Emma by Marigold Features
What are the features of Emma by Marigold?
Platform
- User, Role, and Access Management
- Performance and Reliability
Integration
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
Email Marketing
- Email and Mobile Preview
- Manage Email Lists
- High-Volume Sending
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
- Multi-user Account
Reporting & Analytics
- A/B Testing
- Basic Reporting
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Emma by Marigold Categories on G2
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Platform
User, Role, and Access Management | Based on 142 Emma by Marigold reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 83% (Based on 142 reviews) | |
Performance and Reliability | Based on 165 Emma by Marigold reviews and verified by the G2 Product R&D team. | 84% (Based on 165 reviews) | |
Custom Tracking Domain | Ability to define a custom domain from which emails are sent. | Not enough data | |
Multiple Domains | Able to send emails from multiple domains. | Not enough data | |
Dedicated IP | See feature definition | Ability to use a dedicated IP for deliverability. | Not enough data |
Documentation | Availability and quality of documentation for API, code library, implementation, and set up. | Not enough data | |
Sender Reputation Management | Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. | Not enough data | |
Tracking & Reporting | Tracks emails sent and delivery rates and compiles them into standard reports. | Not enough data | |
Enterprise Scalability | Provides features and infrastructure to allow scaling for large organizations. | Not enough data | |
Performance and Reliability | Emails are consistently received and software performs reliably. | Not enough data |
Integration
Data Import & Export Tools | Based on 141 Emma by Marigold reviews and verified by the G2 Product R&D team. | 81% (Based on 141 reviews) | |
Integration APIs | Based on 89 Emma by Marigold reviews and verified by the G2 Product R&D team. | 72% (Based on 89 reviews) | |
Breadth of Partner Applications | Based on 83 Emma by Marigold reviews and verified by the G2 Product R&D team. | 76% (Based on 83 reviews) | |
CRM Integration | Based on 25 Emma by Marigold reviews and verified by the G2 Product R&D team. Integrates with CRM software, which can help provide context to your mailing lists. | 78% (Based on 25 reviews) | |
E-Commerce Integration | Based on 19 Emma by Marigold reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can link directly to your online store. | 82% (Based on 19 reviews) |
Email Marketing
Email and Mobile Preview | Based on 386 Emma by Marigold reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. | 87% (Based on 386 reviews) | |
Manage Email Lists | Based on 381 Emma by Marigold reviews and verified by the G2 Product R&D team. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. | 80% (Based on 381 reviews) | |
High-Volume Sending | Based on 364 Emma by Marigold reviews and verified by the G2 Product R&D team. Ability to send thousands of unique, personalized emails per second. | 88% (Based on 364 reviews) | |
Building and Personalizing Emails | Based on 385 Emma by Marigold reviews and verified by the G2 Product R&D team. | 83% (Based on 385 reviews) | |
Sending Outbound Emails | Based on 389 Emma by Marigold reviews and verified by the G2 Product R&D team. | 88% (Based on 389 reviews) | |
Manage Email Deliverability | Based on 380 Emma by Marigold reviews and verified by the G2 Product R&D team. | 83% (Based on 380 reviews) | |
Automated Email Responses | Based on 263 Emma by Marigold reviews and verified by the G2 Product R&D team. | 83% (Based on 263 reviews) | |
Multi-user Account | Based on 65 Emma by Marigold reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team. | 86% (Based on 65 reviews) | |
Surveys | Based on 51 Emma by Marigold reviews and verified by the G2 Product R&D team. Ability to send secure and personalized survey invites to your contact list. | 84% (Based on 51 reviews) |
Reporting & Analytics
A/B Testing | Based on 246 Emma by Marigold reviews and verified by the G2 Product R&D team. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates. | 80% (Based on 246 reviews) | |
Basic Reporting | Based on 357 Emma by Marigold reviews and verified by the G2 Product R&D team. | 85% (Based on 357 reviews) |
Administration
Template Creation | Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. | Not enough data | |
Preset Template Availability | Quantity and quality of preset email templates for administrators to construct their own emails. | Not enough data | |
Custom Unsubscribe | Able to customize the unsubscribe templates, handler, and tracking. | Not enough data | |
Email Segmentation | See feature definition | Able to segment transactional emails based on their purpose. | Not enough data |
Detailed Server Logs | Detailed logs for tracking and debugging mail server activity. | Not enough data | |
Notifications | Alerts administrator whenever a pre-set event occurs. | Not enough data |
Integrations
Webhooks | See feature definition | Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) | Not enough data |
Event Tracking API | API used to track the status of emails. | Not enough data | |
Mail Send API | API used to send emails (e.g. Web API, SMTP API) | Not enough data | |
Spam Filter Testing | Testing to ensure emails do not go to recipient's spam folder. | Not enough data | |
E-Commerce Integration | Integrates with e-commerce platforms. | Not enough data | |
Email Marketing Integration | Integrates with email marketing providers to share captured lead data. | Not enough data | |
Domain Integration | Allows companies to connect landing pages to their existing domain. | Not enough data |
Diagnosis
IP Address | IP address quality analysis. | Not enough data | |
Domains | Sending domain quality analysis. | Not enough data | |
Content | Email content analysis. | Not enough data | |
