I like Iterable's journey features, which are incredibly useful for creating tailored customer experiences. The platform allows us to design and customize our customer journeys in a way that perfectly suits our needs, enhancing our ability to engage with our clients effectively. I appreciate the flexibility and capability of these features, as they enable us to reach our customers seamlessly via email and SMS for our marketing automation strategies. Additionally, the move from Emfluence to Iterable has proven beneficial due to the advanced capabilities Iterable offers in handling our data. Review collected by and hosted on G2.com.

The reporting in Iterable is finicky and I frequently encounter glitches that have no clear explanation. Additionally, the customer service team requires improvement. Review collected by and hosted on G2.com.

I enjoy that it’s easy to use and the product team seems to be hyper focused on innovation and delivering new features with a customer-first mindset. Review collected by and hosted on G2.com.

A specific note I have is that an A/B test hub would be a nice to have. Review collected by and hosted on G2.com.

I like that with Iterable, you can immediately see how the content will look when you modify certain text and fields. It's also easy to track how many of each notification is sent over time and the open rate. It saves time by making the data easily available and allows for some changes to be more self-serve. Review collected by and hosted on G2.com.

It's not always clear what the impact of changes to names of items (campaigns, journeys etc) will be. If I change the name of this journey in Iterable, it's unclear if it will break my integration or if I will need to make the same changes in my integration. Review collected by and hosted on G2.com.

I use Iterable for sending email campaigns and appreciate its ability for mass personalization, which really helps me tailor messages. The UI is quick and easy to use, making navigation really easy, which I find beneficial. Review collected by and hosted on G2.com.

To delete user profile fields, being able to tidy the schema and delete fields. Review collected by and hosted on G2.com.

I love Iterable for its ability to combine multiple email campaigns into one seamless journey, which greatly enhances our B2B email nurture strategies. The platform is notably more user-friendly compared to other marketing automation tools I’ve encountered, allowing my team to operate it efficiently with minimal need for assistance from other departments. This usability advantage is a significant factor in our shift from using Marketo, as Iterable offers a simpler, more intuitive experience that doesn’t require heavy involvement from an Ops team. Review collected by and hosted on G2.com.

I encounter bugs at times, which disrupt the use of the platform. Additionally, some aspects of it are not very intuitive, requiring more effort to learn or use efficiently. Review collected by and hosted on G2.com.

I like how easy Iterable is to use for non-technical people. The Journey and A/B experiment features are strong, which I find valuable for reaching Redfin users with the right message at the right time. Review collected by and hosted on G2.com.

The insights section is clunky Review collected by and hosted on G2.com.

It makes email campaign and creation way more optimized which saves time to put effort into strategy. The platform also allows us to customize based on specific insights. Review collected by and hosted on G2.com.

Nothing much, I think it has very helpful tools and capabilities! Review collected by and hosted on G2.com.

I love how Iterable combines a clean, intuitive interface with powerful automation and personalization tools, making it easy to build complex user journeys, test new ideas quickly, and deliver highly relevant messages across multiple channels. Review collected by and hosted on G2.com.

Reporting can feel limited and sometimes requires manual work or outside tools to get deeper insights, especially when comparing performance across multiple campaigns or channels. Review collected by and hosted on G2.com.

intuitive interface, helpful tech support Review collected by and hosted on G2.com.

little confusing structure with templates and snippets Review collected by and hosted on G2.com.

I like the journey builder and new AI features like AI suite and predictive analysis. Review collected by and hosted on G2.com.

I think i'd like to better have all my figma journeys transferred to the flow builder in Iterable. Review collected by and hosted on G2.com.