PathFactory Reviews & Product Details

The themed collections of content help keep visitors engaged beyond the landing page or marketing asset being shared. Review collected by and hosted on G2.com.

The ability to look at cohorts or segments of businesses based on custom attributes is limited. While it is a great tool for our customer teams to look at individually influenced activity, it's harder to get that same value at scale. Review collected by and hosted on G2.com.

It is easy to use, very effective, and needs a very little learnig curve. You can easily share content with anyone quickly.

They have great customer support team who are knowledgeable and willing to go extra mile to help you succeed. Review collected by and hosted on G2.com.

The cost can be high for small to medium businesses. Review collected by and hosted on G2.com.

PathFactory offers a variety of options when you want to get relevant content in front of a prospect or customers eyes with one click from an email. The customer success managers are also great at meeting with you regularly and ensuring questions are answered. Review collected by and hosted on G2.com.

The downsides of PathFactory is the reporting gets skewed from bot clicks quite often. Review collected by and hosted on G2.com.

Ease in content management: Strong content hub that simplified loading and tagging assets to make it easy, from an admin perspective, for me to push relevant content to prospects and customers on the company channels.

Targeted Content Experience: With Pathfactory, focused content experiences are enabled to drive lead generation, especially when I create targeted content in several languages for different regions like NA, Europe, APAC, and so on and so forth. It has been 2 years since I have worked on this platform, and I just love it. Review collected by and hosted on G2.com.

Initial learning curve: In actual, the setup is a bit overwhelming at the very start,, but going through their training made it easier for me and my team to adapt and get the most out of it.

Reporting: Sometimes, data inconsistencies between Pathfactory and tools like Google ads/analytics make campaign measurement inconsistent. Review collected by and hosted on G2.com.

- The support team! Mohit is our SE, the most diligent, and helpful, and always goes above and beyond for our requests. And, the rest of the CSM team (Laura and Craig). Shout out to the team. This has helped us tremendously to move fast since day 1

- Real-time account engagement on the website. Unlike other enrichment tools that give insights on third-party sources, this is a combination of first- and third-party insights.

- Customized content playlists and microsites.

- Sales visibility on Account Engagement as well. We enabled both Sales and Marketing to use these tools to provide better nurturing while gaining a better understanding of customers' needs. Review collected by and hosted on G2.com.

- Don't have native integration with Hubspot (send data via Webhook)

- Analytic tools need improvements => The team has to build custom reports

- Not a dislike but some of the old features are no longer available

- Microsite for sales cannot re-edit. Review collected by and hosted on G2.com.

PathFactory makes uploading, updating, and organizing content easy! They also have great reporting and a salesforce integration that helps you track the impact assets have on deals. Review collected by and hosted on G2.com.

PathFactory is a bit of a learning curve. Implementation was a bit of a challenge, as there's a lot of getting used to with their platform. However, they have recently updated their UX and their help center and support is very very good! Review collected by and hosted on G2.com.

Excellent CSM and support

They work closely with you to find solutions, address problems, and get the most out of their system

Easy to create content experiences Review collected by and hosted on G2.com.

The interface isn't laid-out well, even with the new design, leading to a lot of searching

Their Salesforce integration could use some work, though their Marketo integration is great Review collected by and hosted on G2.com.

Usability within the tool is great and the analytics are extremely thorough. It's easy to pull self-service reports of whatever you need quickly and download them to a CSV - they also have a direct integration with 6sense and Marketo, which allows us to leverage both of these datasets when doing content consumption and efficacy analysis. Good governance over tagging and content input as well. Review collected by and hosted on G2.com.

Product differentiations between tracks, explore pages, micro sites, content playlists and templates experiences have a lot of overlapping features with unclear use cases. Review collected by and hosted on G2.com.

Our Pathfactory analytics enable us to gather valuable insights, allowing users to accelerate their qualification process by consuming more content in one sitting while we have their attention, effectively capitalizing on the opportunity. SUPER user friendly too! Review collected by and hosted on G2.com.

We've used the templated experiences for some of our campaign programs - I wish we had more module/template options. Also, we've had a few form issues with our systems not recognizing Pathfactory's known visitors. But the technical team at Pathfactory has been ON IT and helping us out. Review collected by and hosted on G2.com.

PathFactory is super easy to use, and an incredibly useful. I love that we can see if our content is reasonating with prospects and that they can easily binge content if they want. I create landing pages for case studies, thematic blog round-ups, and even our newsletter. The average time on page is an awesome metric. Review collected by and hosted on G2.com.

The metrics aren't always perfect, but they're reliable enough. Review collected by and hosted on G2.com.