GetResponse MAX Features
What are the features of GetResponse MAX?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
Reporting & Analytics
- Basic Reporting
- Web Analytics
Technology Glossary Features
View definitions of the features and discover new technology terms.
GetResponse MAX Categories on G2
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Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. 69 reviewers of GetResponse MAX have provided feedback on this feature. | 81% (Based on 69 reviews) | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 72 reviewers of GetResponse MAX have provided feedback on this feature. | 83% (Based on 72 reviews) | |
Breadth of Partner Applications | Based on 60 GetResponse MAX reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 79% (Based on 60 reviews) |
Platform
Customization | Based on 78 GetResponse MAX reviews. System provides sufficient customization to meet business requirements | 79% (Based on 78 reviews) | |
Workflow Capability | Based on 70 GetResponse MAX reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 85% (Based on 70 reviews) | |
User, Role, and Access Management | As reported in 80 GetResponse MAX reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 87% (Based on 80 reviews) | |
Internationalization | As reported in 56 GetResponse MAX reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 84% (Based on 56 reviews) | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 50 reviewers of GetResponse MAX have provided feedback on this feature. | 80% (Based on 50 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 78 GetResponse MAX reviews. | 85% (Based on 78 reviews) | |
Output Document Generation | As reported in 57 GetResponse MAX reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 81% (Based on 57 reviews) | |
Custom Tracking Domain | Ability to define a custom domain from which emails are sent. 33 reviewers of GetResponse MAX have provided feedback on this feature. | 86% (Based on 33 reviews) | |
Multiple Domains | Able to send emails from multiple domains. 31 reviewers of GetResponse MAX have provided feedback on this feature. | 90% (Based on 31 reviews) | |
Dedicated IP | See feature definition | Based on 29 GetResponse MAX reviews. Ability to use a dedicated IP for deliverability. | 89% (Based on 29 reviews) |
Documentation | Availability and quality of documentation for API, code library, implementation, and set up. 30 reviewers of GetResponse MAX have provided feedback on this feature. | 82% (Based on 30 reviews) | |
Sender Reputation Management | Based on 30 GetResponse MAX reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. | 86% (Based on 30 reviews) | |
Tracking & Reporting | Tracks emails sent and delivery rates and compiles them into standard reports. 27 reviewers of GetResponse MAX have provided feedback on this feature. | 86% (Based on 27 reviews) | |
Enterprise Scalability | As reported in 26 GetResponse MAX reviews. Provides features and infrastructure to allow scaling for large organizations. | 84% (Based on 26 reviews) | |
Performance and Reliability | Emails are consistently received and software performs reliably. 36 reviewers of GetResponse MAX have provided feedback on this feature. | 88% (Based on 36 reviews) | |
Optimization | Optimizes marketing campaigns for mobile devices. | Not enough data | |
Internationalization | Facilitates global text message and mobile marketing campaigns. | Not enough data |
Email Marketing
Building and Personalizing Emails | Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 165 GetResponse MAX reviews. | 87% (Based on 165 reviews) | |
Sending Outbound Emails | Create targeted lists, schedule and manage bulk email sending. 159 reviewers of GetResponse MAX have provided feedback on this feature. | 88% (Based on 159 reviews) | |
Manage Email Deliverability | As reported in 159 GetResponse MAX reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 85% (Based on 159 reviews) | |
Automated Email Responses | Based on 151 GetResponse MAX reviews. Set up automated nurturing emails based on events, online activities, and lead scores | 88% (Based on 151 reviews) |
Online Marketing
Landing Pages and Forms | Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. 132 reviewers of GetResponse MAX have provided feedback on this feature. | 85% (Based on 132 reviews) | |
Dynamic Content | Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. This feature was mentioned in 124 GetResponse MAX reviews. | 83% (Based on 124 reviews) | |
A/B Testing | Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 125 reviewers of GetResponse MAX have provided feedback on this feature. | 83% (Based on 125 reviews) | |
Mobile Optimized | Based on 146 GetResponse MAX reviews. Support mobile-optimized emails, online forms, and landing pages. | 83% (Based on 146 reviews) |
Lead Management
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 115 GetResponse MAX reviews. | 83% (Based on 115 reviews) | |
Segmentation | As reported in 134 GetResponse MAX reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 83% (Based on 134 reviews) | |
Lead Scoring and Grading | Based on 115 GetResponse MAX reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 83% (Based on 115 reviews) | |
Lead Nurturing | Based on 113 GetResponse MAX reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 84% (Based on 113 reviews) | |
Online Behavior Tracking | As reported in 117 GetResponse MAX reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 84% (Based on 117 reviews) | |
CRM Lead Integration | Based on 101 GetResponse MAX reviews. Sync lead, contact, account, and opportunity information with your CRM system. | 83% (Based on 101 reviews) |
Campaign Management
Program Management | See feature definition | Based on 112 GetResponse MAX reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 87% (Based on 112 reviews) |
