"Great customer experience, amazing product"
What do you like best about Insider One?
The team at Insider has been brilliant at communicating with us. The product, itself, is so good that it leaves no room for complaints or worries. It has consistently delivered good ROI & traffic for us and we couldn’t be happier with our choice to invest in Insider’s products.
What do you dislike about Insider One?
Nothing, specifically. We have had a rather smooth experience overall.
Recommendations to others considering Insider One:
The suite of products offered by Insider is strong, efficient, and highly potent in delivering results. The only recommendation would be to take the time to understand the nuances of each product in correlation with your requirements and pick what’s best for your business. The Insider team also does a great job in assisting with this.
What problems is Insider One solving and how is that benefiting you?
We mainly wanted to increase our mobile app usage and engage with people on the go. Insider’s Mobile App has helped us make our app experience more enjoyable for our customers, helping us improve traffic and customer engagement.
"The best product for building impactful customer journeys, the new design system is amazing."
What do you like best about Insider One?
Architect by Insider is an incredible tool for helping brands build seamless customer journeys across different channels. From website to mobile app to off-site communication, Architect analyzes user behavior and creates the most effective journeys designed to take a user to the end of the sales funnel. It is a very powerful tool and one that has quickly become indispensable to our business. Since we have been working on the new design system we had a chance to use live chat. And the new system
What do you dislike about Insider One?
We are yet to come across something that we dislike about Insider. Everything works perfectly so far and if we have any concerns the Partner Success Team at Insider is very prompt at getting back to us.
Recommendations to others considering Insider One:
If you’re looking to improve your customer journeys, look no further than Insider’s Architect. You’ll be surprised by how capable it is.
What problems is Insider One solving and how is that benefiting you?
We wanted to enhance our customer experience through improved customer journeys. Architect has been the perfect solution for this, and the team at Insider is a great value add when purchasing the product. They help us at all points to make the most of the product and achieve the best results possible.
"Achieved 12X ROI through Insider Recommendation Engine"
What do you like best about Insider One?
We have achieved 12X ROI using Insider’s Web Push, Smart Recommender & Web Personalization suite. Using Smart Recommender we have improved the relevancy of product recommendations. With Web Push, we are able to drive great traffic into our website, making it one of our top traffic sources. We are able to change the layout of our website in many ways. This provides a well-rounded website experience for our visitors.
What do you dislike about Insider One?
Some templates offered by Insider don’t fully meet our needs, but the Insider team has created custom templates for us.
Recommendations to others considering Insider One:
Please check all features of the platform because it has a lot to offer for marketers of all kinds and sizes of businesses. It brings the power of data in transforming businesses & driving sales and revenues
What problems is Insider One solving and how is that benefiting you?
We wanted to improve the personalization experience across our website, improve product recommendations and the marketing team’s promotional campaigns. With Insider’s platform and customer support team, we have achieved 12x ROI.
"Insider delivers great ROI in a smooth, seamless interface"
What do you like best about Insider One?
We signed up for Insider’s two big baddies - the Conversion Suite & the Smart Recommender. These two are so powerful and have remarkably improved our ROI since their deployment. We can easily say that Insider’s products are some of the most effective ones out there. Their technology is brilliant with predictions that are bound to surprise you with their accuracy. We also love the competent team that has been available for us throughout our experience with Insider, helping us with our doubts and coming up with new ideas and suggestions frequently to maximize our ROI from using Insider.
What do you dislike about Insider One?
It’s quite difficult to think of something we dislike about Insider. There have been a few minor hang-ups in the platform now and then, but those have been quickly fixed.
Recommendations to others considering Insider One:
Insider is one platform that brings in myriad capabilities that all marketers will be delighted by. We would happily recommend this if you’re looking for the best cross-channel marketing platform available.
What problems is Insider One solving and how is that benefiting you?
We wanted a platform to help us facilitate better product discovery while also contributing to a growth in conversion rates. Insider has been the best for both of these needs of ours.
"Insider makes life easier with pre-made templates and powerful Mobile & Web suite feature"
What do you like best about Insider One?
Insider has truly made our marketing team’s job (and their lives) a lot more pleasurable and easier. There are a plethora of ready-to-use templates which are very convenient and effortless to use and implement. We have been able to create a number of promotional campaigns on the go with these versatile templates that are available for almost all scenarios that we could think of. We also really like their A/B testing capabilities with which we have been able to increase our conversion rates by 58%, which is quite impressive. The web push suite has helped us generate high traffic, and is consistently one of our top 10 sources for generating sessions.
What do you dislike about Insider One?
We haven’t had an issue with anything on the platform so far, and are pleasantly surprised ourselves
What problems is Insider One solving and how is that benefiting you?
We wanted to implement campaigns fast, and without any hassle that would have to involve our IT team. We wanted to decrease our dependence on them so that we can spend our time on creative matters instead of technical ones. Insider has made this possible far beyond our expectations. Now, both our marketing team & IT team are happy! The platform is very simple and easy to use, generating great revenues for us. We have also received splendid support from the team at Insider throughout our journey with them.
"We received 4x more credit card applications with Insider"
What do you like best about Insider One?
Insider has been phenomenal for us at ING Bank, giving us a remarkable 4x increase in credit card applications. The conversion suite works so well and so smoothly, sometimes it feels like magic. We are able to predict user behavior and then customize their journeys accordingly for maximum effectiveness, and to nudge them towards desired goals. We love that we can work on everything from a simple action on a landing page to an app download, all from one place, effortlessly.
