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Optimizely Content Management System Reviews & Product Details

EM
Technical Lead, Digital Engineering
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

Epi CMS has a really intuitive and easy set of libraries to work off of, and is very flexible for creating pages and templates. It is quite easy to work with, and the support services team is very helpful for fixing issues. They also have one of the best update cadences that I've ever seen. They roll out a security patch and enhancement patch for each system every single week. It is easy to update the system, as a developer. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I dislike the implementation partners. We've been through two who didn't necessarily know what they were doing. The DXC Service has a few failure points; At the Cloudflare level, as well as at the Azure level. EpiServer does not have any control over both platforms if there is a failure. Not a problem for us, but we have heard other customers say how difficult it is to implement without developers. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Content Management System:

For enterprises that have .NET developers, this is hands down the best option. I would very recommend going with the DXC Service in the cloud. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We are able to successfully make it so the Marketing/Advertising department can handle the day-to-day content updates, while the Engineering team creates the pages and look/feel using code. This means that the Engineering team can focus on implementing new technology, rather than just putting copy on the page. Review collected by and hosted on G2.com.

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details
Product Website
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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.


Seller Details
Company Website
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,377 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


ED
Overview Provided by:

Optimizely Content Management System Integrations

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Verified by Optimizely Content Management System

Recent Optimizely Content Management System Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"pro level platform that combines ease of use with customization"
I like how Optimizely offers a secure and controlled environment for creating web pages that offers every level of customization possible while all...
AK
Adrienne K.Enterprise (> 1000 emp.)
4.0 out of 5
"Easy to use - if everyone uses it well"
It helps me keep on top of my content tasks easily. It also enables quick collaboration and removes clutter from the inbox.
ST
simon t.Enterprise (> 1000 emp.)
4.5 out of 5
"A powerful CMS with great flexibility and personalization"
Optimizely CMS is highly flexible, making it easy to customize and scale for different business needs. The built-in A/B testing and personalization...
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Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery
Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.
Optimizely Content Management System Demo - Users roles and permissions
User roles and permissions let you manage content governance while maximizing team efficiency.
Optimizely Content Management System Demo - DAMConnector
Connect Optimizely Digital Asset Management, a fully featured DAM, to Optimizely CMS to serve as the single source of truth for all your assets.
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image
Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience
Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish
The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Official Interactive Demo

Optimizely Content Management System demo available

Try an interactive demo created by the software seller (right here on G2).

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157 out of 158 Total Reviews for Optimizely Content Management System

4.0 out of 5
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Optimizely Content Management System Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Content Management SystemQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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RF
Backend developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Content Management System?

Ease of use, as a developer to code-first approach to CMS is very useful.

Plenty of training materials available and an active community forum.

I use this every day and alongside other CMS offerings and find Opti to always provide the best environment to implement a fully functional website using a mix of Opti features and standard .NET practices.

Very extendable and lots of 3rd party plugins available to use and simple to create your own and integrate into a CMS website.

Customer support available for reporting issues and assistance using cloud services. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Since upgrade to .NET core some features have not yet been implemented (DDS admin)

Upgrading from .NET framework to core can be complicated and time consuming. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Agency website development providing boiler plate style sample projects (Alloy/Foundation) for a starting point to get a website running and customised quickly and easily.

Client requirements often involve heavy customisation of base product, which can be done easily with Opti CMS. Review collected by and hosted on G2.com.

AK
Social Media Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Content Management System?

It helps me keep on top of my content tasks easily. It also enables quick collaboration and removes clutter from the inbox. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It takes a while for many people to get used to best practices and even more for everyone to work in the same way. I know this is pretty much up to the implementation team and not the system itself, however, the system is built to be used by people so there is always the human element to be considered.

Aside from that, calendars are hard to use. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Content management is made easy with this tool. No more having to scour emails to search where the last change in an article ended up, it's all in one single place. Review collected by and hosted on G2.com.

ST
Digital channel lead: SEO &amp; MarTech
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Optimizely Content Management System?

