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Emma by Marigold Reviews & Product Details - Page 5

Emma by Marigold Overview

What is Emma by Marigold?

Emma by Marigold helps marketers create and deliver personalized, targeted email and SMS campaigns that drive real business results. Whether you are a team of one or a globally distributed team, our resources make it easier for you to build simple, data-driven campaigns that connect and convert across channels. We also offer customizable templates (not limited to premium accounts), hands-on customer support, and functionality that is built to scale with you. Plan — Collaborate across teams, be proactive about your campaigns and customer outreach. Design — Our world-class editor and hundreds of responsive templates help you design compelling mobile emails and test effective CTAs. Target and Engage — Use segmentation to power more personalized messages based on what you know about your customers, and our automation tools help you efficiently build and execute ongoing campaigns that keep your brand top of mind. Analyze and Optimize — Understand the impact of your programs and improve over time with real-time analytics, testing and insights, even when you’re on the go. Integrations — Emma integrates with top CRM, e-commerce, and analytics platforms so you can use data from the technologies you use most to create informed and dynamic creative.

Emma by Marigold Details
Product Website
Languages Supported
English
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Product Description

Emma’s email marketing platform focuses on segmentation, automation, and an easy-to-use email builder to make it easy for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email.


Seller Details
Seller
Marigold
Company Website
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
Description

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


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Recent Emma by Marigold Reviews

AK
alok k.Enterprise (> 1000 emp.)
5.0 out of 5
"User-Friendly Emma by Marigold review"
Emma has a user-friendly interface—no HTML expertise needed—and supports multi-account management.
PG
Phil G.Mid-Market (51-1000 emp.)
2.5 out of 5
"decent platform but lacking some basic reporting features"
Email creation is straightforward and simple. Our current Account Mnager is great, but we have had others in the past and they were not helpful at...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Emma by Marigold is very easy to use and the data provided for each email send is very helpful."
For the most part it is very user friendly.
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542 Emma by Marigold Reviews
4.0 out of 5
542 Emma by Marigold Reviews
4.0 out of 5

Emma by Marigold Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Emma by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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HL
Defect investigation Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

User interface is so clean and easy, love it Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Cost is something that is a factor for sure Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Data Analysis Review collected by and hosted on G2.com.

KB
Graduate Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Emma by Marigold?

Emma gives me the ability to send mass emails to my students, which is helpful when I want to create update newsletters or send something that looks a little more professional than a regular email. Even before COVID, I relied on regular email communications to provide the hundreds of fraternity and sorority students with important updates and news. Emma made it easy to send emails that were both rich with content and also aesthetically pleasing. The system also made it easy to track how many people read the emails and clicked on the links I embedded for different websites, surveys, and forms. One time, I used Emma to send out a sign up sheet to students for assistance in planning an event, and while none of the students signed up, I could see which students had opened the email and clicked the link for the sign up sheet and considered signing up. I enjoy the simplicity of clicking on a format I like and inserting photos and text, and while it is not the best interface, I still find it to meet my needs as a professional in higher education. I also like that accounts on Emma can be shared so that my coworkers and I can collaborate on newsletters and other emails. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

I do not like how restricted I am when using Emma's features. There are not any font choices; there are just different formats of text blocks to use. The preset email formats are somewhat dull and do not always fit what I want in a newsletter. The text boxes and photo boxes are not formatted smoothly, so I have trouble adjusting them to look like a product I would be proud to send out to my students. There are few formats available at all, which limits what I can create. I wish I could move around the features more fluidly and have more customization options, like more prominent platforms like MailChimp, allow. I am also frustrated when I go to fill out some of the final pages of Emma's emailing function, as I have trouble navigating where to add the emails of students and how to create new mailing lists or pull from previous ones. It is also challenging to get the photos placed correctly within the boxes because Emma requires the user to preset the photo size and placement before seeing it on the page. Another thing I dislike is the limit on how many newsletters can be sent and how many recipients can receive them. This limits what I can do with Emma over time, mainly because my employer would not pay for extra storage or functionality. Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

I would recommend that Emma users consider other platforms that might meet their needs more fully. Emma has plenty of flaws that may affect how users can interact with the recipients of their emails. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

I have been able to solve the problem of sending mass emails to hundreds of students and making sure they read them. I can also see who has read the emails and who is clicking the included links to the surveys, forms, and web pages I often include. I would recommend Emma to anyone who sends out mass emails and newsletters, as I appreciate the home page function and the mass emailing abilities. I would also recommend it to anyone who is sending out a link for a survey or form so that the person can view who has clicked the link, even if they did not complete the survey or form. This helps a lot when the email recipients are procrastinating on filling something out and are trying to conceal whether they actually received the form or survey. Review collected by and hosted on G2.com.