What do you dislike about Insider One?
There is scope for improving the reports. There’s nothing that we dislike, otherwise.
Recommendations to others considering Insider One:
Insider is a very capable, proficient platform for all businesses that have a digital arm that they have marketing plans for. The product is supported by stellar customer service that leaves no room for doubts or complaints. On the whole, Insider is a great investment for a successful digital marketing strategy.
What problems is Insider One solving and how is that benefiting you?
Personalization is an integral part of the banking experience, and Insider has allowed us to deploy true personalization across the entire customer journey. This has proven successful for us and we are keen on sustained long-term progress with Insider.
"Creating unique experiences for first-time visitors is made easy with Insider's onsite optimization"
What do you like best about Insider One?
We have seen a very supportive and hands-on approach to the table from Insider, they’ve taken extreme care in mapping their products to our unique challenges and thereby creating a custom solution architecture for us. Another great feature we like about Insider is their exit-intent overlay messages that are highly effective at engaging users who are about to leave the site with personalized content, helping us considerably increase our session durations and optimizing conversions.
What do you dislike about Insider One?
Using the panel can be an intense learning process. But we don’t want to term this as a negative.
Recommendations to others considering Insider One:
We’re very satisfied with the experience so far.
What problems is Insider One solving and how is that benefiting you?
We realized that a vital part of our goal was to focus on delivering the most relevant products to the right users when it counts. With Insider we’ve observed an immense improvement in many vital metrics, such as a healthy reduction in our cart abandonment rates, and browser abandonment rates while observing a promising uplift in conversions. Also, more than 60% of our traffic comes from new visitors, which made it imminent for us to focus on enhancing our new visitor experiences such as product discovery and re-engagement strategies which go beyond just traditional email marketing. Exit-intent was another feature that we’ve tried and liked. We’ve implemented 2 variations of this feature and our recovery rate has been 1.23% with a 101.59% uplift in conversion rates from these campaigns. We’re also impressed by Insider’s cart abandonment recovery features, which is part of their conversion suite. We’ve been able to reduce cart abandonment by as much as 8.4% while witnessing a conversion rate uplift of 181%.
"Personalization solutions for the website that help engage and convert customers"
What do you like best about Insider One?
The support from Insider’s growth team and our strategic account managers is the highlight of our interactions with the platform. The scenarios they provide us with and the real-time support we get when we are creating personalization campaigns have been a life-saver on many occasions. As a result of these we’ve been able to optimize the overall performance of our website and key metrics across the funnel.
What do you dislike about Insider One?
The platform is amazing and brings great results, so it’s hard to find something to dislike. But one thing we find undesirable is the limitations with the type of content we can use with InStory. For now we are only able to use images, but it would be nice to videos also as part of InStory.
What problems is Insider One solving and how is that benefiting you?
Driving traffic to our website was a challenge from the start. We wanted to start using personalization solutions on our website to improve the traffic, and we found Insider’s platform to contain all the solutions we were looking for. Once we started using the platform full fledged, we saw a great improvement in the user engagement on our website, and engagement with the web push notifications also improved. Not only that we were also able to improve our subscriber opt-in rates in a span of three months.
"Best recommendation engine algorithms"
What do you like best about Insider One?
The variety of algorithms and the usage across the funnel. Filtering recommendations system allows us to engage with users at every stage of your pipeline. We appreciate the huge value of the account team at Insider who gives the expertise and provides excellent technical support on a daily basis.
What do you dislike about Insider One?
Sometimes when we have customized campaign ideas we need to wait for quite a long time. But overall there is nothing to dislike at this point.
Recommendations to others considering Insider One:
If you considering trying Insider as your recommendation provider it will pay you off.
What problems is Insider One solving and how is that benefiting you?
We chose Insider Smart Recommender to optimise our main metrics (AOV and CR) and it definitely worth it. We singled our users in a smart way by dividing them into user personas to provide to this specific group of users more relevant content and motivate them to make a purchase by offering them products according to their user behavior. This strategy was offered by our strategic account management team. Also we can mention the huge number of different algorithms we use. We tried other vendors but with Insider it is much easier to set up campaigns. Each month we see that our numbers are growing.
"The most agile customer journey builder for delivering superior customer experiences online"
What do you like best about Insider One?
We find it very comfortable to use Insider by ourselves, and also make use of their segmentation to deliver just the kind of personalized and engaging content that we create to each and every individual user. Also, the pace of working with Insider from planning to actual execution of campaigns is smooth, quick, and easy.
What do you dislike about Insider One?
Sometimes the statistics for certain campaigns we run with cross-channel tools are not available and we need to use data studio. Which we think is not really much to dislike.
What problems is Insider One solving and how is that benefiting you?
We’ve always wanted to build a sustainable traffic flow from our owned channels. One of the ways we wanted to achieve this was through creating unique customer journeys that covered cross-channel touchpoints. Insider has the right tool for this - Architect. Using this we’ve been able to engage our users with web push notifications, and the traffic from these has the 2nd highest engagement after organic traffic. The automated push using Architect has enabled us to realize almost 7X uplift in CTR as compared to manual push notifications. To top it all, the support from their dedicated local team is definitely a deal-maker!

