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4.4 out of 5
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Google Marketing Platform 
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RP
Ryan P.
Sr Digital Marketing Consultant - SEO, SEM, Analytics
Enterprise(> 1000 emp.)
What do you like best about Google Marketing Platform?
Doubleclick is a great integrated platform for media buying and planning. Its user interface makes its easier than most of the competitors to build, view, update, and optimize your ad placements. Its gives you the necessary data to analysis your ad placements and publishers under one roof with exporting to excel. Review collected by and hosted on G2.com.
What do you dislike about Google Marketing Platform?
Probably the most difficult DPS to add new publishers. With DFA, you must go through Google to add ad placements and for new publishers. The customer care is not as responsive or accessible as one would hope for. Also, turning off tracking pixels for DFA can be pain if you are not using a TMS. Review collected by and hosted on G2.com.
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Google Marketing Platform Review
296 out of 297 Total Reviews for Google Marketing Platform
4.1 out of 5
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Overall Review Sentiment for Google Marketing Platform
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AS
Akshay S.
Small-Business(50 or fewer emp.)
Products used within Google Cloud: Google Workspace, Google Marketing Platform, Google Security Operations, Google Cloud Storage, Google Maps Platform
What do you like best about Google Cloud?
What I like best about Google Cloud is its scalability, reliability, and integration with other Google services. It do provide powerful tools for data analytics, machine learning, and compute services. Review collected by and hosted on G2.com.
What do you dislike about Google Cloud?
For beginner the pricing can plays a vital role. So can more genuine. Review collected by and hosted on G2.com.
RP
Rahul P.
Solution Architect
Small-Business(50 or fewer emp.)
Products used within Google Cloud: Google Workspace, Google Marketing Platform, Google Cloud BigTable
What do you like best about Google Cloud?
I really like how easy Google Cloud is to use, especially the clean interface and simple documentation. It makes developing and managing our apps less stressful Review collected by and hosted on G2.com.
What do you dislike about Google Cloud?
Overall, Google Cloud is great, but sometimes figuring out billing details can feel a bit confusing. If they simplified pricing and made it clearer, that would be even better Review collected by and hosted on G2.com.
JA
Josin A.
System engineer
Enterprise(> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
Products used within Google Cloud: Google Workspace, Google Marketing Platform, Google Cloud Storage
What do you like best about Google Cloud?
I like all of tge features of google cloud, even from from long back i was using this, when i start using google cloud i was so happy because i got another secured storage for storing my data Review collected by and hosted on G2.com.
What do you dislike about Google Cloud?
From my personal experience there is nothing I dislike in google cloud, Review collected by and hosted on G2.com.
SV
Sindy V.
Project Manager
Small-Business(50 or fewer emp.)
Products used within Google Cloud: Google Workspace, Google Marketing Platform, Google Cloud Console
What do you like best about Google Cloud?
Google cloud is easy to use and its helpful to have files on the cloud so I can work from any device. Review collected by and hosted on G2.com.
What do you dislike about Google Cloud?
Live support is difficult to come across. Review collected by and hosted on G2.com.
TH
Tebogo H.
Social Media Marketing Manager and Brand Identity Designer
Marketing and Advertising
Small-Business(50 or fewer emp.)
Products used within Google Cloud: Google Marketing Platform
What do you like best about Google Cloud?
That it allows users to create and run virtual machines
Cloud Storage and also provides scalable object storage for developers and enterprises. Review collected by and hosted on G2.com.
What do you dislike about Google Cloud?
The Free Tier provides limited access to many common Google Cloud products and services even though it is free of charge. Review collected by and hosted on G2.com.
VD
Vedant D.
Senior Analyst
Mid-Market(51-1000 emp.)
Products used within Google Cloud: Google Workspace, Google Marketing Platform, Google Cloud Storage
What do you like best about Google Cloud?
The user-friendly interface and detailed documentation make it easy. Also it is easy to use. Review collected by and hosted on G2.com.
What do you dislike about Google Cloud?
service disruptions, due to technical issues, need to learn new features. Review collected by and hosted on G2.com.
AB
Aparna B.
Online marketing
Small-Business(50 or fewer emp.)
Products used within Google Cloud: Google Marketing Platform
What do you like best about Google Cloud?
Excellent and reliable secure plateform . Review collected by and hosted on G2.com.
What do you dislike about Google Cloud?
Surching the data is hard to finding and so very confusion anf it's not friendly. Review collected by and hosted on G2.com.
UC
Verified User in Consulting
Small-Business(50 or fewer emp.)
Products used within Google Cloud: Google Workspace, Google Marketing Platform
What do you like best about Google Cloud?
Everything in Google cloud is attractive and useful to me Review collected by and hosted on G2.com.
What do you dislike about Google Cloud?
The premium prices are bit higher but it offers some discount to some people Review collected by and hosted on G2.com.
AM
Arpan M.
Growth Consultant
Mid-Market(51-1000 emp.)
What do you like best about Google Marketing Platform?
Google Marketing Platform is like the one-stop shop for a digital marketer. It seamlessly integrates with all google products and allows the brand to fine-tune its campaigns across the product marketing cycle. Review collected by and hosted on G2.com.
What do you dislike about Google Marketing Platform?
One place for analytics and marketing(Video, display and search) with state of the art marketing tools makes it the preferred destination for any brand to kickstart their performance marketing campaigns on the Google platform. Review collected by and hosted on G2.com.
IM
Ishan M.
Affiliate Network Manager
Small-Business(50 or fewer emp.)
What do you like best about Google Marketing Platform?
The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across multiple channels. Review collected by and hosted on G2.com.
What do you dislike about Google Marketing Platform?
Although Google marketing platform is best for holistic campaigns but it costs so much for marketers like us and sometimes it's not so affordable for small marketers. Review collected by and hosted on G2.com.
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