Best Software for 2025 is now live!
Show rating breakdown
Save to My Lists
Paid
Claimed

Folloze Reviews & Product Details

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Folloze?

The most helpful thing about Folloze is that it easily integrates into our many programs and systems. Using Folloze doesn't require a web developer or any kind of CSS language. It's truly for the everyday marketer. My small team has been able to integrate Folloze into programs that have driven more qualified leads as well as more engagement overall. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Although the tool is great, there are still some areas we would like to customize but simply can't with the way the tool is set up today. I'd like to see more areas to easily customize still without CSS or other development. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Folloze is solving the scale problem that my small team has. We have a huge need to build things quickly and efficiently. With Folloze, we can do that while creating value for our customers. Review collected by and hosted on G2.com.

Folloze Overview

What is Folloze?

Folloze is the premier Buyer Experience Platform designed to empower B2B marketing teams to meet the demands of the modern B2B buyer. Our platform enables revenue teams to deliver highly personalized, data-driven experiences that engage buyers at every stage of their journey. Folloze allows marketers to scale personalization effortlessly, execute campaigns quickly, and deliver relevant content across all channels. By leveraging robust data insights, Folloze creates deeper engagement and provides sales teams with actionable signals to drive better outcomes. Our mission is to harness marketers' passion, empowering them to confidently drive growth and sales success. Founded in 2013 by marketing veterans who witnessed the evolution of B2B buying and selling, Folloze today supports some of the world's leading B2B brands, including Cisco, FireEye, Google, Okta, and Workday. We are committed to transforming B2B marketing with the best personalization platform that delivers tangible marketing impact. With Folloze, you can scale your ABM efforts, create high-value content experiences, and optimize your marketing plays for maximum impact. Our commitment to innovation ensures that your marketing strategies are always ahead of the curve, driving more engagement and building a sales-ready pipeline.

Folloze Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Dutch, Portuguese, Spanish, Swedish
Show LessShow More
Product Description

Stand out in your sales communications and campaigns. Close more deals with engagement analytics

How do you position yourself against your competitors?

Folloze sets itself apart in the B2B market with its strong focus on enhancing buyer experiences through personalized, engaging interactions on its no-code platform. Marketers and sales professionals can effortlessly create tailored microsites and landing pages, thanks to AI and data analytics that offer deep insights into buyer behavior. Its seamless integration with major marketing and sales tech stacks, including CRM systems and marketing automation tools, ensures smooth workflows. Folloze promotes marketing and sales alignment with collaborative tools for planning and execution, underpinned by comprehensive analytics for real-time campaign optimization. Designed for flexibility and scalability, Folloze supports both targeted campaigns and large-scale initiatives, offering innovative features like AI content recommendations and ABM strategies. This evolution keeps Folloze users at the forefront of B2B marketing, making it an essential platform for enhancing the entire buyer journey and a top choice for enterprise company leaders.


Seller Details
Seller
Folloze
Company Website
Year Founded
2013
HQ Location
San Mateo, CA
Twitter
@folloze
1,479 Twitter followers
LinkedIn® Page
www.linkedin.com
61 employees on LinkedIn®
Description

Folloze is a marketing technology company that specializes in account-based marketing (ABM). Their platform enables B2B organizations to create personalized and engaging experiences for target accounts through tailored content and campaigns. Folloze offers features such as customizable microsites, analytics, and integration with various CRM and marketing automation tools, helping businesses to enhance their outreach and drive engagement effectively. For more information, visit their website at https://folloze.com.


