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Emma by Marigold Reviews & Product Details - Page 4

Emma by Marigold Overview

What is Emma by Marigold?

Emma by Marigold helps marketers create and deliver personalized, targeted email and SMS campaigns that drive real business results. Whether you are a team of one or a globally distributed team, our resources make it easier for you to build simple, data-driven campaigns that connect and convert across channels. We also offer customizable templates (not limited to premium accounts), hands-on customer support, and functionality that is built to scale with you. Plan — Collaborate across teams, be proactive about your campaigns and customer outreach. Design — Our world-class editor and hundreds of responsive templates help you design compelling mobile emails and test effective CTAs. Target and Engage — Use segmentation to power more personalized messages based on what you know about your customers, and our automation tools help you efficiently build and execute ongoing campaigns that keep your brand top of mind. Analyze and Optimize — Understand the impact of your programs and improve over time with real-time analytics, testing and insights, even when you’re on the go. Integrations — Emma integrates with top CRM, e-commerce, and analytics platforms so you can use data from the technologies you use most to create informed and dynamic creative.

Emma by Marigold Details
Product Website
Languages Supported
English
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Product Description

Emma’s email marketing platform focuses on segmentation, automation, and an easy-to-use email builder to make it easy for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email.


Seller Details
Seller
Marigold
Company Website
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
Description

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


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Recent Emma by Marigold Reviews

AK
alok k.Enterprise (> 1000 emp.)
5.0 out of 5
"User-Friendly Emma by Marigold review"
Emma has a user-friendly interface—no HTML expertise needed—and supports multi-account management.
PG
Phil G.Mid-Market (51-1000 emp.)
2.5 out of 5
"decent platform but lacking some basic reporting features"
Email creation is straightforward and simple. Our current Account Mnager is great, but we have had others in the past and they were not helpful at...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Emma by Marigold is very easy to use and the data provided for each email send is very helpful."
For the most part it is very user friendly.
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Emma by Marigold Media

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541 out of 542 Total Reviews for Emma by Marigold

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541 out of 542 Total Reviews for Emma by Marigold
4.0 out of 5
541 out of 542 Total Reviews for Emma by Marigold
4.0 out of 5

Emma by Marigold Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Emma by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
HL
Head Of Solutions
Media Production
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Emma has supported the creation of a content distribution resolution component; for us, it has been invaluable because it has been able to automate the marketing and sending of mass emails to promote our services. Overall, an elementary program for tailoring email marketing campaign strategies. Support is a strong indicator of this software because any questions I have are quickly resolved. It has helped us improve the quality of our service through customer interaction. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The interface is fast, but one small detail is a bit outdated; they should add more templates or themes to make it more attractive. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It helps us concentrate most of our service information and email distribution, allowing us to propose a marketing idea through specific campaigns with a positive result. As a significant project, Emma has adapted very well to marketing departments on specific campaign models. The program works very well; there will be no integration or usability problems; you can have several campaigns set up and created in the simplest possible way. Review collected by and hosted on G2.com.

AL
Senior Vice President Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Emma is our top-of-the-line and favorite email marketing tool because it comes with basic and advanced features to help us out and launch successful email marketing campaigns. We have never faced a failure since day one I can say that it helps generate a positive turnover. Emma has been our favorite since the start. I decided to choose Emma as our email marketing tool and beyond any doubt it has proved itself over and over again but I would love to see more easy and smooth integrations on other platforms. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Emma is surely very competitive and the best one email marketing however, I think and it has been quoted by many other colleagues as well that neither its pricing nor its pricing plans are fair and it’s rather overpriced. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

People who work at other companies as well as at our marketing department all agree that it is a very beneficial platform when it comes to email marketing. just in case there are numerous guiding and educational platforms available. The software-enriched features deliver results every single time. Email marketing was and still is very important assets in digital marketing of a company. We still rely on it majorly and we get positive results – all thanks to Emma. If you are a company that majorly relies on email marketing and takes it seriously, I think Emma will be a good fit for you! Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Emma by Marigold?

I like thta Emma helps me to solve my day to day problems at work Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

maybe you can improve dashboards or make sure it is easy to use Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

helps in my email marketing and make my work faster Review collected by and hosted on G2.com.