Event / Webinar Marketing | As reported in 104 GetResponse MAX reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 83% (Based on 104 reviews) |
Social
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. This feature was mentioned in 105 GetResponse MAX reviews. | 83% (Based on 105 reviews) | |
Social Campaigns | As reported in 89 GetResponse MAX reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 84% (Based on 89 reviews) | |
Social Media Engagement | As reported in 90 GetResponse MAX reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 84% (Based on 90 reviews) | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time This feature was mentioned in 91 GetResponse MAX reviews. | 84% (Based on 91 reviews) |
Reporting & Analytics
Basic Reporting | Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. 157 reviewers of GetResponse MAX have provided feedback on this feature. | 83% (Based on 157 reviews) | |
Web Analytics | Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. This feature was mentioned in 123 GetResponse MAX reviews. | 82% (Based on 123 reviews) | |
Revenue Analytics | Based on 98 GetResponse MAX reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 83% (Based on 98 reviews) |
Administration
Template Creation | As reported in 27 GetResponse MAX reviews. Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. | 88% (Based on 27 reviews) | |
Preset Template Availability | As reported in 25 GetResponse MAX reviews. Quantity and quality of preset email templates for administrators to construct their own emails. | 87% (Based on 25 reviews) | |
Custom Unsubscribe | Able to customize the unsubscribe templates, handler, and tracking. This feature was mentioned in 26 GetResponse MAX reviews. | 84% (Based on 26 reviews) | |
Email Segmentation | See feature definition | Able to segment transactional emails based on their purpose. 34 reviewers of GetResponse MAX have provided feedback on this feature. | 92% (Based on 34 reviews) |
Detailed Server Logs | As reported in 27 GetResponse MAX reviews. Detailed logs for tracking and debugging mail server activity. | 81% (Based on 27 reviews) |
Integrations
Mail Send API | As reported in 28 GetResponse MAX reviews. API used to send emails (e.g. Web API, SMTP API) | 86% (Based on 28 reviews) | |
Spam Filter Testing | Testing to ensure emails do not go to recipient's spam folder. 23 reviewers of GetResponse MAX have provided feedback on this feature. | 80% (Based on 23 reviews) | |
CRM/Email Integrations | Integrates with popular CRMs and email marketing software | Not enough data | |
WCM Integrations | Integrates with web content management systems | Not enough data | |
E-Commerce Integrations | Integrates with e-commerce platforms | Not enough data | |
Social Media Integrations | Integrates with social networks | Not enough data |
Campaigns
Proximity Marketing | Collects geo-location data on mobile users to customize relevant campaigns. | Not enough data | |
Push Notifications | Pushes notifications or text messages to mobile devices | Not enough data | |
Bulk SMS | Provides templates for mass mobile messaging campaigns | Not enough data | |
Email Campaigns | Personalizes and optimizes email mobile marketing campaigns. | Not enough data | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. | Not enough data | |
Customize | Allow users to customize their messages. | Not enough data | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages | Not enough data | |
Retarget | Retarget your messages based on previous user engagement. | Not enough data | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. | Not enough data | |
Triggered Notifications | Automate notifications based on user behavior | Not enough data | |
Targeting | Ability to target specific visitors based on referrer, geo-location, cookies, or previous history | Not enough data | |
Triggered Campaigns | Ability to trigger time-based or behavior-based pop-up campaigns | Not enough data | |
A/B Testing | Tools for creating split A/B tests | Not enough data | |
Analytics | Measure and visualize campaign performance and conversion rates | Not enough data |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. | Not enough data |
Communication
Pop-up Chat | As reported in 12 GetResponse MAX reviews. Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. | 96% (Based on 12 reviews) | |
Notifications | Delivers notifications to both sides of the conversation. 13 reviewers of GetResponse MAX have provided feedback on this feature. | 92% (Based on 13 reviews) | |
In-App Messaging | Allows for live chat to be enabled within the app for customer help. 10 reviewers of GetResponse MAX have provided feedback on this feature. | 92% (Based on 10 reviews) |
Internal Use
Customization | Allows users to customize chat colors, text, logos, and branding. This feature was mentioned in 10 GetResponse MAX reviews. | 93% (Based on 10 reviews) | |
Conversation Archiving | Archives conversations in a separate location for later reference. | Not enough data | |
Lead Development | Enables employees to denote potential customers. | Not enough data | |
Knowledge Base | Establishes a knowledge base for employee reference during conversations. | Not enough data | |
Team Inbox | Provides a central location for help requests, helping employees respond sooner. | Not enough data | |
Customer Profiles | Allows for the creation of profiles for contacts and customers. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs This feature was mentioned in 10 GetResponse MAX reviews. | 67% (Based on 10 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | As reported in 11 GetResponse MAX reviews. Collects and reports on data relating to customer journeys, preferences, and history | 85% (Based on 11 reviews) | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 10 reviewers of GetResponse MAX have provided feedback on this feature. | 87% (Based on 10 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy 10 reviewers of GetResponse MAX have provided feedback on this feature. | 82% (Based on 10 reviews) | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 11 GetResponse MAX reviews. | 74% (Based on 11 reviews) | |