Melinda  M.
MM
Overview Provided by:

Recent Folloze Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Next level product to take B2B marketing higher"
The email campaign ease of set up and loading in addresses. The fact that you can easily copy and duplicate boards to jump off of.
Alexandra D.
AD
Alexandra D.Enterprise (> 1000 emp.)
5.0 out of 5
"Not Just a Vendor, a Valued Partner"
Since working with the Folloze team, I've been consistently impressed by their exceptional service. Whether is onboarding my team with new developm...
Corey B.
CB
Corey B.Enterprise (> 1000 emp.)
5.0 out of 5
"I like the fact that I can send customized templates to many people at one time."
Folloze allows for messages to be sent to the masses and scheduled for future follow-ups. You can control the content you want the recipient to see...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Folloze Media

Folloze Demo - The Folloze Experience
Explore how Folloze allows Marketing and Sales to work hand in hand to deliver meaningful and engaging account-specific experiences.
Folloze Demo - Collaborative Marketing and Sales motions
Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns dramatically increase engagement to impact revenue across the customer lifecycle.
Folloze Demo - Folloze + DemandBase
Elevate the value of your DemandBase investment with the Folloze integration
Folloze Demo - Account Engagement Dashboard
Elevate the value of your Demandbase investment with the Folloze integration
Folloze Demo - Content & Account Analytics
Powerful Pulse Table dashboard tracks account engagement, content performance and analyzes pipeline impact, delivering insights per account executive
Folloze Demo - Folloze + 6sense
Elevate the value of your 6sense investment with the Folloze integration
Play Folloze Video
Play Folloze Video
Play Folloze Video
Play Folloze Video

Official Interactive Demo

Folloze demo available

Try an interactive demo created by the software seller (right here on G2).
Answer a few questions to help the Folloze community
Have you used Folloze before?
Yes

42 out of 43 Total Reviews for Folloze

4.8 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
42 out of 43 Total Reviews for Folloze
4.8 out of 5
42 out of 43 Total Reviews for Folloze
4.8 out of 5

Folloze Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for FollozeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Alexandra D.
AD
Content Operations Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Folloze?

Since working with the Folloze team, I've been consistently impressed by their exceptional service. Whether is onboarding my team with new developments and features or assisting with troubleshooting, they are always actively engaged and available. What truly sets them apart is their responsiveness to customer feedback - we've seen our suggestions put into action. They genuinely value their customers, and we deeply appreciate the support and service they've provided since day one. We do not just feel like customers; we feel like partners. Special thanks to Otto and Meghan for always offering outstanding support. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Folloze lacks some features and layouts we would like, but it allows for HTML and CSS integration, giving our team the flexibility to be creative with custom layouts on our board. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Folloze helps my team create engaging landing pages for events, products, and general information, allowing us to track engagement and refine our marketing strategy. Additionally, I appreciate that our company's styling guide is incorporated into the board layouts, ensuring a consistent look and feel across all pages and making sure that those aspects of the board are brand compliant. Review collected by and hosted on G2.com.

Response from Kristi Tutt of Folloze

Thank you for your heartfelt review! We’re truly honored to be considered a valued partner in your marketing journey. It's incredibly rewarding to hear that our team's dedication to providing exceptional service, whether it's through onboarding, troubleshooting, or implementing your feedback, has made such a positive impact. We believe that the best solutions come from close collaboration, and your input has been instrumental in helping us improve.

We’re thrilled that Folloze has empowered your team to create engaging and brand-compliant landing pages that drive results. While we understand the desire for more features and layouts, we’re glad to see that the flexibility of HTML and CSS integration is enabling your creativity.

A special shoutout to Otto and Meghan for their outstanding support—it’s wonderful to see them recognized. We look forward to continuing to support your success and being your trusted partner in the future.

Thank you for choosing Folloze!

Best regards,

Kristi Tutt

The Folloze Team

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Thank You page
What do you like best about Folloze?

The email campaign ease of set up and loading in addresses. The fact that you can easily copy and duplicate boards to jump off of. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

When designing a board, changing things like text size, color, formatting can be too finnicky. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

We are able to reach out directly to our chose list of customers and provide them with a good looking landing page that has more info if they want to explore further, and we can track who is enagaged in the back end. Review collected by and hosted on G2.com.

Corey B.
CB
Account Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Folloze?