Optimizely CMS is highly flexible, making it easy to customize and scale for different business needs. The built-in A/B testing and personalization features stand out, allowing for data-driven content optimization. The user-friendly interface, combined with strong integration capabilities, makes content management efficient and smooth. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The learning curve can be steep, especially for new users or developers unfamiliar with the platform. Customization sometimes requires more development effort than expected, and licensing costs may be high for smaller businesses. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely CMS streamlines content management with personalization, A/B testing, and automation, making it easier to deliver targeted experiences. Its scalability and integrations improve efficiency and user engagement. Review collected by and hosted on G2.com.

CE
Freelance Writer and Communications Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Optimizely Content Management System?

The work I do entails a variety of steps and Optimizely CMS makes it easy for everyone to stay current on work management steps. I do the writing part and I will write it in a GDOC, then copy and paste and it does a much better job than other systems of maintaining formatting so I don't have to the onerous task of reformatting everything. It's also easy to add photos and comments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

it works really well, I have been pleased with it. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Since we work as a team there are a number of steps that we need to stay current on and it's clear to know whose step is whose and where we are in the flow. I also appreciate the two days heads up when my step is due. Review collected by and hosted on G2.com.

JF
S
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Optimizely Content Management System?

Optimizely CMS gives users a very easy on-ramp to content management operation in the web space. The widget-based drag and drop UX allows webpages and experiences to be constructed quickly and easy. It integrates with many different platforms via connectors and API. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It still requires a familiarity with web architecture and design fundamentals. It will give a lot of the tools, but users should have an appropriate background to build a functional website. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Time efficiency - we need to build webpages quickly and effectively. The user-driven UX is critical to that. Integration to other tools and libraries also necessary to feed the right content to the web. Review collected by and hosted on G2.com.

DB
Head of E-Commerce
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

The best thing about Optimizely CMS is its flexibility and scalability. Individual requirements can be easily implemented, and despite customizations, the software can always be kept up to date with updates. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It is not possible without customization to personalize content depending on screen width. It is only possible to personalize for mobile/desktop devices, but some browsers/devices do not send this information. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We want to create a seamless shopping and brand experience with high design and UX standards. The website should seamlessly connect content and commerce. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Content Management System?

I like how Optimizely offers a secure and controlled environment for creating web pages that offers every level of customization possible while allowing casual computer users to look like experienced web editors. You get all the features you can want out of a content management system. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It is a platform which means that you'll get more out of it if it's configured by an expert which means that it can be very costly and time intensive to implement. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We needed a CMS that allowed us to maintain consistent looking web pages while allowing editors to have an abundance of block options while being able to learn the ins and outs of building pages. Review collected by and hosted on G2.com.

KJ
Product Manager, Vertiv.com
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

It's the most organized and intuitive CMS I've ever used and developed Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Pricing is on the higher side but it is only fair Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Complex Content Management, we at Vertiv offers our product in different regions across the globe. Different regions has different content preference. Using Optimizely, it solves our problems with it's wide language variations and customizability for our content to be managed and publish to cater specific preferences per country/region Review collected by and hosted on G2.com.

KJ
STREAM Marketing Co-ordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Content Management System?

The most helpful elements are APMA option, the AI automated review and the history of notifications from approvers Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The process of submitting a revisions to work request for projects that contain multiple graphic files Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It solves the problem of feedback and approvals for a global brand while being anywhere in the world. Review collected by and hosted on G2.com.

IU
Senior Optimizely Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

it’s smooth and accessible for both tech and non-tech users, which makes collaboration easy. For me as a developer, Optimizely’s flexibility and scalability stand out. Built on .NET, it’s highly customizable, and the modular setup simplifies integration and feature development. Plus, the extensive API documentation and strong community support make it easy to get answers and optimize projects quickly.

It’s just a well-rounded platform that scales well and keeps both content editors and developers happy. :-) Love it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The licensing costs can be a hurdle for smaller projects or clients Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely CMS is handling multilanguage content, allowing us to manage global sites seamlessly. The block-based content model is especially effective, as it lets us build reusable components, speeding up development and maintaining consistency across pages. Plus, Optimizely’s intuitive editorial experience reduces the learning curve for editors, making it easier for them to update content without needing technical support. Overall, it empowers our team to create, translate, and manage content efficiently across regions, keeping the user experience cohesive. Review collected by and hosted on G2.com.