile d'utilisation. De nombreuses fonctionnalités sont disponibles, c'est appréciable. Le service client est très réactif et notre CSM (ainsi que les précédent) est au top de l'accompagnement. Les evenements organisé par Kameleoon sont aussi d'une grande qualité professionnel, c'est très appréciable. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

Nous n'avons pas de point négatif à propos de Kameleoon Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon réduit les hypothèses émises par nos clients en interne. Ce qui permet de valider les hypothèses, d'optimiser efficacement notre roadmap évitant tout développements inutiles. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kameleoon has a clean interface, though you'll probably need to get used to some of the names. Setting it up isn't difficult, however it does takes some time where you have to define all the segments, targets etc. Still, once it's set up everything works much smoother. It's already quite feature rich, however it's in active development and in the 2 years I've been using it, many more new features have been added. Customer support is also good, with quick responses to any questions. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

While connecting other apps is easy enough, I do wish that there was an ability to set some of them on as permanent additions. I have no reason not to want GA4 integration on permanently for all my tests. Now a recent redesign has partially remedied this as it now guides you through the steps to activate all the applications you want.

Other than that I have no complaints. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

It's helping us test ideas. Review collected by and hosted on G2.com.

RL
Growth Marketer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kameleoon is an easy to use and powerful platform, with the possibility to launch experiments and personalizations simultaneously.

"Patching tests" (=diverted to 100% of the traffic) are a great work-around to optimize UX until changes can go live on the website Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

Difficulty in simulating tests in a SPA (Single Page Application) Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Thanks to Kameleoon, we avoid losing time and money by developing features which would finally prove unefficient.

we can easily monitor the performances of our web experiments thanks to the results page.

And of cours this is a great and useful tool to improve conversion and optimize UX on our website Review collected by and hosted on G2.com.

Laura M.
LM
Growth Acquisition Digitale
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Kameleoon?

Kameleoon est un outil facile à intégrer à notre site internet, il permet de nombreuses fonctionnalités et les équipes nous accompagnent très bien et sont disponibles. Il permet de bien mesurer les résultats des tests menés. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

La plateforme nécessite une partie technique, notamment pour bien déceler les bons sélecteurs sur le site. Si on veut aller plus loin sur des tests plus complexes il est nécessaire de savoir coder. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon nous aide à tester différentes versions des pages de nos sites et de trouver la version qui a été le plus performante grâce aux A/B tests. L'outil de Kameleoon nous permet aussi de personnaliser certaines pages en fonction de notre cible et des scénarios qu'on a établi. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kaméléoon est un outil que nous utilisons au "quotidien" : il y a toujours un test en cours. Il nous permet également d'être réactif dans la correction de bug. Nous apprécions beaucoup notre relation avec notre CSM qui est toujours agréable, réactive et de bon conseil.

L'intégration se fait facilement et rapidement. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

Je préfère demander de l'aide à ma CSM pour l'implémentation des tests. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Avec Kaméléoon nous avons aussi bien testé des pages entières que testé des petites fonctionnalités du site. Nous avons également fait de la personnalisation avec notre CDP. Nous avons également utlisé les widget. Et enfin nous utilisons la personnalisation également pour résoudre des bug en attendant le développement. Review collected by and hosted on G2.com.

MC
Lead Product Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

- Have regular support with a CSM

- Be able to carry out complex and simple tests according to our needs

- Communication of inspiring use cases

- Dashboarding of results that is simple and practical to use Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

- The use of certain widgets which is not always intuitive

-The WYSIWIG platform which could be easier to use Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

- Improve conversion rate

- Improve user experience

- Highlight our current offers Review collected by and hosted on G2.com.