JC
Digital Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

The best thing about Emma is that it is one of the most influential platforms for marketing and comes with great features. You cannot resist its impeccable ability to boost sales through the best email transactions. Thus, this software drives the best results by providing services for all sorts of establishments. Hence, there is no size limit for team making and collaboration here. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

First and foremost, Emma's email marketing software doesn't offer unlimited features. Thus, even in their paid version, some features are missing which is quite weird. Moreover, the customization options for HTML tags are also limited and you cannot exceed that limit. The limited and restricted approach to certain features makes this one less demanding. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

In concern to the advantages then, you will love the aesthetic dashboard with an intuitive style that motivates the users to do work. Moreover, this software integrates quickly and without any hassle through multiple platforms. In this way, you can configure many networks using this software. On the whole, the Emma email marketing software is highly suggested by professionals and newbies can also use this one without any training. Thus, install this one and the free version first to understand command execution here. Review collected by and hosted on G2.com.

AE
Marketing & Sales Lead, Retail (Brick and Mortar) Gift Cards
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

It provides ease to the users for creating and summarizing results. It is easy to update and add new contacts on this platform. It allows people to manage their list of emails. It has great integration with other applications. Users can also edit them for a long time as well. There are certain different features in this regard. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

There are some glitches and errors which cause it to shut immediately in the middle of users’ work. The price of this platform is higher than other applications. The analytics can be outdated at times. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It is simple, easy-to-use and understood platform. The layout design is easy and user-friendly. The customer support system can be helpful and it is responsive. It is a flexible and extensible platform. It gives users the ability to make their templates. It is a unique and useful option as most applications do not offer it. Review collected by and hosted on G2.com.

AT
PHD DEVELOPER
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Easy to use

Easy to send mass emails, it's UI is very simple

Great customer support Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

I have no dislike about it it offers all our needs Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Easy to communicate with teammates and clients +50,000 contact Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Emma by Marigold?

The platform itself is simple to use but is very basic in terms of features.

Exporting data from the system is possible, but is painfully tedious - it does not export in an easy-to-use format. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Be warned. There is no way within the platform to unsubscribe. Instead, you have to send a chat / form to cancel the subscription, from which they provide no receipt. After removing our payment details from the account & 3x months passed, one assumes the account was closed correctly and they've forgotten to send confirmation. Instead, 3 months after you'll receive threatening letters (no call, no email) direct to the accounts dept. start being received.

I would strongly advise using other providers who offer more functional platforms at a lower cost. Business practices such as these, locking subscribers in without the platform offering an unsubscribe option itself, should not be put up with in today's world. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

We have now unsubscribed and moved to Mailchimp. Overall Mailchimp provides all MyEmma functionality, at half the cost with the package we are currently on. Support really friendly and kind, unlike MyEmma's minions. Review collected by and hosted on G2.com.

PA
Marketing and CRM Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Emma Email Marketing has a great range of templates variety when we need any sort of templates. They provide us template that we are looking for so that we can start our marketing with the required templates. For a quick turnaround, we can edit and archive templates according to our templates. For quicker changes swapping of images from a gallery is very feasible. They allow us to create email campaigns so that we can make our business more updated. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Emma Email Marketing has very restricted features whether there are email fonts or formats of text creation they limit us to certain features. Their inline HTML customization is very limited and provides us access to only certain features and updates and sometimes. Sometimes formatting is very clunky. They should provide us access to everything we need so that we can easily accomplish our projects. Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

Emma Email Marketing is recommended for those who want to keep their design simple and elegant. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Emma Email Marketing is the only platform that allows us or our company to send a newsletter that does not get flagged instantly as junk files. We can easily create campaigns and we can also use them later. They enable us to send massive emails to our clients and colleagues. It’s helpful when we want to update newsletters and emails. They help us to regularize email communication with our clients and colleagues. Review collected by and hosted on G2.com.

MS
Digital Media & Marketing Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Emma is a simple software that allows you to create great email campaigns. It is also the only software that allows our company to send newsletters that don't instantly get flagged as junk. I like that you can create campaign and later used them as templates which is extremely useful and saves you a lot of time down the road. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The templates available are really not that great. Inline HTML customization is very limited. Formatting it is really glitchy, if you add code in the back and forget that you did, then go back to add something as simple as italics/bolding to a word, the inserted code will disappear, which can make you lose a lot of time. But the thing I dislike the most is not being able to set certain things differently in mobile screens, margins and columns are set in stone. Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

Try to keep your design simple and with the least amount of custom code to save you headaches. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

We use this software to send internal and external newsletters to keep our audience informed with news and events happening in our company. We also keep our contact lists organized with tags and groups within Emma. Review collected by and hosted on G2.com.

JA
Experienced Supply Chain Manager
Museums and Institutions
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

It's able to send mass email easily

Easy to use Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

It have been easy, it's a great platform while working with it Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Very cost friendly Review collected by and hosted on G2.com.