PathFactory Features
What are the features of PathFactory?
Lead Intelligence
- Market Insights
- Account-level Insights
- Lead Analysis
Lead Management
- Segmentation
- Predictive Scoring
- Account Identification
Marketing Campaigns
- Omni-Channel Tracking
- Customization
- Journey Analytics
Platform Basics
- Website Personalization
- Content Creation and Distribution
Platform Reporting
- Measurement
- Dashboards
Content Creation
- Content Management
Optimization
- ROI Reporting
Top Rated PathFactory Alternatives
PathFactory Categories on G2
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Lead Intelligence
Market Insights | As reported in 28 PathFactory reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 80% (Based on 28 reviews) | |
Account-level Insights | As reported in 34 PathFactory reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 85% (Based on 34 reviews) | |
Lead Analysis | Based on 32 PathFactory reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 79% (Based on 32 reviews) |
Lead Management
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 31 PathFactory reviews. | 81% (Based on 31 reviews) | |
Predictive Scoring | As reported in 25 PathFactory reviews. Automatically scores prospects based on behavior and engagement levels. | 74% (Based on 25 reviews) | |
Account Identification | Based on 34 PathFactory reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 78% (Based on 34 reviews) |
Marketing Campaigns
Omni-Channel Tracking | As reported in 31 PathFactory reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 83% (Based on 31 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 18 PathFactory reviews. | 68% (Based on 18 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 21 PathFactory reviews. | 76% (Based on 21 reviews) | |
Opportunity Timeline | Based on 17 PathFactory reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 66% (Based on 17 reviews) | |
Customization | Based on 31 PathFactory reviews. Allows for custom report types to match the goals of a company. | 79% (Based on 31 reviews) | |
Journey Analytics | As reported in 30 PathFactory reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel. | 82% (Based on 30 reviews) |
Platform Basics
Website Personalization | Based on 35 PathFactory reviews. Ability to deliver unique content for each account that visits a company's website. | 83% (Based on 35 reviews) | |
Content Creation and Distribution | Based on 40 PathFactory reviews. Allows companies to create and distribute personalized content within an account-based marketing strategy. | 88% (Based on 40 reviews) |
Platform Reporting
Measurement | Ability to monitor page views and conversions per account as they engage with a personalized website and content. 40 reviewers of PathFactory have provided feedback on this feature. | 80% (Based on 40 reviews) | |
Dashboards | Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. This feature was mentioned in 41 PathFactory reviews. | 80% (Based on 41 reviews) |
Content Creation
Content Management | Based on 47 PathFactory reviews and verified by the G2 Product R&D team. Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey. | 85% (Based on 47 reviews) |
Optimization
ROI Reporting | Based on 36 PathFactory reviews and verified by the G2 Product R&D team. Ability to measure the revenue influence and ROI of every piece of content. | 73% (Based on 36 reviews) |