Policy Compliance | Determing email and domain compliance with policies such as DMARC. | Not enough data |
Tracking
Processing Time | Measuring of delivery latency/processing time. | Not enough data | |
Placement | Tracking which folder email appears in. | Not enough data | |
Open Rate | Tracking open rate across recipients. | Not enough data | |
Time to Open | Tracking time between delivery and open. | Not enough data | |
Alerts | Notifications related to placement and opening. | Not enough data |
Reporting
Campaign Performance | Measuring overall campaign performance across recipients. | Not enough data | |
Domain Reputation | Measuring overall reputation related to specific sending domains. | Not enough data | |
Brand Reputation | Measuring overall reputation of brand based on all email activity. | Not enough data | |
Blacklist and Whitelist | Tracking recipient tagging of domains for blacklists and whitelists. | Not enough data |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. | Not enough data | |
Customer Profiles | Allows users to build and analyze customer profiles. | Not enough data |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. | Not enough data | |
Contextual Targeting | Presents messaging depending on customer context. | Not enough data |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. | Not enough data | |
Triggered Emails | Emails triggered by customer activity or behavior. | Not enough data | |
Triggered Messages | Messages triggered by customer activity or behavior. | Not enough data |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. | Not enough data | |
Personalized Discounts | Calculates and presents customized discounts. | Not enough data | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. | Not enough data |
Templates
Text and Themes | Allow users to edit text and themes on email templates | Not enough data | |
Stock Images | Provide a library of stock images to use for emails | Not enough data | |
Proofing | Offer email proofing capabilities | Not enough data | |
Mobile Responsive | Provide mobile responsive email templates | Not enough data |
Edit
Pre-Made | Offer pre-made email templates | Not enough data | |
Build | Allow users to create their own email templates | Not enough data | |
HTML | Use drag-and-drop HTML editing to create email templates | Not enough data |
Logistics
Analytics | Provide analytics reporting so that users can see how their campaigns perform | Not enough data | |
Issues | Allow for users to identify potential issues that would stop their emails from sending | Not enough data | |
Integrations | Integrate with email software or email marketing and marketing automation platforms | Not enough data | |
Shareable Link | Ability to share email templates via a link to collect feedback on the created emails easily | Not enough data |
Text Messaging
Bulk SMS | Enables users to send mass text message campaigns | Not enough data | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty | Not enough data | |
Text Scheduler | Provides the ability to schedule single or bulk text messages to recipients on a specific date and time | Not enough data | |
Automatic Replies | Provides automatic text message replies to recipients | Not enough data | |
Automatic URL Shortening | Provides automatic URL shortening to use less characters via text | Not enough data | |
MMS Marketing | Sends out multimedia via text messages, such as coupons, pictures, and audio | Not enough data | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior | Not enough data | |
Transactional SMS | Allows users to establish automated workflows and triggers to deliver transactional text messages | Not enough data |
Platform Basics
Editing Platform | Contains an editing form for emails or email codes for test submission | Not enough data | |
Spam Filter Testing | Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters | Not enough data | |
A/B Testing | Has a dedicated A/B testing feature, which compares multiple email campaigns | Not enough data | |
Deliverability Testing | Has a dedicated deliverability testing feature, which tests the end result of a sent email | Not enough data | |
Design Testing | Has a dedicated design testing feature, which tests email code, formatting, and other design aspects | Not enough data |
Platform Data
Performance | Contains tools to visalize campaign performance | Not enough data | |
Dashboard | Has a centralized dashboard for users to interact with | Not enough data | |
Analytics | Contains a way to visualize campaign analytics | Not enough data |
SMS Platform
Reporting | Provides pre-built or customizable performance reports | Not enough data | |
Automation | Automates tasks and features for added convenience | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data | |
Text-to-Landline | Text enables landline phones so users can receive text messages sent to an existing business number | Not enough data | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns | Not enough data | |
API Integration | Facilitates the integration of text messaging into existing business applications through an SMS gateway API | Not enough data |
Page Customization
Drag and Drop | Allows users to drag and drop items and content to customize their site's look. | Not enough data | |
Templates | Provides ready-made templates for simplified landing page creation. | Not enough data | |
Advanced Customization | Allows users to edit a page's HTML or CSS code, or add custom code. | Not enough data | |
Content Library | Allows users to upload and manage content such as photos, videos, and audio. | Not enough data |
Page Optimization
A/B Testing | Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. | Not enough data | |
Mobile Responsive | Creates mobile responsive pages for optimized viewing on mobile devices. | Not enough data | |
Web Analytics | Gives users insight into unique pageviews, conversions, visitor location and device type, etc. | Not enough data | |
SEO | Optimizes content to increase search engine result rankings. | Not enough data |