GR
Senior Infosec Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

I live Emma Email Marketing Solution because its cloud-based email marketing platform that helps users to create, execute and manage their email marketing campaigns and review their performance by checking the reports of how many customers have opened the mails and how many clicked the link. I can create multiple workflows templates, Email templates that can be used by other developers as a template. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Nothing to dislike about Emma. Everything is perfect with Emma. All my daily emails are going out on time. Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

Emma Email Marketing Platform is really good for doing email campaigns. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

My overall experience is really great with Emma, because its user friendly and easy to use email marketing solution available in the market. Its license cost is also not that costly as compare to other email marketing solutions. Emma has great customer support for any queries. With Emma, I have created multiple Outbound as well Inbound email marketing campaigns which sends our daily personalized emails. Review collected by and hosted on G2.com.

DK
Digital Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

It allows us to engage with customers and business partners around the world. I like the ability to create professional campaigns and instantly send them. Emma has a user-friendly and intuitive interface which makes it easy to use. I like the ability to send outbound emails, building and personalizing emails and manage email lists. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Emma is a solid solution that allows us to market our products and services globally. I have nothing to point out as a dislike about it since it meets all our marketing needs. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

I like Emma since it is simple, fast and easy to implement and use. It has a simple and user-friendly interface that makes it easy to learn and use even for new users. It is cost effective thus making it affordable. Review collected by and hosted on G2.com.

AP
Senior Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

My overall experience with Emma is very good and I have developed multiple email marketing campaigns for my promotional campaigns through which we are sending hybrid offers to the customers, sending trigger campaigns like birthday emails, point expiry emails campaigns which take care one-to-one personalization and created multiple API events through which we are sending all our real-time email campaigns to our customer regarding their purchase made on online website and mobile application. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

I do not have any dislike for this platform and I am really happy because Its taking care of all my email campaigns end to end. Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

Really good for taking care all of the email campaigns and I recommend it to everybody. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Previously we used to pass the flat files to other vendor who was deploying all our email campaigns but after purchasing Emma license, we are now all email campaigns end to end whether its promotional campaigns, trigger campaigns or real-time campaigns. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

I like how many options there are for designing a newsletter. The feature to check the campaign logistics is also quite nice when testing out new links. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

I find the template and columns quite limiting. It's a little tricky overall to navigate and make a clean email appearance. Like getting background colors and then the text still show up white behind is frustrating. Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

It's great for simple-moderate designed emails. Has a great preview feature, easy drag elements, and a nice tracking feature. If you want a more advanced design, it might become tedious. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

We use Emma to contact grad students about their education programs - important dates and informing of other items. This allows us to track who all has received, clicked, and opened the email. We like the drag and drop feature. Review collected by and hosted on G2.com.

MS
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Emma by Marigold?

A novice-friendly solution for building email campaigns. The drag and dop builder is intuitive to use, while giving enough granular control to really customize it where you need to. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Can be difficult to get it to do exactly what you want. It does have its quirks that can take some getting used to. But I think all similar products have similar issues. Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

Keep working with it, it can be finnicky but you can get it to work eventually. It actually has a decent level of customization if you really get into it. We were able to customize a unique newsletter format that has been received very well by our email list compared to others we used to send. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Email campaigns mostly. The benefit to us is seeing the campaign scores to see whats working and what's not. The campaign scores really helped us to narrow down what our audience is responding to and what they're not. It helped us learn what not to waste time one and where to focus our efforts. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Emma by Marigold?

My organization switched to Emma from Mailchimp because it has more specific options for opting out of some mailing lists without opting out of all mailing lists. It also syncs nicely with Kindful, the donor management system that we use. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

It is sometimes very challenging (glitchy) to resize images, which is very important for us as we advertise upcoming events with images. (Plus, who would want to read through a newsletter with images that are all randomly sized with no consistency? No one!) Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

n/a Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

As mentioned above, subscribers have more options for opting out of certain mailing lists without opting out of all our mailing lists. The latter was the only option with our previous communication tool, Mailchimp - this led to us unnecessarily losing many members of our audience.

Also, Emma is pretty intuitive and user-friendly overall. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Emma is perhaps one of the best-recognized names in email marketing, and for a good reason. It has all of the must-have features of any modern email platform, and given its position in the email marketing space, it has top-notch support and is regularly updated to keep in line with MailChimp and other big players in the space. In my few years working within this product, our team only ever had one or two instances of downtime, so it's fairly reliable based on my understanding as well. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Because my role within Emma primarily revolved around data collection, analysis and reporting, I often found myself struggling with pulling easily digestible data points without having to jump through hoops to get there. Not only do I wish there were more internal dashboards and reports, but I wish it had been easier for me to export data more frequently. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Emma served as the primary email automation platform and email marketing tool for a handful of clients. They made it relatively easy (and cost-effective) to send out emails to highly segmented lists -- all to the benefit of our clients' bottom-line. Review collected by and hosted on G2.com.

MC
Client Advisor
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Works as advertised, I haven't had any issues with it, and the customer service is exceptional, they will reply to you very quickly. the software is very user friendly Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

They will ask you to upgrade your program and do a lot of upselling; personally, I haven't had any problems with the primary and cheapest offer, so I would recommend the first one Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

choose the cheapest offer Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It helped me save time with email marketing; its simple design and user-friendly interface make the work straightforward. By using it, I cannot count the hours that I have saved Review collected by and hosted on G2.com.