Google Marketing Platform Features

As reported in 165 Google Marketing Platform reviews. Overall product functionality for display advertising.

Overall product functionality for video advertising. This feature was mentioned in 98 Google Marketing Platform reviews.

Overall product functionality for mobile advertising. 119 reviewers of Google Marketing Platform have provided feedback on this feature.

Based on 179 Google Marketing Platform reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.

Based on 174 Google Marketing Platform reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.

Based on 155 Google Marketing Platform reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.

Based on 149 Google Marketing Platform reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Based on 153 Google Marketing Platform reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Based on 140 Google Marketing Platform reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Based on 128 Google Marketing Platform reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad. 72 reviewers of Google Marketing Platform have provided feedback on this feature.

As reported in 68 Google Marketing Platform reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Based on 148 Google Marketing Platform reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.

Based on 140 Google Marketing Platform reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps. 38 reviewers of Google Marketing Platform have provided feedback on this feature.

Based on 93 Google Marketing Platform reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Based on 159 Google Marketing Platform reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.

Based on 149 Google Marketing Platform reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.

Based on 149 Google Marketing Platform reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 68 Google Marketing Platform reviews.

Able to track consumers on their mobile devices where cookies do not apply. 112 reviewers of Google Marketing Platform have provided feedback on this feature.

Based on 38 Google Marketing Platform reviews. Allows for ads to be placed in mobile apps.

Based on 93 Google Marketing Platform reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Based on 44 Google Marketing Platform reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

Based on 49 Google Marketing Platform reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost.

Based on 49 Google Marketing Platform reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

As reported in 53 Google Marketing Platform reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Based on 163 Google Marketing Platform reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.

Based on 158 Google Marketing Platform reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 168 Google Marketing Platform reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 143 Google Marketing Platform reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.

Based on 151 Google Marketing Platform reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Based on 151 Google Marketing Platform reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 116 Google Marketing Platform reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Based on 135 Google Marketing Platform reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 71 reviewers of Google Marketing Platform have provided feedback on this feature.

Able to set custom alerts to notify you of changes to key performance indicators. This feature was mentioned in 82 Google Marketing Platform reviews.

Able to customize metrics and other platform features based on personalized needs. This feature was mentioned in 84 Google Marketing Platform reviews.

As reported in 89 Google Marketing Platform reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 96 Google Marketing Platform reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations. 86 reviewers of Google Marketing Platform have provided feedback on this feature.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 84 Google Marketing Platform reviews.

Based on 67 Google Marketing Platform reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

Helps find the right keywords to drive relevant traffic to your website. This feature was mentioned in 88 Google Marketing Platform reviews.

Able to set rules to minimize pay per click cost or maximize conversions from your keywords. This feature was mentioned in 85 Google Marketing Platform reviews.

Can manage and bulk upload changes to multiple platforms. This feature was mentioned in 83 Google Marketing Platform reviews.

Automate copy changes by scheduling changes in advance. 82 reviewers of Google Marketing Platform have provided feedback on this feature.

Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. This feature was mentioned in 67 Google Marketing Platform reviews.

Based on 81 Google Marketing Platform reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

Target customers by options beyond keywords such as location, time of day or week, or by devices. 87 reviewers of Google Marketing Platform have provided feedback on this feature.

As reported in 60 Google Marketing Platform reviews. Able to quickly make bulk changes through a desktop editor.

Based on 77 Google Marketing Platform reviews. Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.

Supports product listing ads, allowing users to edit ads and track PLA performance. 67 reviewers of Google Marketing Platform have provided feedback on this feature.

As reported in 90 Google Marketing Platform reviews. Set a budget plan and automate it’s execution with monitoring capabilities.

As reported in 96 Google Marketing Platform reviews. Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

Based on 92 Google Marketing Platform reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.

Reports created by the user to cater to specific metrics and key performance indicators. This feature was mentioned in 97 Google Marketing Platform reviews.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.