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Emma by Marigold Reviews & Product Details - Page 3

Emma by Marigold Overview

What is Emma by Marigold?

Emma by Marigold helps marketers create and deliver personalized, targeted email and SMS campaigns that drive real business results. Whether you are a team of one or a globally distributed team, our resources make it easier for you to build simple, data-driven campaigns that connect and convert across channels. We also offer customizable templates (not limited to premium accounts), hands-on customer support, and functionality that is built to scale with you. Plan — Collaborate across teams, be proactive about your campaigns and customer outreach. Design — Our world-class editor and hundreds of responsive templates help you design compelling mobile emails and test effective CTAs. Target and Engage — Use segmentation to power more personalized messages based on what you know about your customers, and our automation tools help you efficiently build and execute ongoing campaigns that keep your brand top of mind. Analyze and Optimize — Understand the impact of your programs and improve over time with real-time analytics, testing and insights, even when you’re on the go. Integrations — Emma integrates with top CRM, e-commerce, and analytics platforms so you can use data from the technologies you use most to create informed and dynamic creative.

Emma by Marigold Details
Product Website
Languages Supported
English
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Product Description

Emma’s email marketing platform focuses on segmentation, automation, and an easy-to-use email builder to make it easy for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email.


Seller Details
Seller
Marigold
Company Website
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
Description

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


AH
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Recent Emma by Marigold Reviews

AK
alok k.Enterprise (> 1000 emp.)
5.0 out of 5
"User-Friendly Emma by Marigold review"
Emma has a user-friendly interface—no HTML expertise needed—and supports multi-account management.
PG
Phil G.Mid-Market (51-1000 emp.)
2.5 out of 5
"decent platform but lacking some basic reporting features"
Email creation is straightforward and simple. Our current Account Mnager is great, but we have had others in the past and they were not helpful at...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Emma by Marigold is very easy to use and the data provided for each email send is very helpful."
For the most part it is very user friendly.
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542 Emma by Marigold Reviews

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542 Emma by Marigold Reviews
4.0 out of 5
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Emma by Marigold Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Emma by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
ZS
AGM - Marketing & Business Development
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

the best part is that it is all under one roof whether it is Email marketing, SMS marketing & most importantly AI. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

in terms of usage & costing of subscription Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

solving a B2B marketing issue which one of the toughest segment to crack in digital marketing Review collected by and hosted on G2.com.

ML
Marketing Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

I like email builder, Its email builder UI is very impresive, I really liked this. Along with this their SMS features was alos Good. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Not Dislike, but their pricing is slightly premium. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Email marketing problem I was facing for my startup. I think they solved it very well. Review collected by and hosted on G2.com.

KS
Digital Marketing Executive
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Good intuitive dashboard, mailing score feature is quite nice. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

It's too expensive compared to the other email marketing tools out there. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Did'nt have automation previously and emma helped me automate the email process. Review collected by and hosted on G2.com.

PS
Market Researcher
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Create good looking email. It was easy to design email campaigns Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Nothing as of now. Have not explored the platform fully yet. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Template of emails Review collected by and hosted on G2.com.

FH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Emma by Marigold?

Emma provided a perfect email marketing solution that scaled to our needs without requiring the steep learning curve of a Marketing Cloud (not a knock on Marketing Cloud). The ability to have numerous teams (each with their own accounts and pseudo-instances) under an enterprise-wide umbrella was a key selling point (they currently refer to it as "Emma HQ"). Emma (I believe) uses an iterative development cycle, so they're regularly making improvements to the platform. Support could not be better, more responsive, or more helpful. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

They've recently been implementing a new, updated editing interface (which is great!) - with it, there is no longer a code view within widgets (for tweaks not possible via the WYSIWYG). We've had some issues implementing dynamic content. These are mostly minor issues and probably equivalent to what you might find with any platform. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Ease of use has been key in allowing us to bring numerous teams and users onto the platform making it nearly self-service for them. The ability to compare campaign response data between different campaigns has been useful in helping us define future strategy. Review collected by and hosted on G2.com.

KS
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Emma by Marigold?

Emma is incredibly easy to use. It does exactly what we need without having to buy any add-ons. Every single associate I've had contact with has been great. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

There is nothing that I dislike about Emma. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

First and foremost, Emma is an email marketing platform. More than that, it's an easy-to-use piece of software. This is vital since most of our users are not tech-savvy enough to take on the role of email marketer. Because we have had such huge user buy-in, our email marketing has easily tripled over the past two years. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

The pricing is better than mailchimp or other email softwares. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

It's a little complex to use in the beginning, everything else is perfect. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It's easier to segmentize the audience and create templates. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Useful AI and segmentation for email lists. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Some of the AI recommendation isn't that good Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

They have some AI that helps alot with email marketing Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Sending multiple campaigns using one tool. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

That it's not know by people, and it's not out there yet Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It's making you avoid using multiple tools/ plate forms Review collected by and hosted on G2.com.

Verified User in Fund-Raising
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
Incentivized Review
What do you like best about Emma by Marigold?

Multiple users can all work together on a team. Emma let's you change the background of your email templates and also let's you save different templates for later use. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Emma could be a little more user friendly. It's not over intuitive and sometimes the structure of an email gets misaligned and it's hard to fix. I've used others and haven't had this problem. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Emma helps us send large emails to lots of constituents. We use Emma for our organizations monthly e-newsletters. We wouldn't be able to send these through microsoft outlook. Review collected by and hosted on G2.com.