Folloze allows for messages to be sent to the masses and scheduled for future follow-ups. You can control the content you want the recipient to see. It is very helpful. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Folloze has many features I have yet to discover, and I'm not sure if I need them. I think making things more simple would increase my chances of using it more and more. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Folloze is helping me to cut down on tedious work to a certain degree. I still have to copy and paste emails and names into the platform but once that is done it is a breeze. Review collected by and hosted on G2.com.

Response from Kristi Tutt of Folloze

Thank you for sharing your feedback on Folloze! We're thrilled to hear that you appreciate the ability to send customized templates to multiple recipients and schedule follow-ups. We understand your concern about the complexity of some features and will certainly take your suggestion to simplify the platform into consideration. If you need any assistance in exploring the features or have any questions, please feel free to reach out to our support team. We're here to help make your experience with Folloze as seamless as possible. Thank you for choosing Folloze to streamline your outreach efforts!

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Folloze?

Folloze has been an excellent tool for enabling the rapid development of marketing content. Along with the ease of tracking engagement through Folloze boards. The team at Folloze has been amazing at supporting us with integrations and feature requests. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

While most things are as expected, some of the design tools and backside did take some getting used too. The Folloze team is a bit smaller, so while they do care and absolutely try their best, there can be bandwidth limitations. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Folloze enables us to rapidly build landing pages based on templates. It also lets us see who is engaging with that content or if it is not being clicked on at all. By having this high visibility into how our content is being used, we can have a clear view of the buyer's journey. Review collected by and hosted on G2.com.

Elvita C.
EC
Product Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Folloze?

Being able to come up together with a bundle of information or useful links without having to depend on other internal teams, like the web team who typically manage corporate websites Review collected by and hosted on G2.com.

What do you dislike about Folloze?

It lacks some flexibility to edit "contact" info options... like, if you want any contact requests to be sent to another email (like a group handle, for example) other than yourself, it doesn't allow that. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Creation of landing pages and it's useful as a hub for links or specific information. This is useful when having different teams of people requiring different info, like, for example, regional and international teams, with different product offerings , or to collect resources for different product lines. Review collected by and hosted on G2.com.

Aaron E.
AE
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Folloze?

Folloze is great for account-based marketing (ABM) initiatives. It allows personalization on microsites down the content, logos, and much more. It allows you to take what you're already working on and expand it to multiple accounts. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Folloze has some new features that can be buggy. I've run into multiple annoyances that, luckily, get resolved quickly but can slow things down. Sometimes I feel like a beta tester. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Folloze allows us to craft highly thoughtful and personalized marketing journeys. It allows us to scale these efforts internally and work more swiftly across our marketing efforts. Review collected by and hosted on G2.com.

TC
Sales Executive, Large Enterprise
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Folloze?

Great platform for providing materials all in one place for prospects and customers! Provides a very personal experience. The tool is intuitive and their support and training materials are excellent!! Review collected by and hosted on G2.com.

What do you dislike about Folloze?

A few of the sections are not overly intuitive though this is nitpicking as overall I think it is a great sales tool!! Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Adding a very personalized and professional communication tool to my prospects and customers. It simplifies the ability for my customers to get access to materials all in one place! Review collected by and hosted on G2.com.

WS
Sr. Marketing Manager Marketing Operations
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Folloze?

Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

The reporting interface is a little cumbersome and would benefit from added functionality. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Folloze reduces the amount of resources we need to devote to ABM efforts and makes them more turnkey. The templates we create can easily be reused and repurposed. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Folloze?

Being empowered to build personalized no-code websites and track engagement for targeted follow-up is intuitive. Expanding the platform across your Marketing and Sales organization is easy! Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Some of the lower-ranked functionality has been addressed in the new product releases making it even easier to use and optimize the platform. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Reduces the time it takes to build personalized digital experiences and respond to customer interest with timely and relevant content. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Folloze?

Ability to launch an at scale ABM program. No need to create numerous sites, just a single template that is customized by the system. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

No much to dislike. Strong support and product team. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Ability to quickly launch an ABM program and keep it updated with new messaging and content. Review collected by and hosted on G2.com.