Campaign Stickiness | Based on 11 GetResponse MAX reviews. Identifies which marketing campaigns resolved in open or closed opportunities | 74% (Based on 11 reviews) | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels This feature was mentioned in 10 GetResponse MAX reviews. | 73% (Based on 10 reviews) | |
Brand Optimization | Based on 11 GetResponse MAX reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 76% (Based on 11 reviews) |
Visitor Behavior
Monitoring | Monitor the behavior of website and online store visitors | Not enough data | |
Targeting | Ability to target website visitors based on behavioral patterns 10 reviewers of GetResponse MAX have provided feedback on this feature. | 88% (Based on 10 reviews) | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing | Not enough data |
Templates
Library | Provide a library of templates for various purposes such as website engagement or e-commerce | Not enough data | |
Customization | Allows users to customize templates and use them on multiple channels easily | Not enough data | |
Optimization | Track the performance of different versions of templates and suggest optimizations | Not enough data |
Personalization
Recommendation | Recommend products based on order history and online behavior | Not enough data | |
Content | Provide custom content to website visitors based on their online behavior | Not enough data | |
Cart Abandonment | Deliver messages targeted at buyers who are about to leave an online store | Not enough data | |
Personalization Engine | Machine learning or artificial intelligence that powers the personalization features of the platform. | Not enough data | |
Product Recommendations | Tools to automatically recommend products to a customer based on their viewing or purchasing history. | Not enough data | |
A/B Testing | The ability to test various configurations and recommendations to determine which are most successful with customers. | Not enough data | |
Personalized Messaging | Tools to create personalized messaging based on customer data collected from purchases or viewing history. | Not enough data |
Multichannel
Web | Integrate personalized content and recommendations on websites | Not enough data | |
Define customized email templates which are sent automatically | Not enough data | ||
Mobile | Include personalization features that are mobile-friendly and responsive | Not enough data |
Host Tools
Branding | Allows hosts to add official branding to their webinar. | Not enough data | |
Role-based Access | Allows hosts to gate access to specific tools based on role. | Not enough data | |
Recording | Allows hosts to record webinars for later viewing. | Not enough data |
Attendee Tools
Registration | Allows attendees to register for webinar attendance within the application. | Not enough data | |
Attendee Live Chat | Allows attendees to interact with one another via chat in real time. | Not enough data | |
Polls and Surveys | Allows attendees to participate in polls and surveys posted by the host. | Not enough data |
Post-Event Tools
Event Analytics | Provides insights into event performance (viewers, downloads, etc.). | Not enough data | |
Attendee Reports | Consolidates attendee information for analysis. | Not enough data |
Analytics
Campaign Performance | Track and report on performance metrics and conversions | Not enough data |
Text Messaging
Bulk SMS | Enables users to send mass text message campaigns | Not enough data | |
Text Scheduler | Provides the ability to schedule single or bulk text messages to recipients on a specific date and time | Not enough data | |
Automatic Replies | Provides automatic text message replies to recipients | Not enough data | |
Automatic URL Shortening | Provides automatic URL shortening to use less characters via text | Not enough data | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior | Not enough data |
Optimization
Personalization | Personalize messages with contextual data such as customer names or product recommendations | Not enough data | |
Rich Notifications | Enhance messages with images, emojis, animated gifs, or videos | Not enough data | |
Integrations | Integrate with third-party marketing or e-commerce software | Not enough data |
Administration
Marketing Campaigns | The ability to create and customize marketing campaigns based on user data. | Not enough data | |
Reports & Analytics | Easily digestible visual representations of data collected by the platform. | Not enough data | |
User Data | Data collected from customers to be analyzed by analytics tools or other e-commerce software. | Not enough data | |
Integrations | Based on 10 GetResponse MAX reviews. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 92% (Based on 10 reviews) |
Design and Customization
Pre-Designed Templates | Provides pre-designed themes and templates for pop-up messages | Not enough data | |
Pop-Up Types | Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc. | Not enough data | |
No-Code Customization | Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface | Not enough data | |
Mobile Optimized | Pop-ups are optimized to display correctly on mobile devices | Not enough data |
SMS Platform
Reporting | Provides pre-built or customizable performance reports | Not enough data | |
Automation | Automates tasks and features for added convenience | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns | Not enough data | |
API Integration | Facilitates the integration of text messaging into existing business applications through an SMS gateway API | Not enough data |
